Rand McNally
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Rand McNally is an American
technology Technology is the application of knowledge to reach practical goals in a specifiable and Reproducibility, reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in me ...
and publishing company that provides mapping, software and hardware for consumer electronics, commercial transportation and education markets. The company is headquartered in Chicago, with a distribution center in Richmond, Kentucky.


History


Early history

In 1856, William H. Rand opened a printing shop in Chicago and two years later hired a newly arrived Irish immigrant, Andrew McNally, to work in his shop. The shop did big business with the forerunner of the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...
'', and in 1859 Rand and McNally were hired to run the ''Tribune''s entire printing operation. In 1868, the two men, along with Rand's nephew George Amos Poole, established Rand McNally & Co. and bought the Tribune's printing business. The company initially focused on printing tickets and timetables for Chicago's booming railroad industry, and the following year supplemented that business by publishing complete railroad guides. In 1870, the company expanded into printing business directories and an illustrated newspaper, the ''People's Weekly''. According to company lore, during the Great Chicago Fire in 1871, Rand McNally quickly had two of the company's printing machines buried in a sandy beach of Lake Michigan, and the company was up and running again only a few days later. The first Rand McNally map, created using a new cost-saving wax engraving method, appeared in the December 1872 edition of its ''Railroad Guide''. Rand McNally became an incorporated business in 1873; with Rand as its president, McNally as vice president, and George Poole as treasurer. The ''Business Atlas'', containing maps and data pertinent to business planning, was first published in 1876. The atlas is still updated today, now titled the ''Commercial Atlas & Marketing Guide''. The Trade Book department was established in 1877, publishing such titles as ''The Locust Plague in the United States''. Rand McNally began publishing educational maps in 1880 with its first line of maps, globes, and geography textbooks, soon followed by a world atlas. The company began publishing general literature in 1884 with its first title, ''The Secret of Success'', and the Textbook department was established in 1894 with ''The Rand McNally Primary School Geography''. Also in 1894, the company opened an office in New York City headed by Caleb S. Hammond, who later started his own map company, C. S. Hammond & Co. Rand McNally published its first
road map A road map, route map, or street map is a map that primarily displays roads and transport links rather than natural geographical information. It is a type of navigational map that commonly includes political boundaries and labels, making it a ...
, the ''New Automobile Road Map of New York City & Vicinity'', in 1904. In 1910, the company acquired the line of ''Photo-Auto Guides'' from G.S. Chapin, which provided photographs of routes and intersections with directions. Andrew McNally II (son of Frederick McNally) personally took photos on his honeymoon for the Chicago-to-Milwaukee edition. The company continued to expand its book publishing business, with best-selling children's books such as ''The Real
Mother Goose The figure of Mother Goose is the imaginary author of a collection of French fairy tales and later of English nursery rhymes. As a character, she appeared in a song, the first stanza of which often functions now as a nursery rhyme. This, howeve ...
'' in 1916 and ''
Kon-Tiki The ''Kon-Tiki'' expedition was a 1947 journey by raft across the Pacific Ocean from South America to the Polynesian islands, led by Norwegian explorer and writer Thor Heyerdahl. The raft was named ''Kon-Tiki'' after the Inca god Viracocha, fo ...
'' in 1950. Rand McNally was the first major map publisher to embrace a system of numbered highways. One of its
cartographers Cartography (; from grc, χάρτης , "papyrus, sheet of paper, map"; and , "write") is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an i ...
, John Brink, invented a system that was first published in 1917 on a map of Peoria, Illinois. In addition to creating maps with numbered roads, Rand McNally also erected many of the actual roadside highway signs. This system was subsequently adopted by state and federal highway authorities. The oil industry quickly developed an interest in road maps, enticing Americans to explore and consume more gasoline. In 1920, Rand McNally began publishing road maps for the Gulf Oil Company, to be freely distributed at its service stations. By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The ''Rand McNally Auto Chum'', later to become the ubiquitous ''Rand McNally Road Atlas'', debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully digitized.


Later history

The ''Goode's School Atlas'', named for its first editor, Dr. J. Paul Goode, was published in 1923. It became a standard text for high school and college geography curricula. Later retitled ''Goode's World Atlas'', it is now in its 22nd edition. The first Rand McNally Travel Store was opened in New York City in 1937. In the 1990s it became a chain with 29 locations, but by 2005 all were closed as a cost-saving measure. Rand McNally moved its headquarters from Chicago to suburban Skokie, Illinois in 1952. The company opened its Versailles, Kentucky, book publishing plant in 1962 with and 23 employees. In 1994, the plant was the first to implement a new Kodak
computer-to-plate Computer-to-plate (CTP) is an imaging technology used in modern printing processes. In this technology, an image created in a Desktop Publishing (DTP) application is output directly to a printing plate. This compares with the older technology, co ...
printing system. When the plant was sold in 1997, it was over and employed 1,255 people. In 1961, because the company was not satisfied with the ability of existing
map A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes. Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Although ...
projections to create intuitive depictions of the entire world, it commissioned Dr. Arthur H. Robinson to develop what became known as the Robinson projection, which became very popular and was used extensively for constructing
map A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes. Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Although ...
s of the entire world. Rand McNally began creating maps digitally in 1982. In 1980, Rand McNally sold its educational publishing operations to Houghton Mifflin. In 1989, Rand McNally donated its extensive collection of maps to the Newberry Library. Now in possession of Gousha's archives as well, Rand McNally donated that map archive to the Newberry in late 2002. With a string of acquisitions and growth throughout the 1980s and 1990s, Rand McNally employed over 4,000 people in four business groups. The company had been majority-owned by the McNally family since 1899, but by 1997 the family had decided to divest its interest. In late September 2018, Rand McNally moved its headquarters back to Chicago, after more than 60 years in suburban Skokie, Illinois. West Bryn Mawr Avenue was chosen as the location for the site.


Ownership

Rand McNally has always been a privately held company, with stock held by very few parties and very thinly traded. When Rand retired in 1899, he sold his shares in the company to McNally and the other company officers. The McNally family was the majority owner for nearly 100 years, from 1899 until 1997, at which time the family decided to divest its majority stake. The company was sold piecemeal; in January 1997, the company announced it was selling its Book Services Group, which employed 1,700 people in Versailles, Kentucky and Taunton, Massachusetts, to
World Color Press World Color Press Inc. ("Worldcolor") (formerly Quebecor World) was a company which provided high-value and comprehensive print, digital, and related services to businesses worldwide. World Color and its subsidiaries printed various commercial pr ...
for $155 million. In February 1997, the DocuSystems Group, which printed airline tickets and luggage tags at its Nashville facility, was sold to Code Hennessy & Simmons, a Chicago-based private equity firm. In April 1997, the Media Services Group, which employed 350 people with offices in Nashville, Tennessee; Fremont, California; Shannon, Ireland; and the Asia-Pacific region, was sold to McQueen Ltd., a Scottish software company. The sole remaining group, publishing, represented the core mapmaking business of the company. In November 1997, the McNally family completed its divestiture by selling its majority ownership to
AEA Investors AEA Investors is an American middle market private equity firm. The firm focuses on leveraged buyout, growth capital, and mezzanine capital investments in manufacturing, service, distribution, specialty chemicals, consumer product, and busines ...
for a reported $500 million. Much of the purchase price was leveraged, meaning the company took on significant debt hedging on future earnings. AEA intended to capitalize on Rand McNally's brand recognition by bringing digital mapping to the masses and attracting public investors during the
dot-com boom The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...
. However, the company fell behind the technology curve of upstarts such as
MapQuest MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. MapQuest vies for market share with competitors such as Google Maps and Here. History MapQuest's ...
and fell further into debt. AEA's stake in the company was acquired by
Leonard Green & Partners Leonard Green & Partners ("LGP") is an American private equity investment firm founded in 1989 and based in Los Angeles. The firm specializes in private equity investments. LGP has invested in over 95 companies since its inception, including Petc ...
through a prepackaged
Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...
restructuring deal on January 15, 2003. In December 2007, Patriarch Partners, which had previously been a minority owner, bought shares owned by Leonard Green and other minority owners to become the sole owner of Rand McNally. In 2020, Teleo Capital purchased Rand McNally as sole owner.


Facilities

Rand McNally had been headquartered in Chicago since its inception. Its 1899 headquarters on West Adams Street was the world's first all-steel-framed skyscraper. By the 1950s, its Chicago area workforce had grown to over 1,000 employees and larger facilities were needed. In 1952, it opened a new building in suburban Skokie, bringing corporate offices, printing, and distribution operations under one roof. Over the ensuing decades, however, printing and distribution operations relocated, eventually resulting in the underutilization of the aging Skokie building. It was sold in February 2008 to
Ida Crown Jewish Academy Ida Crown Jewish Academy is a Modern Orthodox Jewish high school in Skokie, Illinois, under the auspicies of the Associated Talmud Torahs. Its current dean is Leonard Matanky. ICJA places emphasis on both Judaic and Secular studies and holds it ...
for $11 million, and the approximately 200 current employees relocated in January 2009 to an office building near Skokie's
Old Orchard Mall Westfield Old Orchard, formerly Old Orchard Shopping Center, is an upscale shopping mall in the Chicago metropolitan area. It is located in Skokie, Illinois. Anchor stores include Nordstrom and Macy's. History Westfield Old Orchard opened in Oct ...
. The Irvine, California, facilities from the acquisition of Thomas Bros. Maps in 1997 closed in 2010. Rand McNally sold its Canadian subsidiary, located in Markham, Ontario, on June 30, 2008 to the newly formed Canadian Cartographics Corporation.


Presidents and CEOs

William Rand founded his print shop in 1856 and Rand, McNally & Co. was formally established in 1868. The company was incorporated in 1873 with Rand as the first president and McNally vice-president. When Rand retired in 1899, Andrew McNally assumed the role of president until his death in 1904. Andrew's son, Frederick McNally, became president upon his father's death, just as the age of the automobile was beginning. When Frederick McNally died in 1907, his sister's husband, Harry Beach Clow, became president. Andrew McNally II took over in 1933. He and his heirs, Andrew McNally III and IV, successively served as president until 1993. #1873–1899: William Rand #1899–1904: Andrew McNally #1904–1907: Frederick McNally (Andrew's son) #1907–1933: Harry Beach Clow (Andrew's son-in-law) #1933–1948: Andrew McNally II (Andrew's grandson) #1948–1974: Andrew McNally III (Andrew's great-grandson) #1974–1993: Andrew McNally IV (Andrew's great-great-grandson) #1993–1997: John S. Bakalar (former Rand McNally CFO) #1997–1999: Henry J. Feinberg (former head of Rand McNally Publishing Group) #1999–2000: Richard J. Davis (former executive at RR Donnelley and GeoSystems, forerunners of
MapQuest MapQuest (stylized as mapquest) is an American free online web mapping service. It was launched in 1996 as the first commercial web mapping service. MapQuest vies for market share with competitors such as Google Maps and Here. History MapQuest's ...
) #2000–2001: Norman E. Wells, Jr. (former Rand McNally COO) #2001–2003: Michael Hehir (former head of
McGraw-Hill McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education. The company also publishes refere ...
Ventures) #2003–2008: Robert S. Apatoff (former head of Allstate marketing) #2008–2009: Andrzej Wrobel ( Patriarch Partners IT Platform Managing Director) #2009–Nov 2013: Dave Muscatel #Dec 2013–Nov 2020: Stephen Fletcher #Nov 2020–Present: Joseph Roark, TELEO Capital Operating Partner, Chairman, Interim CEO through June 2021 #June 2021 – Present: Aaron Dannenbring


Acquisitions

Rand McNally has made many acquisitions over the years to consolidate the crowded map publishing industry or to extend its capabilities in new markets. *1980 – Transportation Data Management (TDM) – Makers of transportation mileage and routing software that continues to be used for Rand's commercial trucking products. *1984 – Denoyer-Geppert – Assets of the school map and globe publisher were assimilated into Rand's education product line. *1988 – Champion Map – Rand continued to use its facilities in Daytona Beach, Florida, until 2001. All Champion Map products had disappeared, but in 2007 Rand began using the brand on street maps for selected small markets. *1992 – Nicholstone Holdings – Subsidiary companies (Nicholstone Software Services, Nicholstone Looseleaf, and Nicholstone Bindery) were folded into Rand's Book Services Group, extending its printing and binding businesses and adding capabilities for manufacturing, packaging, and distributing computer software and documentation. *1993 – Allmaps Canada – Became a wholly owned subsidiary company, Rand McNally Canada, and was subsequently sold to Canadian Cartographics Corporation in 2008. Under contract from Rand McNally, CCC will continue to create Canadian products under the Rand McNally name and distribute U.S. products to the Canadian market. *1996 – Gousha – One of Rand McNally's longtime rivals, its 82 employees unexpectedly found their
Comfort, Texas Comfort is an unincorporated community and census-designated place (CDP) in Kendall County, Texas, United States. As of the 2010 census it had a population of 2,363. Comfort was founded by German emigrants on the western end of the Texas-German ...
, building locked on the morning of April 18 with a note taped to the door stating that the company had been purchased by Rand McNally and all their jobs had been eliminated. Gousha's entire product line was discontinued. *1998 – Thomas Bros. Maps – The prominent
Southern California Southern California (commonly shortened to SoCal) is a geographic and cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most populous urban a ...
mapmaker best known for its ubiquitous
Thomas Guide ''Thomas Guide'' is a series of paperback, spiral-bound atlases featuring detailed street maps of various large metropolitan areas in the United States, including Boise, Las Vegas, Los Angeles, Oakland, Phoenix, Portland, Reno-Tahoe, Sacram ...
. Rand McNally continues to brand its street guide products as "The Thomas Guide" in western U.S. markets. *1999 – King of the Road – Regional map publisher and distributor based in the
Pacific Northwest The Pacific Northwest (sometimes Cascadia, or simply abbreviated as PNW) is a geographic region in western North America bounded by its coastal waters of the Pacific Ocean to the west and, loosely, by the Rocky Mountains to the east. Tho ...
, which had a previous partnership with Thomas Bros. King of the Road titles are no longer available. *2004 – Perly's – Maker of street maps for Toronto, Ontario and the surrounding areas; sold as part of Rand McNally Canada in 2008.


See also

* Ranally city rating system * Poole Bros.


Notes


References

*"Mapping A Life's Journey: The Legacy of Andrew McNally III" by Janice A. Petterchak, privately printed by Rand McNally, 1995. * Online digitized versions of Rand, McNally & Co's 1879
Business Atlas
' and 1897

' a


External links

*
McNally Family Papers
at
the Newberry Library The Newberry Library is an independent research library, specializing in the humanities and located on Washington Square in Chicago, Illinois. It has been free and open to the public since 1887. Its collections encompass a variety of topics rela ...

Rand McNally and Co. Records
at Newberry Library
Rand McNally Map Updates
{{DEFAULTSORT:Rand Mcnally Map companies of the United States Map publishing companies Mass media companies of the United States Companies based in Skokie, Illinois Publishing companies established in 1856 1856 establishments in Illinois