Radisson Red (stylized as Radisson RED) is an international chain of full service
hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...
s operated by
Radisson Hotel Group
Radisson Hospitality, Inc. (trading as Radisson Hotel Group) is an American multi-national hospitality company. It started as a division of Carlson Companies, which owned Radisson Hotels, Country Inns & Suites and other brands. In 1994, Carlson s ...
. It operates hotels in the United States and internationally. Radisson Red is an upscale hotel with emphasis on modern design and technology. As of 2019, the brand has twenty three hotels either in operation or under development.
History
Radisson Red was launched by Carlson Rezidor in 2015 along with the brand Quorvus Collection, the first brands launched by the company since 1987. Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in
Brussels, Belgium
Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
on April 18, 2016.
The first Radisson Red in the United States opened in 2016 in
Minneapolis, Minnesota
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origi ...
with a second U.S. location in
Portland, Oregon
Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous ...
(
Radisson RED Portland Downtown; now operating as Hotel Vance, Portland, a Tribute Portfolio Hotel) in November 2018. It continued its expansion with a hotel in
Campinas, Brazil in August 2017,
Cape Town, South Africa
Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
in September 2017, and
Glasgow, United Kingdom
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popu ...
on April 30, 2018
As of 2019, the brand has twenty three hotels either in operation or under development.
Concept
Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors. It has its own branded restaurant, called OUIBAR, and is marketed more at
millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 20 ...
. The brand's emphasis is on modern design, technology, and quick food service.
See also
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Radisson Blu
Radisson Blu is an international chain of hotels operated by Radisson Hotels. With roots dating back to the 1960s, the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS. Its hotels are found in major cities, ...
References
External links
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{{Hotel chains
Hotels established in 2015
Hotel chains in the United States
Radisson Hotel Group brands