Roberto Azevêdo
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Roberto Carvalho de Azevêdo (; born 3 October 1957) is a Brazilian career diplomat who served as
Director-General of the World Trade Organization The director-general of the World Trade Organization is the officer of the World Trade Organization (WTO) responsible for supervising and directing the organization's administrative operations. Since the World Trade Organization's decisions are ...
(WTO) from 2013 until 2020. Since 2020, he has been Executive Vice President and Director of Corporate Affairs at
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
. Azevêdo was elected to succeed
Pascal Lamy Pascal Lamy (born 8 April 1947) is a French political consultant and businessman. He was the Director-General of the World Trade Organization (WTO) from 1 September 2005 to 1 September 2013 for 8 years. In April 2009, WTO members reappointed Lamy ...
as Director-General of the
World Trade Organization The World Trade Organization (WTO) is an intergovernmental organization headquartered in Geneva, Switzerland that regulates and facilitates international trade. Governments use the organization to establish, revise, and enforce the rules that g ...
in May 2013. On 14 May 2020, he announced publicly via a teleconference that he would resign on 31 August the same year, just a year before his second four-year term as Director-General expired.


Early life and education

Azevêdo graduated in
Electrical Engineering Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems that use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
from the
University of Brasília A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Uni ...
and in
International Relations International relations (IR, and also referred to as international studies, international politics, or international affairs) is an academic discipline. In a broader sense, the study of IR, in addition to multilateral relations, concerns al ...
at the Rio Branco Institute. Besides his native Portuguese, he is fluent in English, French and Spanish.


Career

His first diplomatic posting was to
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, United States, in 1988. He subsequently served in the Brazilian embassy in
Montevideo Montevideo (, ; ) is the capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2023 census, the city proper has a population of 1,302,954 (about 37.2% of the country's total population) in an area of . M ...
, Uruguay, before being assigned to the Permanent Mission of Brazil in
Geneva Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
, Switzerland, in 1997. In 2001 Roberto Carvalho de Azevêdo was named head of the Brazilian Foreign Ministry's Dispute Settlement Unit where he remained until 2005. During his tenure he acted as chief litigator in many disputes at the WTO and served on WTO dispute settlement panels. From 2006 to 2008, he was Vice-Minister for Economic and Technical Affairs at the Foreign Ministry in Brasilia. In that capacity, he was Brazil's chief trade negotiator for the
Doha Round The Doha Development Round or Doha Development Agenda (DDA) is the trade-negotiation round of the World Trade Organization (WTO) which commenced in November 2001 under then director-general Mike Moore. Its objective was to lower trade barriers ...
and represented Brazil in
MERCOSUR The Southern Common Market (commonly known by abbreviation ''Mercosur'' in Spanish and ''Mercosul'' in Portuguese) is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full me ...
negotiations. In 2008, he was appointed Brazil's Ambassador in Geneva to the United Nations’ international organizations and Permanent Representative to the WTO. Ambassador Azevêdo has been a frequent lecturer on topics related to international economics and has published numerous articles on these issues.


Director General of the World Trade Organization

In May 2013 Azevêdo was appointed to succeed Pascal Lamy as the WTO's Director General, with a term beginning 1 September 2013. There were nine nominated candidates for the role, Azevêdo being considered the "insider's candidate" preferred by developing economies. His opponent, Mexican Herminio Blanco, was considered to have been the preferred candidate of richer nations. The Brazilian government pre-empted the official announcement of the WTO and stated that Azevêdo had won by a wide margin. The official announcement from the WTO's three-person committee for selecting the Director-General was published on 8 May 2013, declaring Azevêdo as the emergent consensus candidate from several rounds of consultation. The formal election occurred at the General Council meeting on 14 May. Unlike his predecessors in the position, Azevêdo had been a WTO ambassador rather than a minister before taking office.Alan Beattie and Aime Williams (May 14, 2020)
WTO chief Roberto Azevêdo to step down early
''
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''.
Under his leadership, the WTO agreed to the Bali Package in December 2013. He was reelected on 28 February 2017 and started his second term on 1 September 2017. Also under Azevêdo, the organization deliberately kept a low profile during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, staying largely silent over the export restrictions on medical equipment. At a virtual meeting of all WTO members on 14 May 2020, Azevêdo announced that he would step down on 31 August, cutting his second term short by exactly one year.


Other activities

* International Gender Champions (IGC), MemberMembers
International Gender Champions (IGC).


Personal life

Azevêdo is married to Ambassador Maria Nazareth Farani Azevêdo, a Brazilian career diplomat like himself. She is currently (2020) head of the Brazilian permanent mission to the
United Nations Office at Geneva The United Nations Office at Geneva (UNOG, ) in Geneva, Switzerland, is one of the four major offices of the United Nations where numerous different UN agencies have a joint presence. The main UNOG administrative offices are located inside ...
, and they have two daughters.


References


External links


World Trade
biography {{DEFAULTSORT:Azevedo, Roberto 1957 births Living people People from Salvador, Bahia Brazilian diplomats Brazilian electrical engineers Brazilian expatriates in Switzerland Brazilian expatriates in the United States Brazilian expatriates in Uruguay Permanent representatives of Brazil to the World Trade Organization Directors-general of the World Trade Organization University of Brasília alumni