Punning
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A pun, also known as paronomasia, is a form of
word play Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, pho ...
that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of
homophonic In music, homophony (;, Greek: ὁμόφωνος, ''homóphōnos'', from ὁμός, ''homós'', "same" and φωνή, ''phōnē'', "sound, tone") is a texture in which a primary part is supported by one or more additional strands that flesh ...
,
homograph A homograph (from the el, ὁμός, ''homós'', "same" and γράφω, ''gráphō'', "write") is a word that shares the same written form as another word but has a different meaning. However, some dictionaries insist that the words must also ...
ic, metonymic, or
figurative language Literal and figurative language is a distinction within some fields of language analysis, in particular stylistics, rhetoric, and semantics. *Literal language uses words exactly according to their conventionally accepted meanings or denotatio ...
. A pun differs from a
malapropism A malapropism (also called a malaprop, acyrologia, or Dogberryism) is the mistaken use of an incorrect word in place of a word with a similar sound, resulting in a nonsensical, sometimes humorous utterance. An example is the statement attributed to ...
in that a malapropism is an incorrect variation on a correct expression, while a pun involves expressions with multiple (correct or fairly reasonable) interpretations. Puns may be regarded as in-jokes or idiomatic constructions, especially as their usage and meaning are usually specific to a particular language or its culture. Puns have a long history in human writing. For example, the Roman playwright
Plautus Titus Maccius Plautus (; c. 254 – 184 BC), commonly known as Plautus, was a Roman playwright of the Old Latin period. His comedies are the earliest Latin literary works to have survived in their entirety. He wrote Palliata comoedia, the ...
was famous for his puns and word games.


Types of puns


Homophonic

A homophonic pun is one that uses word pairs which sound alike (
homophones A homophone () is a word that is pronounced the same (to varying extent) as another word but differs in meaning. A ''homophone'' may also differ in spelling. The two words may be spelled the same, for example ''rose'' (flower) and ''rose'' (pa ...
) but are not synonymous. Walter Redfern summarized this type with his statement, "To pun is to treat homonyms as synonyms." For example, in
George Carlin George Denis Patrick Carlin (May 12, 1937 – June 22, 2008) was an American comedian, actor, author, and social critic. Regarded as one of the most important and influential stand-up comedians of all time, he was dubbed "the dean of countercu ...
's phrase "atheism is a non-prophet institution", the word ''
prophet In religion, a prophet or prophetess is an individual who is regarded as being in contact with a divine being and is said to speak on behalf of that being, serving as an intermediary with humanity by delivering messages or teachings from the s ...
'' is put in place of its homophone '' profit'', altering the common phrase " non-profit institution". Similarly, the joke "Question: Why do we still have troops in Germany? Answer: To keep the
Russians , native_name_lang = ru , image = , caption = , population = , popplace = 118 million Russians in the Russian Federation (2002 '' Winkler Prins'' estimate) , region1 = , pop1 ...
in
Czech Czech may refer to: * Anything from or related to the Czech Republic, a country in Europe ** Czech language ** Czechs, the people of the area ** Czech culture ** Czech cuisine * One of three mythical brothers, Lech, Czech, and Rus' Places * Czech, ...
" relies on the aural ambiguity of the homophones ''
check Check or cheque, may refer to: Places * Check, Virginia Arts, entertainment, and media * ''Check'' (film), a 2021 Indian Telugu-language film * ''The Checks'' (episode), a 1996 TV episode of ''Seinfeld'' Games and sports * Check (chess), a thr ...
'' and ''
Czech Czech may refer to: * Anything from or related to the Czech Republic, a country in Europe ** Czech language ** Czechs, the people of the area ** Czech culture ** Czech cuisine * One of three mythical brothers, Lech, Czech, and Rus' Places * Czech, ...
''. Often, puns are not strictly homophonic, but play on words of similar, not identical, sound as in the example from the ''
Pinky and the Brain ''Pinky and the Brain'' is an American animated television series that was created by Tom Ruegger that premiered on Kids' WB on September 9, 1995. It was the first animated television series to be presented in Dolby Surround and the fourth col ...
'' cartoon film series: "I think so, Brain, but if we give peas a chance, won't the lima beans feel left out?" which plays with the similar—but not identical—sound of ''peas'' and ''peace'' in the anti-war slogan "
Give Peace a Chance "Give Peace a Chance" is an anti-war song written by John Lennon (originally credited to Lennon–McCartney), and recorded with the participation of a small group of friends in a performance with Yoko Ono in a hotel room in Montreal, Quebec, C ...
".


Homographic

A ''homographic'' pun exploits words which are spelled the same (
homograph A homograph (from the el, ὁμός, ''homós'', "same" and γράφω, ''gráphō'', "write") is a word that shares the same written form as another word but has a different meaning. However, some dictionaries insist that the words must also ...
s) but possess different meanings and sounds. Because of their origin, they rely on sight more than hearing, contrary to homophonic puns. They are also known as ''heteronymic puns''. Examples in which the punned words typically exist in two different parts of speech often rely on unusual sentence construction, as in the anecdote: "When asked to explain his large number of children, the pig answered simply: 'The wild oats of my sow gave us many piglets.'" An example that combines homophonic and homographic punning is
Douglas Adams Douglas Noel Adams (11 March 1952 – 11 May 2001) was an English author and screenwriter, best known for ''The Hitchhiker's Guide to the Galaxy''. Originally a 1978 The Hitchhiker's Guide to the Galaxy (radio series), BBC radio comedy, ''The H ...
's line "You can tune a guitar, but you can't
tuna A tuna is a saltwater fish that belongs to the tribe Thunnini, a subgrouping of the Scombridae ( mackerel) family. The Thunnini comprise 15 species across five genera, the sizes of which vary greatly, ranging from the bullet tuna (max len ...
fish. Unless of course, you play bass." The phrase uses the homophonic qualities of ''tune a'' and ''
tuna A tuna is a saltwater fish that belongs to the tribe Thunnini, a subgrouping of the Scombridae ( mackerel) family. The Thunnini comprise 15 species across five genera, the sizes of which vary greatly, ranging from the bullet tuna (max len ...
'', as well as the homographic pun on ''bass'', in which ambiguity is reached through the identical spellings of (a string instrument), and (a kind of fish). Homographic puns do not necessarily need to follow grammatical rules and often do not make sense when interpreted outside the context of the pun.


Homonymic

''Homonymic'' puns, another common type, arise from the exploitation of words which are both homographs and homophones. The statement "Being in
politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that stud ...
is just like playing
golf Golf is a club-and-ball sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standardized playing area, and coping ...
: you are trapped in one bad lie after another" puns on the two meanings of the word ''lie'' as "a deliberate untruth" and as "the position in which something rests". An adaptation of a joke repeated by Isaac Asimov gives us "Did you hear about the little moron who strained himself while running into the screen door?" playing on ''strained'' as "to give much effort" and "to filter". A homonymic pun may also be polysemic, in which the words must be homonymic and also possess related meanings, a condition that is often subjective. However, lexicographers define
polysemes Polysemy ( or ; ) is the capacity for a sign (e.g. a symbol, a morpheme, a word, or a phrase) to have multiple related meanings. For example, a word can have several word senses. Polysemy is distinct from ''monosemy'', where a word has a singl ...
as listed under a single dictionary lemma (a unique numbered meaning) while homonyms are treated in separate lemmata.


Compounded

A compound pun is a statement that contains two or more puns. In this case, the wordplay cannot go into effect by utilizing the separate words or phrases of the puns that make up the entire statement. For example, a complex statement by Richard Whately includes four puns: "Why can a man never starve in the Great Desert? Because he can eat the sand which is there. But what brought the sandwiches there? Why, Noah sent Ham, and his descendants mustered and bred." This pun uses ''sand which is there/sandwiches there'', ''
Ham Ham is pork from a leg cut that has been preserved by wet or dry curing, with or without smoking."Bacon: Bacon and Ham Curing" in ''Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 39. As a processed meat, the term "ham ...
/ham'', ''mustered/mustard'', and ''bred/bread''. Similarly, the phrase "piano is not my forte" links two meanings of the words ''forte'' and ''piano'', one for the dynamic markings in music and the second for the literal meaning of the sentence, as well as alluding to "pianoforte", the older name of the instrument. Compound puns may also combine two phrases that share a word. For example, "Where do
mathematician A mathematician is someone who uses an extensive knowledge of mathematics in their work, typically to solve mathematical problems. Mathematicians are concerned with numbers, data, quantity, structure, space, models, and change. History On ...
s go on weekends? To a Möbius strip club!" puns on the terms '' Möbius strip'' and '' strip club''.


Recursive

A recursive pun is one in which the second aspect of a pun relies on the understanding of an element in the first. For example, the statement " π is only half a pie." (π
radian The radian, denoted by the symbol rad, is the unit of angle in the International System of Units (SI) and is the standard unit of angular measure used in many areas of mathematics. The unit was formerly an SI supplementary unit (before tha ...
s is 180 degrees, or half a circle, and a pie is a complete circle). Another example is " Infinity is not in finity", which means infinity is not in
finite Finite is the opposite of infinite. It may refer to: * Finite number (disambiguation) * Finite set, a set whose cardinality (number of elements) is some natural number * Finite verb, a verb form that has a subject, usually being inflected or marke ...
range. Another example is "a
Freudian slip In psychoanalysis, a Freudian slip, also called parapraxis, is an error in speech, memory, or physical action that occurs due to the interference of an unconscious subdued wish or internal train of thought. Classical examples involve slips of ...
is when you say one thing but mean your mother." The recursive pun "Immanuel doesn't pun, he
Kant Immanuel Kant (, , ; 22 April 1724 – 12 February 1804) was a German philosopher and one of the central Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works in epistemology, metaphysics, ethics, and aest ...
", is attributed to Oscar Wilde.


Visual

Visual pun A visual pun is a pun involving an image or images (in addition to or instead of language), often based on a rebus. Visual puns in which the image is at odds with the inscription are common in cartoons such as ''Lost Consonants'' or ''The Far ...
s are sometimes used in logos, emblems, insignia, and other graphic symbols, in which one or more of the pun aspects is replaced by a picture. In European heraldry, this technique is called
canting arms Canting arms are heraldic bearings that represent the bearer's name (or, less often, some attribute or function) in a visual pun or rebus. French heralds used the term (), as they would sound out the name of the armiger. Many armorial all ...
. Visual and other puns and word games are also common in Dutch
gable stone Gable stones (Dutch ''gevelstenen'') are carved and often colourfully painted stone tablets, which are set into the walls of buildings, usually at about 4 metres from the ground. They serve both to identify and embellish the building. They are al ...
s as well as in some cartoons, such as '' Lost Consonants'' and '' The Far Side''. Another type of visual pun exists in languages which use non-phonetic writing. For example, in Chinese, a pun may be based on a similarity in shape of the written character, despite a complete lack of phonetic similarity in the words punned upon.
Mark Elvin John Mark Dutton Elvin (born 1938) is a professor emeritus of Chinese history at Australian National University, specializing in the late imperial period; he is also emeritus fellow of St Antony's College, Oxford. Early life Elvin, the only ch ...
describes how this "peculiarly Chinese form of visual punning involved comparing written characters to objects." Visual puns on the bearer's name are used extensively as forms of heraldic expression, they are called
canting arms Canting arms are heraldic bearings that represent the bearer's name (or, less often, some attribute or function) in a visual pun or rebus. French heralds used the term (), as they would sound out the name of the armiger. Many armorial all ...
. They have been used for centuries across Europe and have even been used recently by members of the British royal family, such as on the arms of Queen Elizabeth The Queen Mother and of
Princess Beatrice of York Princess Beatrice, Mrs Edoardo Mapelli Mozzi (Beatrice Elizabeth Mary; born 8 August 1988) is a member of the British royal family. She is the elder daughter of Prince Andrew, Duke of York, and Sarah, Duchess of York. She is a niece of Charle ...
. The arms of U.S. Presidents
Theodore Roosevelt Theodore Roosevelt Jr. ( ; October 27, 1858 – January 6, 1919), often referred to as Teddy or by his initials, T. R., was an American politician, statesman, soldier, conservationist, naturalist, historian, and writer who served as the 26t ...
and
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
are also
canting ' (IPA: , VOS Spelling: ''tjanting'', jv, ꦕꦤ꧀ꦛꦶꦁ, Tjanting) is a pen-like tool used to apply liquid hot wax ( jv, ) in the batik-making process in Indonesia, more precisely ''batik tulis'' (lit. "written batik"). Traditional '' ...
. In the context of non-phonetic texts, 4 Pics 1 Word, is an example of visual paronomasia where the players are supposed to identify the word in common from the set of four images.


Other

Richard J. Alexander notes two additional forms which puns may take: graphological (sometimes called visual) puns, such as concrete poetry; and morphological puns, such as
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordscomedy shows. They are often used in the
punch line A punch line (a. k. a. punch-line or punchline) concludes a joke; it is intended to make people laugh. It is the third and final part of the typical joke structure. It follows the introductory framing of the joke and the narrative which sets up ...
of a joke, where they typically give a humorous meaning to a rather perplexing story. These are also known as feghoots. The following example comes from the movie '' Master and Commander: The Far Side of the World'', though the punchline stems from far older
Vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
roots. The final line puns on the stock phrase " the lesser of two evils". After Aubrey offers his pun (to the enjoyment of many), Dr. Maturin shows a disdain for the craft with his reply, "One who would pun would pick-a-pocket." Not infrequently, puns are used in the titles of comedic
parodies A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...
. A parody of a popular song, movie, etc., may be given a title that hints at the title of the work being parodied, replacing some of the words with ones that sound or look similar. For example,
collegiate a cappella Collegiate a cappella (or college a cappella) ensembles are college-affiliated singing groups, primarily in the United States, and, increasingly, the United Kingdom and Ireland, that perform entirely without musical instruments. The groups are typ ...
groups are often named after musical puns to attract fans through attempts at humor. Such a title can immediately communicate both that what follows is a parody and also which work is about to be parodied, making any further "setup" (introductory explanation) unnecessary. 2014 saw the inaugural UK Pun Championships, at the
Leicester Comedy Festival The Leicester Comedy Festival is an annual comedy festival held in a number of venues across Leicester, England early in the year. History The festival started in 1994 with 40 events in 23 venues over 7 days throughout Leicestershire, attracting ...
, hosted by Lee Nelson. Walsh went on to take part in the O. Henry Pun-Off World Championships in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
. In 2015 the UK Pun Champion was Leo Kearse.


Books never written

Sometimes called "books never written" or "world's greatest books", these are jokes which consist of fictitious book titles with authors' names that contain a pun relating to the title. Perhaps the best-known example is: "''Tragedy on the Cliff'' by Eileen Dover", which according to one source was devised by humourist
Peter DeVries Peter De Vries (February 27, 1910 – September 28, 1993) was an American editor and novelist known for his satiric wit. He has been described by the philosopher Daniel Dennett as "probably the funniest writer on religion ever". Biography De Vr ...
. It is common for these puns to refer to taboo subject matter, such as "''What Boys Love'' by E. Norma Stitts".


Literature

Non-humorous puns were and are a standard poetic device in English literature. Puns and other forms of wordplay have been used by many famous writers, such as
Alexander Pope Alexander Pope (21 May 1688 O.S. – 30 May 1744) was an English poet, translator, and satirist of the Enlightenment era who is considered one of the most prominent English poets of the early 18th century. An exponent of Augustan literature, ...
,
James Joyce James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the modernist avant-garde movement and is regarded as one of the most influential and important writers of ...
,
Vladimir Nabokov Vladimir Vladimirovich Nabokov (russian: link=no, Владимир Владимирович Набоков ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian-American novelist, poet, translator, and entomologist. Bor ...
, Robert Bloch,
Lewis Carroll Charles Lutwidge Dodgson (; 27 January 1832 – 14 January 1898), better known by his pen name Lewis Carroll, was an English author, poet and mathematician. His most notable works are '' Alice's Adventures in Wonderland'' (1865) and its sequ ...
, John Donne, and
William Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
. In the poem ''A Hymn to God the Father'', John Donne, whose wife's name was Anne More, puns repeatedly: "Son/sun" in the second quoted line, and two compound puns on "Done/done" and "More/more". All three are homophonic, with the puns on "more" being both homographic and capitonymic. The ambiguities introduce several possible meanings into the verses. Alfred Hitchcock stated, "Puns are the highest form of literature."


Shakespeare

Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's natio ...
is estimated to have used over 3,000 puns in his plays. Even though many of the puns were bawdy,
Elizabethan literature Elizabethan literature refers to bodies of work produced during the reign of Queen Elizabeth I (1558–1603), and is one of the most splendid ages of English literature. In addition to drama and the theatre, it saw a flowering of poetry, with n ...
considered puns and wordplay to be a "sign of literary refinement" more so than humor. This is evidenced by the deployment of puns in serious or "seemingly inappropriate" scenes, like when a dying
Mercutio Mercutio ( , ) is a fictional character in William Shakespeare's 1597 tragedy, ''Romeo and Juliet''. He is a close friend to Romeo and a blood relative to Prince Escalus and Count Paris. As such, Mercutio is one of the named characters in the ...
quips "Ask for me tomorrow, and you shall find me a grave man" in '' Romeo and Juliet''. Shakespeare was also noted for his frequent play with less serious puns, the "quibbles" of the sort that made Samuel Johnson complain, "A quibble is to Shakespeare what luminous vapours are to the traveller! He follows it to all adventures; it is sure to lead him out of his way, sure to engulf him in the mire. It has some malignant power over his mind, and its fascinations are irresistible." Elsewhere, Johnson disparagingly referred to punning as the lowest form of humour.


Rhetoric

Puns can function as a rhetorical device, where the pun serves as a persuasive instrument for an author or speaker. Although puns are sometimes perceived as trite or silly, if used responsibly a pun "can be an effective communication tool in a variety of situations and forms". A major difficulty in using puns in this manner is that the meaning of a pun can be interpreted very differently according to the audience's background with the possibility of detracting from the intended message.


Design

Like other forms of wordplay, paronomasia is occasionally used for its attention-getting or
mnemonic A mnemonic ( ) device, or memory device, is any learning technique that aids information retention or retrieval (remembering) in the human memory for better understanding. Mnemonics make use of elaborative encoding, retrieval cues, and imag ...
qualities, making it common in titles and the names of places, characters, and organizations, and in advertising and slogans. upright=0.9, The Tiecoon Tie shop, in Penn Station NY, an example of a pun in a shop name Many restaurant and shop names use puns: Cane & Able mobility healthcare, Sam & Ella's Chicken Palace, Tiecoon tie shop, Planet of the Grapes wine and spirits, Curl Up and Dye hair salon, as do books such as '' Pies and Prejudice'',
webcomics Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be co ...
like ('' YU+ME: dream'') and feature films such as (''
Good Will Hunting ''Good Will Hunting'' is a 1997 American psychological drama film directed by Gus Van Sant, and written by Ben Affleck and Matt Damon. It stars Robin Williams, Damon, Affleck, Stellan Skarsgård and Minnie Driver. The film received positive r ...
''). The Japanese
anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
''
Speed Racer ''Speed Racer'', also known as , is a Japanese media franchise about Auto racing, automobile racing. ''Mach GoGoGo'' was originally serialized in print in Shueisha's 1966 ''Shōnen Book''. It was released in tankōbon book form by Sun W ...
's'' original Japanese title, ''Mach GoGoGo!'' refers to the English word itself, the Japanese word for five (the Mach Five's car number), and the name of the show's main character, Go Mifune. This is also an example of a multilingual pun, full understanding of which requires knowledge of more than one language on the part of the listener. Names of fictional characters also often carry puns, such as Satoshi's English name,
Ash Ketchum Ash Ketchum, known as in Japan, is a fictional character in the ''Pokémon'' franchise owned by Nintendo. He is the protagonist of the ''Pokémon'' anime and certain manga series as well as on various merchandise related to the franchise. I ...
and
Goku Son Goku is a fictional character and the main protagonist of the ''Dragon Ball'' manga series created by Akira Toriyama. He is based on Sun Wukong (known as Son Goku in Japan and Monkey King in the West), a main character of the classic Chin ...
("Kakarrot"), the protagonists of the anime series based on the video game series '' Pokémon'' and the manga series '' Dragon Ball'', respectively, both franchises which are known for including second meanings in the names of many of their characters. A recurring motif in the '' Austin Powers'' films repeatedly puns on names which suggest male genitalia. In the
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed be ...
'' Star Trek'', " B-4" is used as the name of one of four
androids An android is a humanoid robot or other artificial being often made from a flesh-like material. Historically, androids were completely within the domain of science fiction and frequently seen in film and television, but advances in robot techno ...
models constructed "before" the android
Data In the pursuit of knowledge, data (; ) is a collection of discrete Value_(semiotics), values that convey information, describing quantity, qualitative property, quality, fact, statistics, other basic units of meaning, or simply sequences of sy ...
, a main character. A librarian in another ''Star Trek'' episode was named "Mr. Atoz" (A to Z). The parallel sequel '' The Lion King 1½'' advertised with the phrase "You haven't seen the 1/2 of it!". Wyborowa Vodka employed the slogan "Enjoyed for centuries straight", while
Northern Telecom Northern may refer to the following: Geography * North, a point in direction * Northern Europe, the northern part or region of Europe * Northern Highland, a region of Wisconsin, United States * Northern Province, Sri Lanka * Northern Range, a r ...
used "Technology the world calls on." On 1 June 2015 the
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC that replaced the BBC Home Service in 1967. It broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history from the BBC' ...
''
You and Yours ''You and Yours'' is a British radio consumer affairs programme, broadcast on BBC Radio 4 and produced by BBC News. History ''You and Yours'' began broadcasting in October 1970, when its first presenter was Joan York. In the 1980s it briefly ra ...
'' included a feature on "Puntastic Shop Titles". Entries included a Chinese Takeaway in
Ayr Ayr (; sco, Ayr; gd, Inbhir Àir, "Mouth of the River Ayr") is a town situated on the southwest coast of Scotland. It is the administrative centre of the South Ayrshire Subdivisions of Scotland, council area and the historic Shires of Scotlan ...
town centre called " Ayr's Wok", a kebab shop in Ireland called " Abra Kebabra" and a tree-surgeon in Dudley called " Special Branch". The winning entry, selected by Lee Nelson, was a dry cleaner's in Fulham and Chelsea called "Starchy and Starchy", a pun on
Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...
.


In the media

Paronomasia has found a strong foothold in the media.
William Safire William Lewis Safire (; Safir; December 17, 1929 – September 27, 2009Safire, William (1986). ''Take My Word for It: More on Language.'' Times Books. . p. 185.) was an American author, columnist, journalist, and presidential speechwriter. He w ...
of the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' suggests that "the root of this pace-growing se of paronomasiais often a headline-writer's need for quick catchiness, and has resulted in a new tolerance for a long-despised form of humor." It can be argued that paronomasia is common in media headlines, to draw the reader's interest. The rhetoric is important because it connects people with the topic. A notable example is the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' headline "Headless Body in Topless Bar". Paronomasia is prevalent orally as well. Salvatore Attardo believes that puns are verbal humor. He talks about Pepicello and Weisberg's linguistic theory of humor and believes the only form of linguistic humor is limited to puns. This is because a pun is a play on the word itself. Attardo believes that only puns are able to maintain humor and this humor has significance. It is able to help soften a situation and make it less serious, it can help make something more memorable, and using a pun can make the speaker seem witty. Paronomasia is strong in print media and oral conversation so it can be assumed that paronomasia is strong in broadcast media as well. Examples of paronomasia in media are sound bites. They could be memorable because of the humor and rhetoric associated with paronomasia, thus making the significance of the
soundbite A sound bite or soundbite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. In the context of journalism, a sound bite is characterized by a short phrase or sentence ...
stronger.


Confusion and alternative uses

There exist subtle differences between paronomasia and other literary techniques, such as the
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
. While puns are often simple wordplay for comedic or rhetorical effect, a double entendre alludes to a second meaning which is not contained within the statement or phrase itself, often one which purposefully disguises the second meaning. As both exploit the use of intentional double meanings, puns can sometimes be double entendres, and vice versa. Puns also bear similarities with paraprosdokian, syllepsis, and eggcorns. In addition, homographic puns are sometimes compared to the stylistic device
antanaclasis In rhetoric, antanaclasis (; from the el, ἀντανάκλασις, ''antanáklasis'', meaning "reflection", from ἀντί ''anti'', "against", ἀνά ''ana'', "up" and κλάσις ''klásis'' "breaking") is the literary trope in which a sin ...
, and homophonic puns to polyptoton. Puns can be used as a type of
mnemonic A mnemonic ( ) device, or memory device, is any learning technique that aids information retention or retrieval (remembering) in the human memory for better understanding. Mnemonics make use of elaborative encoding, retrieval cues, and imag ...
device to enhance comprehension in an educational setting. Used discreetly, puns can effectively reinforce content and aid in the retention of material. Some linguists have encouraged the creation of
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
s to decrease the instances of confusion caused by puns.


History and global usage

Puns were found in ancient Egypt, where they were heavily used in the development of myths and interpretation of dreams. In China, Shen Dao (ca. 300 BC) used "shi", meaning "power", and "shi", meaning "position" to say that a king has power because of his position as king. In ancient
Mesopotamia Mesopotamia ''Mesopotamíā''; ar, بِلَاد ٱلرَّافِدَيْن or ; syc, ܐܪܡ ܢܗܪ̈ܝܢ, or , ) is a historical region of Western Asia situated within the Tigris–Euphrates river system, in the northern part of the ...
around 2500 BC, punning was used by scribes to represent words in
cuneiform Cuneiform is a logo-syllabic script that was used to write several languages of the Ancient Middle East. The script was in active use from the early Bronze Age until the beginning of the Common Era. It is named for the characteristic wedge-sh ...
. The
Tanakh The Hebrew Bible or Tanakh (;"Tanach"
'' Maya Maya may refer to: Civilizations * Maya peoples, of southern Mexico and northern Central America ** Maya civilization, the historical civilization of the Maya peoples ** Maya language, the languages of the Maya peoples * Maya (Ethiopia), a popul ...
are known for having used puns in their hieroglyphic writing, and for using them in their modern languages. In Japan, " graphomania" was one type of pun.Delmer M. Brown, John Whitney Hall
''The Cambridge History of Japan: Ancient Japan''
Cambridge University Press, 1993 – 650 pages page 463
In Tamil, "Sledai" is the word used to mean pun in which a word with two different meanings. This is also classified as a poetry style in ancient
Tamil literature Tamil literature has a rich and long literary tradition spanning more than two thousand years. The oldest extant works show signs of maturity indicating an even longer period of evolution. Contributors to the Tamil literature are mainly from T ...
. Similarly, in Telugu, "Slesha" is the equivalent word and is one of several poetry styles in
Telugu literature Telugu literature is the body of works written in the Telugu language. It consists of poems, short stories, novels, plays, and song lyrics, among others. There is some indication that Telugu literature dates at least to the middle of the first ...
.


See also

* Aesopian language * Albur *
Alliteration Alliteration is the conspicuous repetition of initial consonant sounds of nearby words in a phrase, often used as a literary device. A familiar example is "Peter Piper picked a peck of pickled peppers". Alliteration is used poetically in various ...
* Auto-antonym * Dad joke * Dajare *
Double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
*
False etymology A false etymology (fake etymology, popular etymology, etymythology, pseudo-etymology, or par(a)etymology) is a popular but false belief about the origin or derivation of a specific word. It is sometimes called a folk etymology, but this is also a ...
* Mondegreen *
Phono-semantic matching Phono-semantic matching (PSM) is the incorporation of a word into one language from another, often creating a neologism, where the word's non-native quality is hidden by replacing it with Phonetics, phonetically and semantically similar words o ...
*
Satiric misspelling A satiric misspelling is an intentional misspelling of a word, phrase or name for a rhetorical purpose. This can be achieved with intentional malapropism (e.g. replacing ''erection'' for ''election''), enallage (giving a sentence the wrong form ...
*
Spoonerism A spoonerism is an occurrence in speech in which corresponding consonants, vowels, or morphemes are switched (see metathesis) between two words in a phrase. These are named after the Oxford don and ordained minister William Archibald Spooner, w ...
* Tom Swifty


Notes


References

* * (access restricted) {{Authority control Ambiguity Etymology Humour Lexicology Satire Semantics Types of words Word play Words