Rik Cordero (born 1979 as Fredric Joseph Cordero) is an American film director and musician. Cordero was born and raised in
Queens, New York
Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
and is known for applying unusual, non-traditional shooting methods in his work. He was nominated for Video Director Of The Year at the 2009 BET Awards and was the recipient of the Best Film Award for his feature film, ''Inside A Change'' which made its world premiere at the 2009 HBO NYILFF. In 2010, Cordero was featured in Sprite's print and television ads for their Spark campaign and directed ''The World Is Watching'', a documentary about the culture of
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
high school basketball produced by
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine give ...
and narrated by
Spike Lee
Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
.
In 2011 Cordero was a featured director for SHOOT Magazine's 9th Annual New Director's Showcase held at the DGA Theater and was also a recipient of an American Advertising Federation Mosaic Award for the US Marine Corps Where I'm From national campaign (JWT/Uniworld). In 2012 he was named one of the 100 Most Influential Artists of the Complex Decade by Complex Magazine and was nominated for a Best Hip Hop Music Video Award for AK-69's Start It Again at the 2013 MTV Japan Video Music Awards.
His big break came when he shot a teaser trailer for Blue Magic, the first visual off Jay-Z's concept album American Gangster. The teaser created a viral buzz online and the results were millions of online impressions and views which ultimately helped the album to reach numerous top 10 lists by the end of 2007.
His client list includes, amongst other artists, Jay-Z, Nas, Action Bronson, The Roots and Wu-Tang Clan and brands such as Coca-Cola, PepsiCo, Nike, Levi Strauss & Co., MillerCoors, LG, and Heineken International.
He is currently signed to First Wave Entertainment for U.S. Commercial Representation headed by executive producer Justin Havlik. He graduated from
New York Institute of Technology.
References
External links
rikcordero.comrunplayback.com
{{DEFAULTSORT:Cordero, Rik
Living people
1979 births
American film directors
New York Institute of Technology alumni
American music video directors