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Redfin Corporation, based in
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
, operates a residential
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
broker A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be confu ...
age in 95 markets in the United States and Canada and in other markets via partner/referral agents. Its
business model A business model describes how an organization creates, delivers, and captures value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, soci ...
includes charging home sellers below-average fees of 1.5% of the sales price of a property, in addition to fees to the buyer's agent (usually 2.5% of the sales price of a property). In 2021, the company had a 1.17% market share in the United States by value. The company name is an anagram of the words "finder" and "friend".


History

Redfin was founded in 2004 by David Eraker, Michael Dougherty, and David Selinger. Eraker had dropped out of medical school at the
University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattl ...
for a career in software design and Dougherty received degrees in electrical engineering and international studies from
Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
. David Selinger, an alumnus of Stanford University who had previously led the research and development arm of
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
's data mining and personalization team, joined Redfin as the third founder and CTO. Selinger helped build Redfin's mapping and real estate data analytics engine. Redfin's website showed available homes on a map, which was a new concept at the time. In January 2006, Redfin raised a $1.25 million
Series A round A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exch ...
from
Madrona Venture Group Madrona Venture Group is an American venture capital firm, founded in 1995 and based in Seattle, Washington. Madrona specializes in seed, startup, Series A and early stage investments. Company Madrona was founded in 1995 by Tom Alberg, Paul Go ...
and named Glenn Kelman as CEO. In May 2006, Redfin raised $8 million in Series B funding from
Vulcan Inc. Vulcan LLC is a privately held company founded by the Microsoft co-founder Paul Allen and his sister Jody Allen in 1986 to establish and oversee the family's diverse business activities and philanthropic endeavors. It includes Vulcan Real Estate ...
, the investment arm of
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
co-founder
Paul Allen Paul Gardner Allen (January 21, 1953 – October 15, 2018) was an American business magnate, computer programmer, researcher, investor, and philanthropist. He co-founded Microsoft Corporation with childhood friend Bill Gates in 1975, which ...
. In May 2007, Redfin was fined $50,000 by the Northwest Multiple Listing Service, and was forced to shut down reviews of homes on the market on its website, prohibited under multiple listing service rules. In July 2007, Redfin raised $12 million from
Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is an American venture capital firm focused on investments in enterprise, consumer and disruptive technologies. In January 2019, DFJ Venture, the early-stage team, spun out and formed Threshold Ventures. DFJ Growth ...
. In November 2009, Redfin raised $10 million from
Greylock Partners Greylock Partners is one of the oldest venture capital firms, founded in 1965, with committed capital of over $3.5 billion under management. The firm focuses on early-stage companies in the consumer, enterprise software and infrastructure as wel ...
. In May 2010, Redfin won the Seattle 2.0 award for "Best Startup". Redfin began an automatic agent rating system in 2012; after it drew criticism for using inaccurate data, the system was discontinued. In November 2013, Redfin raised $50 million in a mezzanine round led by T. Rowe Price and
Tiger Management Tiger Management Corp., also known as "The Tiger Fund", is an American hedge fund and family office founded by Julian Robertson. The fund began investing in 1980 and closed in March 2000/01. It continues to operate today in direct public equit ...
, bringing its total venture funding to slightly over $96 million. In October 2014, Redfin acquired
Walk Score Walk Score, a subsidiary of Redfin, provides walkability analysis and apartment search tools. Its flagship product is a large-scale, public access walkability index that assigns a numerical walkability score to any address in the United States, U ...
. In December 2014, Redfin raised $70.9 million from Wellington Management, Glynn Capital Management, Brothers Brook, Annox Capital Management, and previous investors
Tiger Global Management Tiger Global Management, LLC (often referred to as Tiger Global and formerly known as Tiger Technology) is an American investment firm. It mainly focuses on Internet, software, consumer, and financial technology industries. Background and histo ...
and T. Rowe Price. In June 2017, the company began buying and selling houses directly under the brand Redfin Now. On July 28, 2017, Redfin became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
via an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
, raising $138 million. In June 2019, Redfin began offering buyers the opportunity to submit offers on homes listed by Redfin's selling agents without using a buyer's agent, saving sellers commissions and possibly making their offers more attractive. In July 2019, Redfin partnered with
Opendoor Opendoor Technologies Inc. is an online company that buys and sells residential real estate. Headquartered in San Francisco, it makes instant cash offers on homes through an online process, makes repairs on the properties it purchases and relists ...
, an online real estate company, whereby visitors to the Redfin website can request an offer to buy their houses from Opendoor. In November 2020, a class-action lawsuit by several
fair housing Housing discrimination in the United States refers to the historical and current barriers, policies, and biases that prevent equitable access to housing. Housing discrimination became more pronounced after the abolition of slavery in 1865, typical ...
organizations accused Redfin of violating the Fair Housing Act by offering fewer services to homebuyers and sellers in minority communities and not offering to sell lower-priced homes because of the lower profits on such sales. In 2022, the company paid $4 million to settle the lawsuit, changed its policies, and implemented a new internal monitoring system. On April 9, 2021, Redfin acquired
RentPath RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021. ...
, which owns Apartment Guide, Rent.com, Lovely, and Rentals.com, for $608 million. In December 2021, Redfin announced it would no longer include neighborhood crime data in search results due to "inaccuracy" in
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...
crime data, and because Bureau of Justice Statistics data was "troubling" because "people reporting crimes were more likely to describe their offender as young, male, and Black". In January 2022, Redfin acquired Bay Equity Home Loans, a mortgage lending operation based in California with operations in 42 states, for $137.8 million. In June 2022, the company announced layoffs of 8% of its staff amid a downturn in the housing market.


Awards

In July 2006, Inman News awarded Redfin the Innovator Award for the Most Innovative Business Model. In October 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German pub ...
''. In July 2013, Inman News awarded Redfin an award for "Most Innovative Brokerage or Franchise". In June 2014, ''Seattle Business'' magazine recognized Redfin as the best company to work for in Seattle in the Large Companies category. Redfin was named the one of the top tech companies to work for in Seattle by Hired.com.


See also

* National Association of Realtors * List of online real estate databases


References


External links

* {{Real estate Real estate companies established in 2004 2004 establishments in Washington (state) American companies established in 2004 Companies based in Seattle Online real estate databases Real estate services companies of the United States Companies listed on the Nasdaq 2017 initial public offerings