ProScan is a consumer electronics manufacturer and has a trademark in continuous use since 1990. It is one brand of the French company

Technicolor SA Vantiva SA, formerly Technicolor SA, Thomson SARL, and Thomson Multimedia, is a French multinational corporation that provides creative services and technology products for the communication, media and entertainment industries. Vantiva's headq ...

(previously named Thomson SA) with products competing with higher-end electronics. The ProScan name is owned by Technicolor USA, Inc (previously named Thomson Consumer Electronics). The company created television and video products to compete with

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

's Trinitron XBR, Pioneer's

Elite In political and sociological theory, the elite (french: élite, from la, eligere, to select or to sort out) are a small group of powerful people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. ...

, and other electronics brand lines. Competition is focused mainly on price to size ratio. The tagline for ProScan is "So advanced, yet so simple." Once the premium sub-brand of RCA TVs, the ProScan name is owned by Technicolor, which controls RCA as well. The brand is currently licensed in North America by Curtis International, an Ontario, Canada, manufacturer and distributor of value-based consumer electronics products.

History

The ProScan brand superseded the

RCA Dimensia ''Dimensia'' was RCA's brand name for their high-end models of television systems and their components ( Tuner, VCR, CD Player, etc.) produced from 1984 to 1989, with variations continuing into the early 1990s, superseded by the ProScan model l ...

line in the early 1990s after the purchase of RCA by

General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable ene ...

and lasted into the early 2000s until it was dropped for the RCA Scenium brand. Thomson SA has never manufactured or distributed televisions in the United States labeled Thomson. In 2006,

Thomson Consumer Electronics Vantiva SA, formerly Technicolor SA, Thomson SARL, and Thomson Multimedia, is a French multinational corporation that provides creative services and technology products for the communication, media and entertainment industries. Vantiva's headq ...

licensed the Proscan name to ON corporation, although they retain ownership of the name and logotype. Electronics are under the brand used by Curtis International. Formally made by OnCorp, then ActiveON, ProScan was made by Curtis International from 2011 until 2019.

References

Consumer electronics brands Technicolor SA {{electronics-stub