Reserved (retail)

Reserved is a Polish apparel retailer headquartered in Gdańsk, Pomerania, Poland. It was founded in 1999 and remains the largest company of the LPP group, which has more than 1,700 retail stores located in over 20 countries and also owns such brands as Cropp, House, Mohito, and Sinsay. There are more than 460 Reserved retail stores around the world.

History

The LPP company was established in 1989 and the first stores under the Reserved fashion brand were opened in 1999. The founders of the company are Marek Piechocki, a civil engineering graduate from the Gdańsk University of Technology and businessman Jerzy Lubianiec. In 2001, the company made its debut on the Warsaw Stock Exchange.

In 2014, Reserved opened their first store in Germany, in Recklinghausen.

September 2016, it was announced that Reserved would be taking over the lease on the former British Home Stores (BHS) flagship store on London's Oxford Street. The store officially opened on 6 September 2017.

In October 2018, Reserved opened their first store in Almaty, Kazakhstan.

In December 2019, Reserved opened their first store in the Abu Dhabi Plaza skyscraper, in Nur-Sultan, Kazakhstan. In 2020, the company opened its first store in Dubai, United Arab Emirates.

In 2020, Reserved was included in the ''Best Brands 2020'' ranking featuring the TOP 10 best brands in Poland compiled by YouGov and Inquiry.

In 2022, the brand's owner announced plans of further expansion on the EU market by entering Italy, Greece and Cyprus as well as strengthening the Reserved brand in Germany and Britain.

Locations

Besides Poland, stores are located in Austria, Belarus, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Finland, France, Germany, Great Britain, Hungary, Israel, Kazakhstan, Kuwait, Latvia, Lithuania, Qatar, Romania, Serbia, Saudi Arabia, Slovakia, Slovenia, Ukraine, North Macedonia and the United Arab Emirates.

Models

The company has collaborated with a number of artists and models who participated in advertising campaigns of the brand including Kate Moss, Kendall Jenner, Cindy Crawford, Cara Delavigne, Freja Beha Erichsen, Magdalena Frąckowiak, Anne Vyalitsyna, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, Irina Shayk and Anna Jagodzińska.

Suspension of business in Russia

On 4 March 2022, LPP, the owner of the brand, suspended all of its business activities on the Russian market alongside many other global companies as a response to the 2022 Russian invasion of Ukraine. The company also suspended its business in Ukraine and moved its administration offices from Kyiv to Lviv. As of 2022, Russia remained the second biggest market for the brand's parent company with approximately 500 stores and a distribution centre located in Russia and together with the Ukrainian market constituted approximately 25% of the company's revenue.

In July 2022 it was announced that LPP sold its stores in Russia to a company "Far East Services - FZCO" registered in the United Arab Emirates.Reserved, Cropp, House, Mohito stores in Russia acquired by UAE’s Far East Services
TASS, July 4, 2022

Gallery

File:GER Wuppertal CityArkaden 002 2016.jpg, Reserved store in Wuppertal, Germany
File:Reserved, Vaňkovka, Brno.jpg, Reserved in Brno, Czech Republic
File:Reserved store Warsaw.jpg, Reserved store in Warsaw, Poland
File:Reserved-Köln.jpg, Reserved store in Cologne, Germany
File:Reserved in Tripla.jpg, Reserved store in Helsinki, Finland
File:Самый большой магазин Reserved в Украине (Харьков, ТРЦ Караван).jpg, Reserved store in Kharkiv, Ukraine
File:Gdańsk Alfa Centrum sklep Reserved.JPG, Reserved store in Gdańsk, Poland
File:Galeria Zielone Wzgórze, Reserved salon odzieżowy w Białymstoku.jpg, Reserved store in Białystok, Poland

See also

* Fashion industry
* Economy of Poland
*List of companies of Poland
* H&M
* Zara
* Gap Inc.

References

External links

* {{Official website, http://www.reserved.com/re/en/

Clothing companies of Poland
Retail companies established in 1999
Retail companies of Poland
Polish brands
1999 establishments in Poland