A rate card, also known as a rate sheet, is a structured table or list that sets out the different list prices that apply to a range of services provided to enable the buyer to compare the options available. It is typically the standard published rates and therefore the maximum price a buyer will be expected to pay. Rate cards are commonly used in the

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

and

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

industry, detailing the various

advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

placement options offered by a

media outlet Mass media include the diverse arrays of media (communication), media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digi ...

. They are also used for other industries such as property and vehicle repairs, hair and make up in the fashion industry or third party logistics companies, as well as

professional services Professional services are occupations in the service sector requiring special training in liberal arts and pure sciences education or professional development education. Some professional services, such as architects, accountants, engineers, d ...

such as legal services. The published prices on a rate card are typically the most someone can expect to spend, similar to the rack rate at a hotel. Some buyers will negotiate a reduced rate by leveraging their

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

or scale or the seller may have targets to hit or reduce their rates to conclude a deal for a variety of reasons. Rate cards may also provide additional details, such as any deadlines,

demographics Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examin ...

, policies, additional fees, or artwork requirements.

References

{{reflist Advertising Pricing

See also

References