Red Auerbach
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Arnold Jacob "Red" Auerbach (September 20, 1917 – October 28, 2006) was an American professional
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coach and executive. He served as a head coach in the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
(NBA), most notably with the Boston Celtics. Auerbach was also the head coach of the
Washington Capitols The Washington Capitols were a former Basketball Association of America (forerunner of the National Basketball Association) team based in Washington, D.C. from 1946 to 1951. The team was coached from 1946 to 1949 by NBA Hall of Famer Red Auerbac ...
and
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. As a coach, Auerbach set NBA records with 938 wins and nine championships. After his coaching retirement in 1966, he served as president and front office executive of the Celtics until his death. As general manager and team president of the Celtics, he won an additional seven NBA titles for a grand total of 16 in a span of 29 years, making him one of the most successful team officials in the history of North American professional sports. Auerbach is remembered for being a pioneer of modern basketball, redefining basketball as a game dominated by team play and defence, and introducing the
fast break Fast break is an offensive strategy in basketball and handball. In a fast break, a team attempts to move the ball up court and into scoring position as quickly as possible, so that the defense is outnumbered and does not have time to set up. The ...
as a potent offensive weapon. He coached many players who went on to be inducted into the Basketball Hall of Fame. Additionally, Auerbach was vital in breaking down color barriers in the NBA. He made history by drafting the first
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
NBA player, Chuck Cooper in 1950, introducing the first African-American starting five in 1964, and hiring
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
as the first African-American head coach in North American sports in 1966. Famous for his polarizing nature, he was also well known for smoking a cigar when he thought a victory was assured, a habit that became, for many, "the ultimate symbol of victory" during his
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tenure. In 1967, the NBA Coach of the Year award, which he had won in 1965, was named the "Red Auerbach Trophy", and Auerbach was inducted into the Basketball Hall of Fame in 1969. In 1970, Auerbach was named President of the Boston Celtics, and first held the presidency from 1970–1997. In 2001, after having spent four years as the team's vice-chairman, he returned to the role of team president and served in that capacity until his death in 2006. In 1980, he was named the greatest coach in the history of the NBA by the Professional Basketball Writers Association of America, and was NBA Executive of the Year in 1980. In addition, Auerbach was voted one of the NBA 10 Greatest Coaches in history, inducted into the
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, and honoured with a retired number 2 jersey in the
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, the home of the Boston Celtics.


Early life

Arnold Jacob Auerbach was one of the four children of Marie and Hyman Auerbach. Hyman was a Russian-Jewish immigrant from
Minsk Minsk ( be, Мінск ; russian: Минск) is the capital and the largest city of Belarus, located on the Svislach and the now subterranean Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the admi ...
,
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, and Marie Auerbach, née Thompson, was American-born. Auerbach Sr. had left Russia when he was thirteen, and the couple owned a
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store and later went into the dry-cleaning business. Auerbach spent his whole childhood in
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, playing basketball. With his flaming red hair and fiery temper, Auerbach was soon nicknamed "Red." Amid the Great Depression, Auerbach played basketball as a guard at PS 122 and in the Eastern District High School, where he was named "Second Team All-Brooklyn" by the World-Telegram in his senior year. After a season at Seth Low Junior College, Auerbach received an athletic scholarship to the basketball program of
Bill Reinhart William J. Reinhart (August 2, 1896 – February 14, 1971) was an American college basketball, football, and baseball coach at the George Washington University, the University of Oregon, and the United States Merchant Marine Academy. From 1923 to 1 ...
at
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in Washington, D.C. Auerbach was a standout basketball player and graduated with a
M.A. A Master of Arts ( la, Magister Artium or ''Artium Magister''; abbreviated MA, M.A., AM, or A.M.) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Tho ...
in 1941. In those years, Auerbach began to understand the importance of the
fast break Fast break is an offensive strategy in basketball and handball. In a fast break, a team attempts to move the ball up court and into scoring position as quickly as possible, so that the defense is outnumbered and does not have time to set up. The ...
, appreciating how potent three charging attackers against two back-pedalling defenders could be.


First coaching years (1940–1950)

In 1940, Auerbach began coaching basketball at the St. Albans School and Roosevelt High School in Washington, D.C. Three years later, he joined the
US Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
for three years, coaching the Navy basketball team in
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. There, he caught the eye of Washington millionaire Mike Uline, who hired him to coach the
Washington Capitols The Washington Capitols were a former Basketball Association of America (forerunner of the National Basketball Association) team based in Washington, D.C. from 1946 to 1951. The team was coached from 1946 to 1949 by NBA Hall of Famer Red Auerbac ...
in the newly founded Basketball Association of America (BAA), a predecessor of the NBA. In the
1946–47 BAA season The 1946–47 BAA season was the inaugural season of the Basketball Association of America. The league launched with 11 teams playing a 60-game schedule. The postseason tournament (the 1947 BAA Playoffs) at its conclusion, ended with the Philadel ...
, Auerbach led a fast break-oriented team built around early BAA star
Bones McKinney Horace Albert "Bones" McKinney (January 1, 1919 – May 16, 1997) was an American professional basketball player and coach. A 6'6" small forward who played at both North Carolina State University (2 seasons) and the University of North Carolina (1 ...
and various ex-Navy players to a 49–11 win–loss record, including a standard-setting 17-game winning streak that stood as the single-season league record until 1969. In the playoffs, however, they were defeated by the Chicago Stags in six games. The next year the Capitols went 28–20 but were eliminated from the playoffs in a one-game Western Division tie-breaker. In the
1948–49 BAA season The 1948–49 BAA season was the third and final season of the Basketball Association of America. The 1949 BAA Playoffs ended with the Minneapolis Lakers winning the BAA Championship, beating the Washington Capitols 6 games in the BAA Finals. Th ...
, the Caps won their first fifteen games and finished the season at 38–22. The team reached the BAA Finals, but were beaten by the
Minneapolis Lakers The Los Angeles Lakers franchise has a long and storied history, predating the formation of the National Basketball Association (NBA). Founded in 1947, the Lakers are one of the NBA's most famous and successful franchises. As of summer 2012, th ...
, who were led by Hall-of-Fame
center Center or centre may refer to: Mathematics *Center (geometry), the middle of an object * Center (algebra), used in various contexts ** Center (group theory) ** Center (ring theory) * Graph center, the set of all vertices of minimum eccentrici ...
George Mikan George Lawrence Mikan Jr. (; June 18, 1924 – June 1, 2005), nicknamed "Mr. Basketball", was an American professional basketball player for the Chicago American Gears of the National Basketball League (NBL) and the Minneapolis Lakers of ...
. In the next season, the BAA and the rival league National Basketball League merged to become the NBA, and Auerbach felt he had to rebuild his squad. However, owner Uline declined his proposals, and Auerbach resigned. After leaving the Capitols, Auerbach became assistant coach of the
Duke Blue Devils men's basketball The Duke Blue Devils men's basketball team represents Duke University in NCAA Division I college basketball and competes in the Atlantic Coast Conference (ACC). The team is fourth all-time in wins of any NCAA men's basketball program, and is cu ...
team. It was assumed that Auerbach would take over for head coach Gerry Gerard, who was battling cancer. During his tenure at Duke, Auerbach regularly worked with future All-American
Dick Groat Richard Morrow Groat (born November 4, 1930) is a former professional baseball and basketball player who was an eight-time All-Star shortstop and two-time World Series champion in Major League Baseball. He rates as one of the most accomplished t ...
. Auerbach later wrote that he "felt pretty bad waiting for erardto die" and that it was "no way to get a job". Auerbach left Duke after a few months when Ben Kerner, owner of the
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, gave him the green light to rebuild the team from scratch. Auerbach traded more than two dozen players in just six weeks, and the revamped Blackhawks improved, but ended the
1949–50 NBA season The 1949–50 NBA season was the inaugural season of the National Basketball Association, which was created in 1949 by merger of the 3-year-old BAA and 12-year-old NBL. The 1950 NBA playoffs ended with the Minneapolis Lakers winning the NBA Cha ...
with a losing record of 28–29. When Kerner traded Auerbach's favourite player John Mahnken, an angry Auerbach resigned again. In 1950, Auerbach took a position as the athletic director of
Kutsher's Hotel Kutsher's Hotel and Country Club in Thompson, Sullivan County, near Monticello, New York, was the longest running of the Borscht Belt grand resorts in the Catskill Mountains region of New York State. While the region was open to any and all ...
in the Catskills, NY. Kutsher's was the center of a summertime basketball league, and players from the New York City area would participate, playing for one of several local country clubs and hotels.


Boston Celtics (1950–2006)


Early years (1950–56)

Prior to the 1950–51 NBA season, Walter Brown, owner of the Boston Celtics, was desperate to turn around his struggling and financially strapped franchise, which was reeling from a 22–46 record. Brown, in characteristic candor, said to a gathering of local Boston sportswriters, "Boys, I don't know anything about basketball. Who would you recommend I hire as coach?" The group vociferously answered that he get the recently available Auerbach, and Brown complied. In the 1950 NBA draft, Auerbach made some notable moves. First, he famously snubbed Hall-of-Fame New England point guard
Bob Cousy Robert Joseph Cousy (, born August 9, 1928) is an American former professional basketball player. Cousy played point guard for the Boston Celtics from 1950 to 1963, and briefly with the Cincinnati Royals during the 1969–70 season. A 13-time NBA ...
in the 1950 NBA draft, infuriating the Boston crowd. He argued that the flashy Cousy lacked the poise necessary to make his team, taunting him as a "local
yokel Yokel is one of several derogatory terms referring to the stereotype of unsophisticated country people. The term is of uncertain etymology and is only attributed from the early 19th century. Yokels are depicted as straightforward, simple, naï ...
". Second, he drafted African-American Chuck Cooper, the first black player to be drafted by an NBA club. With that, Auerbach effectively broke down the color barrier in professional basketball. In that year, the core of the Celtics consisted of Hall-of-Fame center
Ed Macauley Charles Edward Macauley (March 22, 1928 – November 8, 2011) was a professional basketball player and coach. His playing nickname was "Easy Ed". Early life Macauley spent his prep school days at St. Louis University High School, then went on to ...
, Auerbach's old favorite McKinney, and an unlikely addition, Cousy. Cousy had refused to report to the club that had drafted him (which happened to be the Blackhawks, Auerbach's old club), and because his next team (the Chicago Stags) folded, he ended up with the Celtics. With Auerbach's fast-break tactics, the Celtics achieved a 39–30 record but lost in the 1951 NBA Playoffs to the New York Knicks. However, the relationship between Auerbach and Cousy improved when the coach saw that the "
Houdini Harry Houdini (, born Erik Weisz; March 24, 1874 – October 31, 1926) was a Hungarian-American escape artist, magic man, and stunt performer, noted for his escape acts. His pseudonym is a reference to his spiritual master, French magician R ...
of the Hardwood"—as the spectacular dribbler and flashy passer Cousy was lovingly called—became the first great playmaker of the fledgling NBA. In the following
1951–52 NBA season The 1951–52 NBA season was the sixth season of the National Basketball Association. The season ended with the Minneapolis Lakers winning the NBA Championship, beating the New York Knicks 4 games to 3 in the NBA Finals. Notable occurrences * T ...
, Auerbach made a remarkable draft pick of future Hall-of-Fame guard Bill Sharman. With the high-scoring Macauley, elite passer Cousy, and new prodigy Sharman, Auerbach had a core that provided high-octane fast-break basketball. Other notable players who joined the Celtics were the forwards Frank Ramsey and Jim Loscutoff. Until 1956, the Celtics would make the playoffs every year, but never won the title. In fact, the Celtics often choked in the playoffs, going a mere 10–17 in the postseason from 1951 through 1956. As Cousy put it: "We would get tired in the end and could not get the ball." As a result, Auerbach sought a defensive big man who could get easy rebounds, initiate fast breaks, and close out games.


Dynasty years (1956–66)

Before the
1956 NBA draft The 1956 NBA draft was the tenth annual draft of the National Basketball Association (NBA). The draft was held on April 30, 1956, before the 1956–57 season. In this draft, eight NBA teams took turns selecting amateur U.S. college basketball pla ...
, Auerbach had already set his sights on defensive rebounding center
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
. Via a draft-day trade that sent Macauley and rookie
Cliff Hagan Clifford Oldham Hagan (born December 9, 1931) is an American former professional basketball player. A 6-4 forward who excelled with the hook shot, Hagan, nicknamed "Li'l Abner", played his entire 10-year NBA career (1956–1966) with the St. ...
to the rival
St. Louis Hawks The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Southeast Division. The team plays its home games at ...
(Kerner had moved the Blackhawks to St. Louis), he acquired a center in Russell, who would go on to become one of the greatest basketball players of all time. In the same draft, Auerbach picked up forward Tom Heinsohn and guard K.C. Jones, also two future Hall-of-Famers. Emphasising team play rather than individual performances, and stressing that defence was more important than offence, Auerbach drilled his players to play tough defense and force opposing turnovers for easy fast-break points. Forward Tom Sanders recalled that the teams were also regularly among the best-conditioned and toughest squads. Anchored by defensive stalwart Russell, the tough Celtics forced their opponents to take low-percentage shots from farther distances (there was no three-point arc at the time); misses were then often grabbed by perennial rebounding champion Russell, who then either passed it on to elite fast-break distributor Cousy or made the outlet pass himself, providing their sprinting colleagues opportunities for an easy
slam dunk A slam dunk, also simply known as dunk, is a type of basketball shot that is performed when a player jumps in the air, controls the ball above the horizontal plane of the rim, and scores by shoving the ball directly through the basket with one ...
or
layup A layup in basketball is a two-point shot attempt made by leaping from below, laying the ball up near the basket, and using one hand to bounce it off the backboard and into the basket. The motion and one-handed reach distinguish it from a jump s ...
. Auerbach also emphasised the need for role players like Frank Ramsey and
John Havlicek John Joseph Havlicek ( ; April 8, 1940 – April 25, 2019) was an American professional basketball player who spent his entire career with the Boston Celtics, winning eight NBA championships, four of them coming in his first four seasons with ...
, who became two of the first legitimate sixth men in NBA history, a role later played by Don Nelson. Auerbach's recipe proved devastating to the opposition. From 1957 to 1966, the Celtics won nine of ten NBA championships. This included eight consecutive championships—which is the longest championship streak in North American sports—and six victories over the Los Angeles Lakers of Hall-of-Famers
Elgin Baylor Elgin Gay Baylor ( ; September 16, 1934 – March 22, 2021) was an American professional basketball player, coach, and executive. He played 14 seasons as a forward in the National Basketball Association (NBA) for the Minneapolis/Los Angeles Lak ...
and
Jerry West Jerome Alan West (born May 28, 1938) is an American basketball executive and former player. He played professionally for the Los Angeles Lakers of the National Basketball Association (NBA). His nicknames included "Mr. Clutch", for his ability ...
in the NBA Finals. The streak also denied perennial scoring and rebounding champion
Wilt Chamberlain Wilton Norman Chamberlain (; August 21, 1936 – October 12, 1999) was an American professional basketball player who played as a center. Standing at tall, he played in the National Basketball Association (NBA) for 14 years and is widely reg ...
a title during Auerbach's coaching reign. Flowing from Auerbach's emphasis on teamwork, what was also striking about his teams was that they never seemed to have a dominant scorer: in the
1960–61 NBA season The 1960–61 NBA season was the 15th season of the National Basketball Association. The season ended with the Boston Celtics winning their 3rd straight NBA title, beating the St. Louis Hawks 4 games to 1 in the NBA Finals. Notable occurrences ...
, for instance, the Celtics had six players who scored between 15 and 21 points per game, but none made the Top 10 scoring list. In 1964, he sent out the first-ever NBA starting five consisting of an African-American quintet, namely Russell,
Willie Naulls William Dean Naulls (October 7, 1934 – November 22, 2018) was an American professional basketball player for 10 years in the National Basketball Association (NBA). He was a four-time NBA All-Star with the New York Knicks and won three NBA ...
, Tom Sanders, Sam Jones, and K. C. Jones. Auerbach would go a step further in the 1966–67 NBA season, when he stepped down after winning nine titles in 11 years, and made Bill Russell player-coach. Auerbach also popularised smoking a victory cigar whenever he thought a game was already decided, a habit that became cult-like in popularity in the Boston area. Furthermore, having acquired a reputation as a fierce competitor, he often got into verbal altercations with officials, receiving more fines and getting
ejected Ejection or Eject may refer to: * Ejection (sports), the act of officially removing someone from a game * Eject (''Transformers''), a fictional character from ''The Transformers'' television series * "Eject" (song), 1993 rap rock single by Sense ...
more often than any other coach in NBA history. All in all, Auerbach directly coached nine NBA championship teams and mentored four players—Russell, Sharman, Heinsohn, and K.C. Jones—who would go on to win an additional seven NBA championships as coaches (two each for Russell, Heinsohn and Jones, all with the Celtics, and one for Sharman with the Lakers). Thirteen players who played for Auerbach have been inducted into the Basketball Hall of Fame—Macauley, Ramsey, Cousy, Sharman, Heinsohn, Clyde Lovellette, Arnie Risen, Andy Phillip, John R. Thompson (as a coach), Russell, K. C. Jones, Havlicek, and Sam Jones. Although Don Nelson played for Auerbach only during his last year as coach, his influence was profound: Nelson would later join Auerbach as one of the 10 Greatest Coaches in NBA history. Sharman and Heinsohn would become two of only four people to be inducted into the Hall of Fame as both a player and a coach. Few if any coaches can match Auerbach's record of wins and successful mentorship of his players.


General manager (1966–84)

Prior to the 1965–66 NBA season, Auerbach announced the coming year would be his last as coach, stating to the rest of the league, "This is your chance to take your last shot at me." After losing game 1 of the 1966 finals to the Lakers, he publicly named his successor, center Bill Russell. The Celtics won the series in seven games, sending Auerbach out on top. Russell then took over as a player-coach, and so became the first
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
head coach ever in the four major North American professional team sports. While his pupil led the Celtics to two further titles in 1968 and 1969, Auerbach rebuilt the aging Celtics with shrewd draft picks, among them future Hall-of-Famers Dave Cowens and Jo Jo White, as well as
Paul Westphal Paul Douglas Westphal (November 30, 1950 – January 2, 2021) was an American basketball player, head coach, and commentator. Westphal played in the National Basketball Association (NBA) from 1972 to 1984. Playing the guard position, he won an ...
and
Don Chaney Donald Ray Chaney (born March 22, 1946) is an American former professional basketball player and coach, most notable for winning two championships as a player on the Boston Celtics, and winning NBA Coach of The Year while leading the Houston Roc ...
. With his ex-player Tom Heinsohn coaching the Celtics and led by former sixth man John Havlicek, Auerbach's new recruits won the Atlantic Division every year from 1972 to 1976, winning the NBA title in 1974 and
1976 Events January * January 3 – The International Covenant on Economic, Social and Cultural Rights enters into force. * January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea. * January 11 – The 1976 ...
. Auerbach also signed veteran forward/center Paul Silas and ex- ABA star Charles Scott. However, Auerbach could not prevent the Celtics from going into a slump at the end of the 1970s. He traded away both Silas and Westphal because they wanted salary increases that would have made them higher earners than the best player on the Celtics (Cowens), which was not acceptable to Auerbach. While the Westphal trade to the Phoenix Suns in exchange for Charlie Scott was considered a success due to the Celtics' 13th title in 1976, Auerbach later admitted he erred in letting Silas go, even after Cowens personally begged him to give Silas a new deal. When Havlicek retired in 1978, the Celtics went 61–103 in two seasons. In the summer of 1978, after the worst in a string of contentious clashes with several different owners after Walter Brown's passing in 1964, Auerbach hopped into a taxi to take him to Logan Airport, where he was to board a flight to New York to consider a lucrative contract offer from Knicks owner Sonny Werblin. However, the cab driver pleaded with him to stay, emphasizing how much Bostonians loved him and considered him family. Soon after, heading a team press conference, and with his typical bravado, Auerbach puffed on his trademark cigar and stated simply, "I'm not going anywhere. We're going to sign
Larry Bird Larry Joe Bird (born December 7, 1956) is an American former professional basketball player, coach, and executive in the National Basketball Association (NBA). Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded a ...
, and we're going to be on top again." Despite knowing that Bird, a talented young player from unheralded Indiana State, had a year of college eligibility remaining, he had drafted Bird as a junior eligible in the 1978 NBA draft and waited for a year until the future Hall-of-Fame forward Bird arrived, finally setting aside his team salary rules when it became clear that his choices were paying Bird a record-setting rookie salary or watch him simply re-enter the 1979 draft. Bird then became the highest-paid Celtic as a rookie, with a $650,000-per year deal. Auerbach knew that the brilliant, hardworking Bird would be the cornerstone of a new Celtics generation. In 1980, Auerbach achieved another great coup, which was dubbed "The Steal of The Century". He convinced the Golden State Warriors to trade him a #3 overall pick and future Hall-of-Fame center Robert Parish in exchange for two picks in the
1980 NBA draft The 1980 NBA draft was the 34th annual draft of the National Basketball Association (NBA). The draft was held on June 10, 1980, at the Sheraton Centre Hotel & Towers, before the 1980–81 season. In this draft, 23 NBA teams took turns selecti ...
: #1 overall
Joe Barry Carroll Joe Barry Carroll (born July 24, 1958) is an American former professional basketball player who spent ten seasons in the National Basketball Association (NBA). After retiring from basketball, he became a wealth advisor, philanthropist, artist, a ...
and the #13 pick Rickey Brown. With the #3 pick, Auerbach selected the player he most wanted in the draft, Kevin McHale, who would also be inducted into the Hall of Fame. The frontcourt of Parish-McHale-Bird became one of the greatest front lines in NBA history. Auerbach hired head coach
Bill Fitch William Charles Fitch (May 19, 1932 – February 2, 2022) was an American professional basketball coach in the National Basketball Association (NBA). He developed multiple teams into playoff contenders and won an NBA championship with the Bost ...
who led the revamped Celtics to the
1981 Events January * January 1 ** Greece enters the European Economic Community, predecessor of the European Union. ** Palau becomes a self-governing territory. * January 10 – Salvadoran Civil War: The FMLN launches its first major offensiv ...
title. In 1983, Auerbach named former Celtics player K.C. Jones coach of the Celtics. Starting in 1984, Jones coached the Celtics to four straight appearances in the NBA Finals, winning championships in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
and 1986. Auerbach as a part-time side gig was the colour analyst on NBA and college basketball games for TBS sports from 1982–87.


President and vice chairman (1984–2006)

In 1984, after he relinquished his general managing duties to
Jan Volk Jan Volk is a former basketball executive who served as the General Manager of the Boston Celtics from 1984 to 1997. Volk joined the Celtics in 1971 after graduating from Columbia Law School. His early work with the team included ticket sales dire ...
, Auerbach focused on continuing as president and later vice-chairman of the Boston Celtics. In a surprising move after winning their 15th title, he traded popular guard Gerald Henderson, the game-2 hero in the finals against the Lakers, for Seattle's first-round draft pick in 1986. Two years later, after the Celtics defeated Houston in the finals for their 16th championship, he used the second overall pick in the 1986 draft, the pick acquired from Seattle, to take college prodigy
Len Bias Leonard Kevin Bias (November 18, 1963June 19, 1986) was an American college basketball player who attended the University of Maryland. During his four years playing for Maryland, he was named a first-team All-American. Two days after being selec ...
from Maryland, arguably the most brilliant coup in Auerbach's stellar career. With the team's star players still in their prime, the defending champions appeared set to compete at the top for years. However, tragedy struck just two days later, when Bias died of a cocaine overdose. Several years later, Celtics star player
Reggie Lewis Reginald C. Lewis (November 21, 1965 – July 27, 1993) was an American professional basketball player for the National Basketball Association's Boston Celtics from 1987 to 1993. Early life Born in Baltimore, Maryland, Lewis attended high schoo ...
died suddenly in 1993, and without any league compensation for either loss, the team fell into decline, not seeing another Finals in Auerbach's lifetime. In an interview, Auerbach confessed that he lost interest in big-time managing in the early 1990s, preferring to stay in the background and concentrating on his pastimes,
racquetball Racquetball is a racquet sport and a team sport played with a hollow rubber ball on an indoor or outdoor court. Joseph Sobek invented the modern sport of racquetball in 1950, adding a stringed racquet to paddleball in order to increase velo ...
and his beloved cigar-smoking. He would, however, stay on with the Celtics as president until 1997, as vice chairman until 2001, and then became president again, a position he held until his death, although in his final years, he was weakened by heart problems and often used a wheelchair.


Personal life

Auerbach was one of four children of American-born Marie Auerbach and Russian Jewish immigrant Hyman Auerbach in Brooklyn. His brother Zang Auerbach, four years his junior, was a respected cartoonist and portraitist at the ''
Washington Star ''The Washington Star'', previously known as the ''Washington Star-News'' and the Washington ''Evening Star'', was a daily afternoon newspaper published in Washington, D.C., between 1852 and 1981. The Sunday edition was known as the ''Sunday Sta ...
''. He married Dorothy Lewis in the spring of 1941. The couple had two daughters, Nancy and Randy. They also helped raise Nancy’s daughter Julie. Auerbach was known for his love for cigar smoking. Because Auerbach made his victory cigars a cult in the 1960s, Boston restaurants would often say "no cigar or pipe smoking, except for Red Auerbach". In addition, Auerbach was well known for his love of
Chinese food Chinese cuisine encompasses the numerous cuisines originating from China, as well as overseas cuisines created by the Overseas Chinese, Chinese diaspora. Because of the Chinese diaspora and historical power of the country, Chinese cuisine ha ...
. In an interview shortly before his death, he explained that since the 1950s, Chinese takeout was the most convenient nutrition: back then, NBA teams travelled on regular flights and had a tight time schedule, so filling up the stomach with heavier non-Chinese food meant wasting time and risking travel-sickness. Over the years, Auerbach became so fond of this food that he even became a part-owner of a Chinese restaurant in Boston. Despite a heart operation, he remained active in his 80s, playing racquetball and making frequent public appearances. Despite his fierce nature, Auerbach was popular among his players. He recalled that on his 75th birthday party, 45 of his former players showed up; and when he turned 80, his perennial 1960s victim
Wilt Chamberlain Wilton Norman Chamberlain (; August 21, 1936 – October 12, 1999) was an American professional basketball player who played as a center. Standing at tall, he played in the National Basketball Association (NBA) for 14 years and is widely reg ...
showed up, a gesture which Auerbach dearly appreciated. In an interview with
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
, Auerbach stated that his all-star fantasy team would consist of Bill Russell—who in the former's opinion was the ultimate player to start a franchise with—as well as Bob Pettit,
Elgin Baylor Elgin Gay Baylor ( ; September 16, 1934 – March 22, 2021) was an American professional basketball player, coach, and executive. He played 14 seasons as a forward in the National Basketball Association (NBA) for the Minneapolis/Los Angeles Lak ...
,
Oscar Robertson Oscar Palmer Robertson (born November 24, 1938), nicknamed "the Big O", is an American former professional basketball player who played for the Cincinnati Royals and Milwaukee Bucks in the National Basketball Association (NBA). Robertson playe ...
and
Jerry West Jerome Alan West (born May 28, 1938) is an American basketball executive and former player. He played professionally for the Los Angeles Lakers of the National Basketball Association (NBA). His nicknames included "Mr. Clutch", for his ability ...
, with
John Havlicek John Joseph Havlicek ( ; April 8, 1940 – April 25, 2019) was an American professional basketball player who spent his entire career with the Boston Celtics, winning eight NBA championships, four of them coming in his first four seasons with ...
as the
sixth man The sixth man in basketball is a player who is not a starter but comes off the bench much more often than other reserves, often being the first player to be substituted in. The sixth man often plays minutes equal to or exceeding some of the sta ...
. Regarding greatest basketballers of all time, Auerbach's candidates were Russell,
Larry Bird Larry Joe Bird (born December 7, 1956) is an American former professional basketball player, coach, and executive in the National Basketball Association (NBA). Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded a ...
, Magic Johnson,
Kareem Abdul-Jabbar Kareem (alternatively spelled Karim or Kerim) ( ar, کریم) is a common given name and surname of Arabic origin that means "generous", "noble", "honorable". It is also one of the Names of God in Islam in the Quran. Given name Karim * Karim A ...
, Michael Jordan."


Death

Auerbach died of a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which ma ...
on October 28, 2006, at the age of 89. NBA commissioner
David Stern David Joel Stern (September 22, 1942 – January 1, 2020) was an American lawyer and business executive who was the commissioner of the National Basketball Association (NBA) from 1984 to 2014. Stern oversaw NBA basketball's growth into one of t ...
said, "the void caused by his death will never be filled" and players
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
, K.C. Jones,
John Havlicek John Joseph Havlicek ( ; April 8, 1940 – April 25, 2019) was an American professional basketball player who spent his entire career with the Boston Celtics, winning eight NBA championships, four of them coming in his first four seasons with ...
and
Larry Bird Larry Joe Bird (born December 7, 1956) is an American former professional basketball player, coach, and executive in the National Basketball Association (NBA). Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded a ...
, as well as contemporaries like
Jerry West Jerome Alan West (born May 28, 1938) is an American basketball executive and former player. He played professionally for the Los Angeles Lakers of the National Basketball Association (NBA). His nicknames included "Mr. Clutch", for his ability ...
,
Pat Riley Patrick James Riley (born March 20, 1945) is an American professional basketball executive, former coach, and former player in the National Basketball Association (NBA). He has been the team president of the Miami Heat since 1995, and he also se ...
, and
Wayne Embry Wayne Richard Embry (born March 26, 1937) is a retired American basketball player and basketball executive. Embry's 11-year playing career as a center spanned from 1958 to 1969 playing for the Cincinnati Royals, Boston Celtics and Milwaukee Buck ...
universally hailed Auerbach as one of the greatest personalities in NBA history. Bird stated "Red shared our passion for the game, our commitment to excellence, and our desire to do whatever it takes to win." Auerbach was survived by his daughters, Nancy, Randy, Julie, and Julie’s children Peter, Hope, and Noelle. Auerbach was interred in Falls Church, Virginia at King David Memorial Gardens within National Memorial Park on October 31, 2006. Attendees included basketball dignitaries Bill Russell, Kevin McHale,
Danny Ainge Daniel Ray Ainge ( ; born March 17, 1959) is an American former professional basketball player, coach, and former professional baseball player who serves as an executive for the Utah Jazz of the National Basketball Association (NBA). A three-s ...
, and David Stern. During the
2006–07 NBA season The 2006–07 NBA season was the 61st season of the National Basketball Association. The San Antonio Spurs were crowned the champions after sweeping the Cleveland Cavaliers in the NBA Finals. Notable occurrences *The first NBA draft under the ne ...
,
NBA TV NBA TV is an American sports-oriented pay television network owned by the National Basketball Association (NBA) and operated by Warner Bros. Discovery through its sports unit. Dedicated to basketball, the network features exhibition, regula ...
and NBA.com aired
rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated. Variations In the United Kingdom, the word ...
s of Auerbach's four-minute instructional videos known as "Red on Roundball" previously aired during ''
NBA on CBS The ''NBA on CBS'' is the branding that is used for weekly broadcasts of National Basketball Association (NBA) games produced by CBS Sports, the sports division of the CBS television network in the United States. CBS aired NBA games from the 19 ...
'' halftime shows in the 1970s and 1980s, and as a testament to his importance in the Boston sports world, the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eigh ...
honored Auerbach at their April 20, 2007 game against the
New York Yankees The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of ...
by wearing green uniforms and by hanging replicated Celtics championship banners on the "
Green Monster The Green Monster is a popular nickname for the left field wall at Fenway Park, home to the Boston Red Sox of Major League Baseball. The wall is from home plate and is a popular target for right-handed hitters. Overview The wall was part ...
" at
Fenway Park Fenway Park is a baseball stadium located in Boston, Massachusetts, United States, near Kenmore Square. Since 1912, it has been the home of the Boston Red Sox, the city's American League baseball team, and since 1953, its only Major League Bas ...
. Boston won 7–6. Prior to Boston's season opener against the Wizards, his signature was officially placed on the parquet floor near center court, thereby naming the court as "Red Auerbach Parquet Floor." The ceremony was attended by his daughter Randy and some of the Celtics legends. The signature replaced the Red Auerbach memorial logo used during the 2007 season.


Writing

Auerbach was the author of seven books. His first, ''Basketball for the Player, the Fan and Coach'', has been translated into seven languages and is the best-selling basketball book in print. His second book, co-authored with Paul Sann, was ''Winning the Hard Way.'' He also wrote a pair of books with Joe Fitzgerald: ''Red Auerbach: An Autobiography'' and ''Red Auerbach On and Off the Court.'' In October 1991 ''M.B.A.: Management by Auerbach'' was co-authored with Ken Dooley. In 1994, ''Seeing Red'' was written with Dan Shaughnessy. In October 2004, his last book, ''Let Me Tell You a Story'', was co-authored with sports journalist
John Feinstein John Feinstein (born July 28, 1956) is an American sportswriter, author and sports commentator. Early life Feinstein was born to a Jewish family in New York City on July 28, 1956. His father was heavily involved in the arts having been the Ge ...
.


Legacy

Among Auerbach's accomplishments during his 20-year professional coaching career were eleven Eastern Division titles (including nine in a row from 1957–65), eleven appearances in the finals (including ten in a row from 1957–66), and nine NBA championships. With a total of sixteen NBA championship rings in a span of 29 years (1957–86) as the Celtics coach, general manager, and team president, Auerbach is the most successful team official in NBA history. He is credited with creating several generations of championship Boston Celtics teams, including the first Celtics dynasty with
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
, which won an NBA record eight titles in a row (1959–66). As Celtics general manager, he created championship-winning teams around Hall-of-Famers Dave Cowens and
John Havlicek John Joseph Havlicek ( ; April 8, 1940 – April 25, 2019) was an American professional basketball player who spent his entire career with the Boston Celtics, winning eight NBA championships, four of them coming in his first four seasons with ...
in the 1970s and
Larry Bird Larry Joe Bird (born December 7, 1956) is an American former professional basketball player, coach, and executive in the National Basketball Association (NBA). Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded a ...
in the 1980s. In addition to coaching, Auerbach was a highly effective mentor; several players coached by Auerbach would become successful coaches themselves.
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
won two titles as Auerbach's successor, Tom Heinsohn won a pair of championships as a Celtics coach in the 1970s, K.C. Jones led the Celtics to two further titles in the 1980s, and Bill Sharman coached the Los Angeles Lakers to their first title in 1972. In addition, prototypical
sixth man The sixth man in basketball is a player who is not a starter but comes off the bench much more often than other reserves, often being the first player to be substituted in. The sixth man often plays minutes equal to or exceeding some of the sta ...
Don Nelson had a highly successful coaching career and joined his mentor Auerbach as one of 10 Greatest Coaches in NBA history. Outside the NBA, former Auerbach pupil John Thompson became a highly successful college coach with the
Georgetown Hoyas The Georgetown Hoyas are the collegiate athletics teams that officially represent Georgetown University, located in Washington, D.C. Georgetown's athletics department fields 23 men's and women's varsity level teams and competes at the National ...
, leading the team to the 1984 NCAA championship and mentored Hall of Fame players
Patrick Ewing Patrick Aloysius Ewing (born August 5, 1962) is a Jamaican-American basketball coach and former professional player who is the head coach of the Georgetown University men's team. He played most of his career as the starting center for the N ...
, Dikembe Mutombo, Alonzo Mourning, and Allen Iverson. Throughout his coaching tenure in Boston, Auerbach served several other roles including, but not limited to, general manager, head of scouting, personnel director and travel agent. In the early offseasons, he would take the Celtics on barnstorming tours around New England, promoting the still fledgling NBA. At the end of every season, regardless of their on-court success, he approached owner Brown and ask, "Walter, are our last paychecks going to clear?" to which Brown would always positively respond, and they would. Despite Brown's own close association with the NHL's
Boston Bruins The Boston Bruins are a professional ice hockey team based in Boston. The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. The team has been in existence since 1924, making t ...
, whose owners also possessed the Boston Garden, the Celtics were fleeced on concessions and profits as tenants. During this era, when most team owners not only thought of, but also treated their players as cattle and/or slaves, athletes from all the four major professional sports leagues were fighting for their rights and economic fairness. As Auerbach represented management of the Celtics, team members frustrated with their salaries had only him to complain to, or about, in their role in the formation of the players' union. These interpersonal dynamics are construed as follows by journalist David Halberstam: Pertaining to the above, Walter Brown was not rich; also that as Auerbach was as tough at the negotiating table as he was on the practice court and in the locker room, it was always for the purpose of getting the most out of his players. In the summer of 1984, with much trepidation, Auerbach reluctantly signed former finals MVP
Cedric Maxwell Cedric Bryan Maxwell (born November 21, 1955) is an American retired professional basketball player now in radio broadcasting. Nicknamed "Cornbread", he played 11 seasons in the National Basketball Association (NBA), and played a key role in two ...
to a lucrative guaranteed contract to stay with the Celtics. Then, Auerbach's worst fears came true when Maxwell arrived that fall out of shape, and, suffering from various injuries, provided little contribution as the team lost a playoff for the first time ever to the Lakers in the 1985 Finals. Two subsequent facts are perhaps most relevant in evaluating Auerbach's legacy: First, he was able to trade Maxwell to San Diego in exchange for former MVP Bill Walton, who was a major contributor to the team winning its 16th title in 1986, the last of Auerbach's career. Second, Maxwell continues to be embraced as a beloved member of the Celtics family, including having his number retired alongside the team's legendary greats. In Auerbach's honor, the Celtics have retired a number-2 jersey with the name "AUERBACH", memorializing his role as the second most important Celtic ever, behind founder Walter Brown, in whose honor the number-1 "BROWN" jersey is retired. His story is documented in ''
The First Basket ''The First Basket'' is a 2008 documentary film on professional basketball's influence on Jewish culture. It is narrated by Peter Riegert. The film includes interviews and narratives provided by, and footage of, well known Jewish basketball person ...
'', the first and most comprehensive documentary on the history of Jews and Basketball. He is also featured as an interview subject for the film.


Coaching pioneer

From his early days, Auerbach was convinced that the
fast break Fast break is an offensive strategy in basketball and handball. In a fast break, a team attempts to move the ball up court and into scoring position as quickly as possible, so that the defense is outnumbered and does not have time to set up. The ...
, where a team used a quick outlet pass to fast guards who run downcourt and score before the opponent had re-established position, was a potent tactical weapon. This new strategy proved lethal for the opposition. Further, Auerbach moved emphasis away from individual accolades and instilled the teamwork element into his players. He also invented the concept of the role player and of the
sixth man The sixth man in basketball is a player who is not a starter but comes off the bench much more often than other reserves, often being the first player to be substituted in. The sixth man often plays minutes equal to or exceeding some of the sta ...
, stating: "Individual honors are nice, but no Celtic has ever gone out of his way to achieve them. We have never had the league's top scorer. In fact, we won seven league championships without placing even one among the league's top 10 scorers. Our pride was never rooted in statistics." While Auerbach was not known for his tactical bandwidth, famously restricting his teams to just seven plays, he was well known for his psychological warfare, often provoking opposing players and officials with unabashed
trash talk Trash talk is a form of insult usually found in sports events, although it is not exclusive to sports or similarly characterized events. It is often used to intimidate the opposition and/or make them less confident in their abilities as to win e ...
. For his fiery temper, he was ejected more often and received more fines than any other coach in NBA history. Age did nothing to diminish his fire; in 1983, after star Larry Bird was ejected from a preseason game against Philadelphia at the Garden along with the Sixers' role player Marc Iavaroni, Auerbach stormed onto the court and after taking the officials to task, screamed nose-to-nose with the 6'10" 260-pound
Moses Malone Moses Eugene Malone (March 23, 1955 – September 13, 2015) was an American professional basketball player who played in both the American Basketball Association (ABA) and the National Basketball Association (NBA) from 1974 through 1995. A cen ...
. Concerning his own team, Auerbach was softer. Earl Lloyd, the first black player to play in the NBA, said: "Red Auerbach convinced his players that he loved them ... so all they wanted to do was please him."


No color barrier

Auerbach was known for choosing players for talent and motivation, with disregard for skin colour or ethnicity. In 1950, he made NBA history by drafting the league's first
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
player Chuck Cooper. He constantly added new black players to his squad, including
Bill Russell William Felton Russell (February 12, 1934 – July 31, 2022) was an American professional basketball player who played as a center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. A five-time NBA Most Va ...
,
Satch Sanders Thomas Ernest "Satch" Sanders (born November 8, 1938) is an American former professional basketball player and coach. He played his entire professional career as a power forward for the Boston Celtics of the National Basketball Association (NBA). ...
, Sam Jones, K. C. Jones, and
Willie Naulls William Dean Naulls (October 7, 1934 – November 22, 2018) was an American professional basketball player for 10 years in the National Basketball Association (NBA). He was a four-time NBA All-Star with the New York Knicks and won three NBA ...
. In 1964, these five players became the first African-American starting five in the NBA. When Auerbach gave up coaching to become the Celtics general manager in 1966, he appointed Bill Russell as his successor. Russell became the first black NBA coach, and was the first black coach of a professional sports organisation since Fritz Pollard in 1925. As the Celtics general manager in the 1980s, Auerbach fielded an earnest, hardworking team that was derided as being "too white". While the 1980s Celtics were not predominantly white or black, the NBA at the time was predominately black. White players like
Larry Bird Larry Joe Bird (born December 7, 1956) is an American former professional basketball player, coach, and executive in the National Basketball Association (NBA). Nicknamed "the Hick from French Lick" and "Larry Legend", Bird is widely regarded a ...
, Kevin McHale,
Danny Ainge Daniel Ray Ainge ( ; born March 17, 1959) is an American former professional basketball player, coach, and former professional baseball player who serves as an executive for the Utah Jazz of the National Basketball Association (NBA). A three-s ...
, and
Bill Walton William Theodore Walton III (born November 5, 1952) is an American television sportscaster and former professional basketball player. He played college basketball for coach John Wooden and the UCLA Bruins, winning three consecutive national ...
played alongside Tiny Archibald, Dennis Johnson, Robert Parish, and
Cedric Maxwell Cedric Bryan Maxwell (born November 21, 1955) is an American retired professional basketball player now in radio broadcasting. Nicknamed "Cornbread", he played 11 seasons in the National Basketball Association (NBA), and played a key role in two ...
to bring three more championships in the 1980s under coaches
Bill Fitch William Charles Fitch (May 19, 1932 – February 2, 2022) was an American professional basketball coach in the National Basketball Association (NBA). He developed multiple teams into playoff contenders and won an NBA championship with the Bost ...
(white) and Jones (black).


Arnold "Red" Auerbach Award

To honour Auerbach, the Celtics created the Arnold "Red" Auerbach award in 2006. It is an award given annually to the current Celtic player or coach who "best exemplifies the spirit and meaning of a true Celtic."


NBA Coach of the Year Award

The NBA gives out an annual coach of the year award to honor the league's best coach as voted by a panel of sportswriters. The trophy is named the 'Red Auerbach trophy'The Jewish Coaches Association also presents an identically named "Red Auerbach Trophy," to the most outstanding Jewish-American basketball coach of the year. and has a figure of Auerbach sitting on a bench.


NBA coach statistics

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See also

*''
The First Basket ''The First Basket'' is a 2008 documentary film on professional basketball's influence on Jewish culture. It is narrated by Peter Riegert. The film includes interviews and narratives provided by, and footage of, well known Jewish basketball person ...
'' * List of select Jewish basketball players * List of NBA championship head coaches * Statue of Red Auerbach


References


Notes

* Obituary (January 19, 2007), '' Jewish Chronicle'', p. 45 *Halberstam, David. ''The Breaks of the Game.''
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
. 1981


External links

*
Info page from Boston Celtics official site
*

{{DEFAULTSORT:Auerbach, Red 1917 births 2006 deaths American men's basketball coaches American men's basketball players American people of Russian-Jewish descent Basketball coaches from New York (state) Basketball players from New York City Boston Celtics executives Boston Celtics head coaches Eastern District High School alumni Guards (basketball) George Washington Colonials men's basketball players High school basketball coaches in Washington, D.C. International Jewish Sports Hall of Fame inductees Jewish American sportspeople Jewish men's basketball players Junior college men's basketball players in the United States Naismith Memorial Basketball Hall of Fame inductees National Basketball Association broadcasters National Basketball Association championship-winning head coaches National Basketball Association general managers National Basketball Association team presidents People from Williamsburg, Brooklyn Sportspeople from Brooklyn Tri-Cities Blackhawks head coaches Washington Capitols coaches United States Navy personnel of World War II