Rentrak
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Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous ...
,
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, with additional offices in the United States and around the world. In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million.


Company information

Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 35 million televisions across all 210 markets. It is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide. Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.


History

Rentrak began as a nationwide video chain named National Video, which was founded and incorporated in 1977. National Video founder Ron Berger developed what is now known as the pay-per-transaction (PPT) system, which allows studios and retailers to lease movie titles instead of purchasing them. The company went public in 1986. In 1988, facing competition from rival Blockbuster Video, Berger sold the National Video franchise chain and renamed the company Rentrak. Ron Berger later resigned as CEO of Rentrak in 2000. Paul Rosenbaum served as CEO from Sept. 2000 to June 2009, when Bill Livek was appointed CEO. Bill Livek extended his contract, along with the company’s COO/CFO, David Chemerow, to mid-2015 in November 2011. In December 2009, Rentrak acquired Nielsen EDI, a leader in box office measurement, for $15 million. The deal made Rentrak the sole provider of worldwide box office ticket sales information for studios and industry analysts. As of July 2015, more than 440 local stations from across 68 station groups use Rentrak's StationView Essentials product for daily media measurement.
Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...
, Internet billionaire, owner of the NBA’s
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference Southwest Division. Th ...
and the
HDNet AXS TV is an American cable television channel. Majority-owned by Anthem Sports & Entertainment, it is devoted primarily to music-related programming (such as concert films, documentaries, and reality series involving musicians) and combat sport ...
networks, purchased 120,000 more Rentrak shares on August 22, 2011, and holds an 8.7 percent ownership stake in the company as of September 22, 2011. He had been accumulating Rentrak stock since 2004. He sold his interest in the company in May 2015.


Financial information

Total company revenue increased 32 percent to $28.5 million for the fourth quarter of fiscal 2015, up from $21.6 million for the same period last year. The company's TV Everywhere product line grew 64%, its Movies Everywhere product line improved 10% on a constant currency basis, and its OnDemand Everywhere product line grew 21%. Total company revenue for fiscal 2015 grew to $102.9 million, up 36% from $75.6 million for the previous year. The company's TV Everywhere™ product line grew 76%, its Movies Everywhere™ product line improved 13% on a constant currency basis, and its OnDemand Everywhere® product line grew 11%.


See also

*
List of companies based in Oregon This is a list of companies based in Oregon. Oregon is the ninth largest by area and the 27th most populous of the 50 United States. The gross domestic product (GDP) of Oregon in 2010 was $168.6 billion; it is the United States's 26th wealthies ...


References


External links

* {{ORCompanies Companies based in Portland, Oregon Mass media companies of the United States Mass media companies established in 1977 Market research companies of the United States Companies formerly listed on the Nasdaq 1977 establishments in Oregon Privately held companies based in Oregon 1980s initial public offerings 2016 mergers and acquisitions