R. H. Donnelley
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Dex One Corporation was an American marketing company providing online, mobile and print search marketing via their DexKnows.com website, print
yellow pages #REDIRECT Yellow pages The yellow pages are any telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold. The directories were originally printed on yellow paper, as ...
directories Directory may refer to: * Directory (computing) In computing Computing is any goal-oriented activity requiring, benefiting from, or creating computing machinery. It includes the study and experimentation of algorithmic processes and developmen ...
and pay-per-click ad networks in the U.S. In April 2013 Dex One merged with SuperMedia, and the combined company (after further acquisitions) now does business as Thryv Inc..


History

Dex One Corporation was originally established as the R.H. Donnelley Company in 1886 by Reuben H. Donnelley, son of
RR Donnelley R.R. Donnelley is an American Fortune 500 integrated communications company that provides marketing and business communications, commercial printing, and related services. Its corporate headquarters are located in Chicago, Illinois, United States ...
founder Richard R. Donnelley. R.H. Donnelley primarily contracted with The Chicago Telephone Company to publish telephone directories for
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Chicago
telephone customers. In 1906, the company began contracting with
Bell System The Bell System was the system of companies, led by the Bell Telephone Company The Bell Telephone Company, a common law joint stock company, was organized in Boston, Massachusetts on July 9, 1877, by Alexander Graham Bell's father-in-law Ga ...
firms such as
New York Telephone The New York Telephone Company (NYTel) was organized in 1896, taking over the New York City New York, often called New York City to distinguish it from New York State New York is a state State may refer to: Arts, entertainment, and ...
,
Wisconsin Telephone Wisconsin Bell, Inc. (known as Wisconsin Telephone Co. before 1984) is the name of the Bell Operating Company serving Wisconsin. It is owned by AT&T through AT&T Teleholdings, originally known as Ameritech. Their headquarters is at 722 North Broa ...
, and Cincinnati Suburban Telephone Co. In 1917, The R.H. Donnelley Company was incorporated and moved to
New York City New York, often called New York City to distinguish it from New York State New York is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of ...

New York City
, retaining some offices in
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Chicago
. In 1929, Reuben Donnelley died; his company remained and continued to contract with the
Bell System The Bell System was the system of companies, led by the Bell Telephone Company The Bell Telephone Company, a common law joint stock company, was organized in Boston, Massachusetts on July 9, 1877, by Alexander Graham Bell's father-in-law Ga ...
to publish telephone directories nationally. In 1961, R. H. Donnelley became a wholly owned subsidiary of
Dun & Bradstreet The Dun & Bradstreet Corporation is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of Florida Flo ...
.


Partnerships

Following its merger with Dun & Bradstreet, the company began a series of partnerships with additional telephone companies to publish directories. Around this time, competition started with other phone companies to provide directories. From 1980 to 1985, R.H. Donnelley began a partnership with United Telephone (
Sprint Sprint may refer to: Aerospace *Spring WS202 Sprint The Spring WS202 Sprint was a Canadian homebuilt aircraft that was designed and produced by William J. Spring of Burlington, Ontario, introduced in 1996. The aircraft was supplied in the fo ...
), called Uni-Don, to publish telephone directories to customers in central
Florida Florida is a U.S. state, state located in the Southeastern United States, Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia (U.S. state), Geor ...

Florida
. In 1986, it contracted with
NYNEX NYNEX Corporation was an American telephone company A telephone company, also known as a telco, telephone service provider, or telecommunications operator, is a kind of communications service provider (CSP), more precisely a telecommunication ...
to become its directory sales agent. The same year, R.H. Donnelley started publishing directories in
Delaware Delaware ( ) is a state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes i ...
,
New Jersey New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...
, and
Pennsylvania Pennsylvania ( , elsewhere ; pdc, Pennsilfaani), officially the Commonwealth of Pennsylvania, is a landlocked A landlocked country is a country that does not have territory connected to an ocean or whose coastlines lie on endorheic basi ...

Pennsylvania
in competition with
Bell Atlantic Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, Optical system, optical, or ...
, although a lot of these areas were later sold off to Yellow Book. In 1988, it formed Cen-Don with Centel (now part of
CenturyLink Lumen Technologies, Inc. (formerly CenturyLink) is an American telecommunications company A telephone company, also known as a telco, telephone service provider, or telecommunications operator, is a kind of communications service provider ...
) to publish telephone directories in
Florida Florida is a U.S. state, state located in the Southeastern United States, Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia (U.S. state), Geor ...

Florida
, Illinois, Iowa, Minnesota, Nevada, North Carolina, Ohio, and Virginia. Venture One was formed with Southwestern Bell Corporation, which published directories in competition with
Bell Atlantic Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, Optical system, optical, or ...
in Baltimore, MD and Washington, D.C. In 1990, DonTech was formed with Ameritech to publish telephone directories in Illinois and northwest Indiana.


Public offering

On July 1, 1998, Dun & Bradstreet split into two companies, one assuming the Dun & Bradstreet name, while the other adopting the R.H. Donnelley name. In 2002, R.H. Donnelley acquired Sprint Directory Publishing, the publishing unit of Sprint Nextel Corporation, Sprint Corp. In 2003, R.H. Donnelley Publishing & Advertising, Inc., which published directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation. In 2004, R.H. Donnelley acquired the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R.H. Donnelley gained a 50-year licensing agreement to use the SBC Yellow Pages name on all directories published for SBC Illinois customers. Following the AT&T merger, the directories were known as "AT&T Yellow Pages published by R.H. Donnelley". In 2006, R.H. Donnelley completed its acquisition of Dex Media (Dex One), Dex Media, which had been spun off from Qwest in 2002-2003. Following the acquisition, R.H. Donnelley became the third largest directory publisher in the United States. In January 2007, R.H. Donnelley bought Local Launch Search Marketing to add strength to its online marketing division for its yellow pages. In July 2007, R.H. Donnelley bought Business.com. On December 31, 2008, the New York Stock Exchange (NYSE) suspended trading of R.H. Donnelley because the company's market capitalization was less than $25 million for 30 consecutive trading days, which failed to meet the Exchange's listing standards. As a result of this suspension, R.H. Donnelley began trading its common stock over-the-counter (OTC) on the Pink Sheets LLC, Pink Sheets beginning on January 2, 2009, under the symbol "RHDC". In June 2009, R.H. Donnelley Corporation and its subsidiaries filed for bankruptcy. In February 2010, R.H. Donnelley Corporation emerged from bankruptcy as Dex One Corporation. On February 1, 2010, the New York Stock Exchange (NYSE) started trading 50 million Dex One Corporation shares under the "DEXO" ticker symbol.


Merger with SuperMedia

On August 21, 2012, Dex One and SuperMedia announced a stock for stock merger transaction. The merger closed on April 30, 2013. The new company is called Dex Media (not to be confused with the original Dex Media (Dex One), Dex Media). The merger reunites directory operations formerly part of Ameritech in Illinois, Verizon, and Qwest, all of which haven't been under common ownership since the Bell System divestiture in 1983.


See also

*Dex Media (Dex One), Dex Media - Company acquired in 2006 *
RR Donnelley R.R. Donnelley is an American Fortune 500 integrated communications company that provides marketing and business communications, commercial printing, and related services. Its corporate headquarters are located in Chicago, Illinois, United States ...
- otherwise unrelated company founded by the father of Reuben H. Donnelley


References


External links

* {{DEFAULTSORT:Dex One Companies based in Cary, North Carolina Companies listed on the New York Stock Exchange Publishing companies established in 2010 Telephone directory publishing companies of the United States