Republican National Hispanic Assembly
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The Republican National Hispanic Assembly is an American
political organization A political organization is any organization that involves itself in the political process, including political parties, non-governmental organizations, and special interest advocacy groups. Political organizations are those engaged in poli ...
founded in 1967 which seeks to promote
Hispanic-American Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify as ...
issues and interests within the
Republican Party Republican Party is a name used by many political parties around the world, though the term most commonly refers to the United States' Republican Party. Republican Party may also refer to: Africa * Republican Party (Liberia) *Republican Party ...
, and the Party's interests and candidates within the Hispanic-American population. The group is partially an outgrowth of the Spanish Speaking Advisory Committee of the
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in ...
, which itself was created as a response to successful efforts to attract Hispanic-American voters to the presidential candidacy of
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
.


History


Founding

In 1967, an informal meeting was held in
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by thirteen Hispanic-American men. As one participant, Francisco Vega, later recalled: "... the meeting came about by word of mouth... we were from Florida, California, Texas, New Jersey, Michigan, and several other states...." The purpose of the gathering was to discuss how they could increase Hispanic political involvement. Although all of men intimated some kind of affiliation with the Democrats, none of them felt especially attached to any political party. Having had their offers to organize some kind of Hispanic outreach rebuffed by both the Democratic and Republican Party's national offices, the dejected group returned to their hotel. Eventually, the gathering dwindled down to five:
Ben Fernandez Benjamin Fernandez (February 24, 1925 – April 25, 2000) was an American politician, financial consultant and special ambassador. He was a member of the Republican Party. He ran for President of the United States three times, seriously in 1980 a ...
, Manuel Lujan, Fernando Oaxaca, Martin Castillo, and Vega. These last attendees continued to talk, bonded over their common
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
service and political ideologies, and, eventually, formed the Republican National Hispanic Council. Fernandez was selected as its first president. The next year, the name of the organization was changed to the Republican National Hispanic Assembly with Fernandez taking up the title of national chairman. Without formal acknowledgment from the Republican Party, the group immediately began to organize chapters in their home and surrounding states. They also managed to raise more than $400,000 by the end of 1968 which they presented to astonished Party officials. Relations between the two political entities soon warmed considerably.


RNC affiliation

As part of its 1972 re-election campaign strategy, the
Nixon Administration Richard Nixon's tenure as the 37th president of the United States began with his first inauguration on January 20, 1969, and ended when he resigned on August 9, 1974, in the face of almost certain impeachment because of the Watergate Scanda ...
sought to increase Hispanic electoral participation. In addition to others, key RNHA personnel were tapped to assist in this endeavor and the Spanish Speaking Committee for the Re-Election of President Nixon was formed. This committee has been credited an integral role in garnering more than 35% of the
Hispanic vote The Latino vote or refers to the voting trends during elections in the United States by eligible voters of Latino background. This phrase is usually mentioned by the media as a way to label voters of this ethnicity, and to opine that this demograp ...
for the President- a vast improvement over the previous three election cycles where the Republican candidate averaged only 10%. Additionally, Fernandez and Vega occupied several important positions within Nixon's re-election campaign, in particular, the Hispanic Finance Committee. Chaired by Fernandez, the HFC raised over $250,000 for the President in 1972. Later that year, newly appointed RNC chairman George H. W. Bush began to lay the groundwork for a more permanent organization to woo and retain Hispanic voters. In April 1973, Bush authorized the formation of the Spanish Speaking Advisory Committee; Castillo became its national chairman. In meetings held with the SSAC in Crystal City,
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are ...
from July 11 to July 13, 1974, the RNHA was formally recognized and chartered by the RNC (it is also from this point that the RNHA dates its existence for organizational purposes). Since that time, it has been the only Hispanic Republican group officially affiliated with the national Republican Party. The RNHA began increasing their public profile by holding Annual Banquets starting in 1976. President
Gerald Ford Gerald Rudolph Ford Jr. ( ; born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was an American politician who served as the 38th president of the United States from 1974 to 1977. He was the only president never to have been elected ...
delivered the keynote address at the first such event on July 29. At that time, Oaxaca was serving as an associate director in the
Office of Management and Budget The Office of Management and Budget (OMB) is the largest office within the Executive Office of the President of the United States (EOP). OMB's most prominent function is to produce the president's budget, but it also examines agency programs, pol ...
. A "Hispanic Heritage Leadership Breakfast" series was added in 1995.


Special occurrences

The RNHA ran into financial difficulties in 2007 due to declining membership concomitant with declining Hispanic numbers within the Republican Party. However, chairman Danny Vargas reported that new fundraising efforts were underway. Additionally, a new executive director, Bettina Inclan, was hired to revitalize the group's image. Nevertheless, attempts at increasing Hispanic participation at the highest levels of the RNC were stymied in 2009. The leaders of several prominent Republican and Republican-leaning Hispanic organizations- including the RNHA- complained in a March 6 letter to RNC chairman
Michael Steele Michael Stephen Steele (born October 19, 1958) is an American political commentator, attorney, and Republican Party politician. Steele served as the seventh lieutenant governor of Maryland from 2003 to 2007; he was the first African-American ...
of the situation. Despite assurances in a follow-up meeting, RNHA's Vargas and others would report that no movement had taken place as of a few months later. Hispanic leaders also decried the state of Hispanics in the Party at a RNHA conference entitled "Future of Hispanics in the GOP." Citing the debate over- and the Party's stance on- immigration as the single most important issue driving away potential voters, Vargas stated: "We know that the party will not recover its majority until we get this right."


Recent developments

On November 20th, 2021 former National Chairwoman Betty Cardenas resigned from her national role, and the New Mexico State Chairman Ronnie Lucero was unanimously appointed as the new National Chairman. His first action as Chairman was a complete restructure of the National organization. With a career in finance and business management Chairman Lucero set an immediate goal of growing the financial network and membership reach of the organization. In just 7 months as the National Chairman, Mr. Lucero and the National team have grown the financial side of the organization in a way that will allow the RNHA National team to expand in other states not yet affiliated to RNHA. The National team has worked diligently and in less than one year opened 4 new state chapters bringing the organization into 27 States, and 75 counties across the country. "Not only is RNHA focused on winning the election, RNHA is focused on helping people live the American Dream" said RNHA National Chairman Lucero at a recent Press and Media event held in Albuquerque, NM. The RNHA is now setting up classes in many states to teach legal immigrants the process of citizenship, how to start business and ways that they can get involved in their communities.


Mission

The mission of the RNHA is to increase Hispanic-Americans participation in electoral politics at all levels as well as boost Hispanic-Americans membership in the Republican Party. Furthermore, the RNHA seeks to promote the philosophy and political ideology of the Party within the Hispanic-American community. Finally, the RNHA desires to create and sustain an association of Hispanic-Americans Republican leaders. To that end, a series of objectives- as posted on their official web site- were formulated:


Objectives

* To promote the core principles and values of Republicanism throughout the Hispanic-American community in the United States * To develop and maintain a strong, effective and informed Republican Hispanic-American constituency throughout the country. * To recruit and encourage qualified, registered Republicans who support the Hispanic community to seek office at all levels of government. * To ensure candidates who represent the true values of Republicanism are elected to office and continue to represent those values. * To adopt resolutions and policy positions on local, state and national issues and to seek to implement these resolutions and policy positions through networks of the Republican Party and other appropriate means. * To promote and encourage civic participation * To insure the participation of citizens of Hispanic heritage in the American political process and in all levels of the Republican Party.


Past Chairs

* 1967-1978 Benjamin Fernandez * 1978-1983 Fernando Oaxaca * 1983-1985 Dr.
Tirso del Junco Tirso Del Junco (born April 20, 1925) is an American politician who served as chair of the Republican Party of California, and the head of the University of California board of regents. He is also a former Olympic rower and a medical doctor. E ...
* 1985-1987 Fernando C. de Baca * 1987-1989 Catalina Vásquez Villalpando (resigned to assume the post of U.S. Treasurer) * 1989-1989 Al Villalobos (''acting''- completed Villalpando's term) * 1989-1993 Jose Manuel Casanova * 1993-1995 Alicia Casanova * 1995-1997 Antonio Monroig Malatrasi * 1997-2001 Jose "Cheo" Rivera * 2001-2005 Massey Villareal * 2005-2007 Pedro Celis, PhD * 2007-2009
Raul Danny Vargas Raul "Danny" Vargas is an American businessman, media personality, U.S. Air Force veteran and political activist. He is founder and president of VARCom Solutions, a D.C. area-based marketing and public relations firm. He was the National Chairma ...
- Businessman, Media Commentator, Political Activist * 2009-2013 Alci Maldonado * 2013-2017 Gonzalo J. Ferrer * 2017-2018 Marlynn Burns * 2018–2021 Betty Cardenas * 2021–Present Ronnie Lucero


See also

* Jason Villalba * Hispanic and Latino Conservatism in the United States *
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in ...


Notes


External links


RNHA web site
{{authority control Republican Party (United States) organizations Hispanic and Latino American organizations Political advocacy groups in the United States 1967 establishments in the United States