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Robeks is a
smoothie A smoothie is a beverage made by puréeing ingredients in a blender. A smoothie commonly has a liquid base, such as fruit juice or milk, yogurt, ice cream or cottage cheese. Other ingredients may be added, including fruits, vegetables, non-dai ...
franchise chain headquartered in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, USA. Founded in 1996 by David Robertson, a former investment banker, as of January 2021, the company has 83 franchise locations.


Background

Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."Tom Connors
"Region's First Robeks Offers Healthy Alternatives"
'' The Hour'', September 1, 2004.
The Bickfords opened the first Robeks franchise in New England. In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.


References

https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/ https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/


External links


Robeks
* 1996 establishments in California American companies established in 1996 Food and drink companies based in Los Angeles Fast-food chains of the United States Fast-food franchises Juice bars Regional restaurant chains in the United States Smoothie chains in the United States Restaurants established in 1996 {{food-company-stub