Rajdeep 'Raj' Grewal is the Townsend Family

Distinguished Professor Distinguished Professor is an academic title given to some top tenured professors in a university, school, or department. Some distinguished professors may have endowed chairs. In the United States Often specific to one institution, titles such ...

of Marketing at Kenan-Flagler Business School,

University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...

. He is the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of Journal of Marketing Research. He is known for his work on

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

marketing strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...

and

business to business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separat ...

marketing.

Research

Grewal has used quantitative methods to theoretically and empirically study social networks and interactions, competitive strategy and the role of marketing within an organization. His work has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science,

Information Systems Research ''Information Systems Research'' is a quarterly peer-reviewed academic journal that covers research in the areas of information systems and information technology, including cognitive psychology, economics, computer science, operations research, ...

, Strategic Management Journal,

Decision Sciences Decision theory (or the theory of choice; not to be confused with choice theory) is a branch of applied probability theory concerned with the theory of making decisions based on assigning probabilities to various factors and assigning numerical ...

and

Management Science Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...

. In 2016, Grewal was given the AMA Marketing Strategy SIG's 2016 Mahajan Award for lifetime contributions to

Marketing Strategy Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...

research. Grewal and his coauthors of “The Chief Marketing Officer Matters!” were honored with the Sheth Foundation/Journal of Marketing Award in 2020

Books

* Lilien, Gary L., and Rajdeep Grewal, eds. Handbook on business to business marketing. Edward Elgar Publishing, 2012.

Selected publications

*Kang, Charles, Frank Germann, and Rajdeep Grewal. "Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance." Journal of Marketing 80, no. 2 (2016): 59-79. *Germann, Frank, Peter Ebbes, and Rajdeep Grewal.
The chief marketing officer matters!
" Journal of Marketing 79, no. 3 (2015): 1-22. *Ebbes, Peter, John C. Liechty, and Rajdeep Grewal. "Attribute-level heterogeneity." Management Science 61, no. 4 (2014): 885-897. *Grewal, Rajdeep, James A. Dearden, and Gary L. Lilien. "The university rankings game: Modeling the competition among universities for ranking." The American Statistician 62, no. 3 (2008): 232-237. *DeSarbo, Wayne S., and Rajdeep Grewal. "An alternative efficient representation of demand‐based competitive asymmetry." Strategic Management Journal 28, no. 7 (2007): 755-766. *DeSarbo, Wayne S., and Rajdeep Grewal. "Hybrid strategic groups." Strategic Management Journal 29, no. 3 (2008): 293-317. *Grewal, Rajdeep, Gary L. Lilien, and Girish Mallapragada. "Location, location, location: How network embeddedness affects project success in open source systems." Management Science 52, no. 7 (2006): 1043-1056. *DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101-129. *Ding, Min, Rajdeep Grewal, and John Liechty. "Incentive-aligned conjoint analysis." Journal of marketing research 42, no. 1 (2005): 67-82.Ding, M., Grewal, R., & Liechty, J. (2005). Incentive-Aligned Conjoint Analysis. Journal of Marketing Research, 42(1), 67–82. https://doi.org/10.1509/jmkr.42.1.67.56890 *Grewal, Rajdeep, Joseph A. Cote, and Hans Baumgartner. "Multicollinearity and measurement error in structural equation models: Implications for theory testing." Marketing Science 23, no. 4 (2004): 519-529. *Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes." Journal of Marketing Research 41, no. 1 (2004): 101-115. *Grewal, Rajdeep, and Ravi Dharwadkar. "The role of the institutional environment in marketing channels." Journal of Marketing 66, no. 3 (2002): 82-97. *Grewal, Rajdeep, and Patriya Tansuhaj. "Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility." Journal of marketing 65, no. 2 (2001): 67-80. *Grewal, Rajdeep, James M. Comer, and Raj Mehta. "An investigation into the antecedents of organizational participation in business-to-business electronic markets." Journal of Marketing 65, no. 3 (2001): 17-33.

External links

* http://www.kenan-flagler.unc.edu/en/faculty/directory/marketing/rajdeep-grewal * http://www.businessnewsdaily.com/3843-b2b-sales-lead-black-hole.html * http://news.psu.edu/story/294587/2013/11/08/research/brand-loyalty-not-always-benefit-study-finds * https://books.google.com/books?isbn=1781002444

References

{{DEFAULTSORT:Grewal, Rajdeep Living people Marketing people University of North Carolina at Chapel Hill faculty IIT Delhi alumni Indian Institute of Management Lucknow alumni Year of birth missing (living people) Journal of Marketing Research editors