Red Rock

Cider Cider ( ) is an alcoholic beverage made from the fermented juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and the Republic of Ireland. The UK has the world's highest per capita consumption, ...

was an

alcoholic beverage An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of Alcohol (chemistry), alcohol that acts Alcohol (drug), as a drug and is produced by Ethanol fermentation, fermentat ...

produced by

Taunton Cider Company The Taunton Cider Company was a cider producer, based in Norton Fitzwarren, north west of the county town of Taunton, Somerset, England. The company is best known for being the developer and producer of Blackthorn Cider, now produced by Gaymer Cid ...

and sold in the UK during the late 1980s and early 1990s. This brewery grew significantly after WWII due to an increase in inventory orders from other brewing industries who were merging during the 50s and 60s. Although it met its decline shortly after the UK Monopolies Commission required large breweries to break apart their monopolies, "The Taunton Cider Company" was successfully re-registered by cider enthusiasts in 2015, and began production in 2016. Its cider is produced in Somerset county which has a rich history of cider production, going back to the late 17th to 19th centuries where cider was considered a currency and farmers would sometimes be paid their daily wage with cider. Unusually, it is remembered most fondly for its

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

, which had the

strapline Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etym ...

"It's not red, and there's no rocks in it". The original ending, "It doesn't taste like cider" was dropped. In 1990, a series of TV adverts, directed by John Lloyd, were produced in the style of '' Police Squad!'' (but titled as ''Fraud Squad!'') and starred

Leslie Nielsen Leslie William Nielsen (11 February 192628 November 2010) was a Canadian actor and comedian. With a career spanning 60 years, he appeared in more than 100 films and 150 television programs, portraying more than 220 characters. Nielsen was bo ...

in a role clearly similar to that of Detective

Frank Drebin Franklin "Frank" Drebin is a fictional character in the '' Police Squad!'' series and ''The Naked Gun'' movies played by Leslie Nielsen. Appearances Television The character of Frank Drebin was first introduced in the six episodes that were aire ...

. (In one advert, an extremely brief close-up of Nielsen's Fraud Squad badge (which actually reads FRIED SQUID) identifies him as "Drebin, Lt. F.") The titles of each advert followed the '' Police Squad!'' joke style of having a different title in the voice-over than what appeared captioned on screen.

Hank Marvin Hank Brian Marvin (born Brian Robson Rankin, 28 October 1941) is an English multi-instrumentalist, vocalist and songwriter. He is widely known as the lead guitarist for The Shadows, a group which primarily performed instrumentals and was the ba ...

made a cameo appearance in one advert (after Nielsen's character shouts "Hey you over there in

the shadows The Shadows (originally known as the Drifters) were an English instrumental rock group, who dominated the British popular music charts in the late 1950s and early 1960s, in the pre- Beatles era. They served as the backing band for Cliff Richard ...

!")

References

Somerset ciders Brands of cider {{Alcoholic drinks