Rare is an American news and opinion website based in
Washington, D.C.
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Rare was launched as a startup in 2013 by a team of journalists, marketers and business executives at Atlanta-based
Cox Media Group
CMG Media Corporation ( doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...
. Rare's slogan is, “America's News Feed", describing itself as a "news, political, and lifestyle social content hub".
The publication's first editor in chief was Brett M. Decker, formerly an editorial page writer for ''The Wall Street Journal'' and editorial page editor of ''The Washington Times''. Will Alford, one of the site's original founders and a former newsroom director at ''
The Atlanta Journal-Constitution
''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
,'' became acting editor after Decker left. Betsi Fores, formerly of ''
The Daily Caller
''The Daily Caller'' is a right-wing news and opinion website based in Washington, D.C. It was founded by now-Fox News host Tucker Carlson and political pundit Neil Patel in 2010. Launched as a "conservative answer to ''The Huffington Post'' ...
'', became Rare's managing editor, and
Jack Hunter, former aide to
U.S. Senator Rand Paul, became the politics editor after resigning from his Senate job.
History
Rare launched at a
Newseum
The Newseum was an American museum dedicated to news and journalism that promoted free expression and the First Amendment to the United States Constitution, while tracing the evolution of communication.
The purpose of the museum, funded by the ...
gala on April 15, 2013, and acquired 25 million page views within its first year. The website was aimed at a younger,
center-right audience, and early contributors brought in by Decker's team included
Jeb Bush
John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. Bush, who grew up in Houston, was the second son of former President George H. W. Bush ...
,
Ted Cruz
Rafael Edward "Ted" Cruz (; born December 22, 1970) is an American politician and attorney serving as the junior United States Senator from Texas since 2013. A member of the Republican Party, Cruz served as Solicitor General of Texas from ...
,
Rand Paul and
Grover Norquist
Grover Glenn Norquist (born October 19, 1956) is an American political activist and tax reduction advocate who is founder and president of Americans for Tax Reform, an organization that opposes all tax increases. A Republican, he is the primar ...
. Rare has been described as
libertarian-conservative and has been compared to the websites ''
Independent Journal Review
The ''Independent Journal Review'' (IJR) is a conservative American news and opinion website based in Alexandria, Virginia. The publication was founded in 2012 by Alex Skatell. Skatell serves as its CEO, with Camden Stuebe as President and Shus ...
'',
BuzzFeed, and ''
The Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
''.
Their original tagline, "Red is the Center" referred to an editorial position where conservative thinking was at the heart of American success. In 2014, their tagline became “America's News Feed”, reflecting more mainstream, high-traffic, popular content targeting a younger, socially engaged audience.
In March 2018, editors for the site said Cox had decided to cease publication. Following a mass layoff of over 50 staffers, the site and its affiliated web properties were purchased by Texas-based Wide Open Media Group.
The site ceased publishing in 2021. It was acquired by Nashville-based Savage Ventures and relaunched in April 2022.
References
{{reflist
External links
Savage Ventures Official WebsiteRare Brings Its Patriotic, Country Music-Loving Audience To Bat For Advertisers
American news websites
Libertarianism in the United States
American conservative websites
American political websites