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Prime Media Group Limited
Prime Media Group Limited
(formerly Prime Television
Prime Television
Limited) is an Australian-based media corporation, owner of regional television network Prime7
Prime7
in eastern Australia
Australia
and GWN7
GWN7
in regional Western Australia. Prime Media Group's primary source of revenue is television advertising revenue, driven by its metropolitan sales teams "Seven Affiliate Sales" servicing major national advertisers. Prime Media Group
Prime Media Group
head office and ASX registered office is located in Watson, Canberra. A secondary corporate office is located at Jones Bay Wharf, Pyrmont, Sydney
Sydney
(which is also the Seven Network's head office). Prime7
Prime7
have sales offices located in each regional sub-market. There are also national regional sales offices at the Seven Network's metropolitan offices/studios Sydney, Melbourne, Brisbane, Adelaide
Adelaide
and Perth. Prime7's national broadcast facility in Canberra, works with "Broadcast Centre Melbourne" (Seven's national broadcast facility) for programming play-out operations.

Contents

1 History

1.1 iPrime

2 Assets

2.1 Television 2.2 Other

3 References 4 External links

History[edit] Prime Television
Prime Television
Limited began life in 1970, when mineral explorer Altarama Minerals was incorporated and listed on the Australian Stock Exchange. Following its movement into the automotive industry, the business changed its name to Altarama Ltd in 1973. Paul Ramsay gained control of Altarama in 1985, subsequently renaming it once again to Ramcorp Ltd. As part of a diversification into television, advertising, and healthcare, Ramcorp appointed Allan Hoy as founding media CEO who spearheaded the purchase of regional television stations CBN-8 Orange, CWN-6 Dubbo, AMV-4 Albury, and RVN-2 Wagga Wagga
Wagga Wagga
in 1987. Soon after, the stations began to be known collectively as The Prime Network. In the lead-up to television aggregation, Ramcorp signed a 10-year programming affiliation agreement with the Seven Network
Seven Network
– the start of a close relationship between the two networks. In 1991 the business changed its name to Prime Television
Prime Television
Limited, reflecting its new nature as a television broadcaster in regional Victoria and New South Wales. Throughout the early 1990s, Ramcorp had incurred significant debts as a result of loans taken out throughout the 1980s in order to expand the company – Ramcorp's healthcare and media interests in Australia and the United States
United States
failed to turn a proft, resulting in falling share prices for the business. By 1993, Prime Television
Prime Television
made a $7.4 million profit following accumulated losses of $47 million between 1989 and 1991, as well as a further $200 million expanding Prime Television's audience reach to 17%, as part of aggregation.[4][5][6] Prime expanded into Western Australia
Australia
when it purchased the Golden West Network from current Seven Network
Seven Network
owner Kerry Stokes in 1996.[4] At the time, GWN was the monopoly commercial television network in the regional Western Australia
Australia
license area, however WIN Television, Prime's competitor in parts of New South Wales
New South Wales
and Victoria was granted a license by the Australian Broadcasting Authority a year later in 1997.[citation needed] In the same year, Prime Television
Prime Television
expanded internationally with the purchase of the Canal 9 television network in Argentina. Prime paid A$224 million for the network, later renamed Azul Televisión,[4] before selling half of its share to local media group Torneos y Competencias for an undisclosed amount.[7] Azul Televisión
Azul Televisión
performed below expectations, largely due to a global economic crisis, and the Argentine network did not make a profit.[8] Prime Television
Prime Television
pulled out of Argentina
Argentina
in 2000, selling their stake for A$108 million.[9] The network expanded further into New Zealand, with Prime Television New Zealand
New Zealand
on 30 August 1998. In 2002, Prime New Zealand
New Zealand
went into a joint venture with Australian company Publishing and Broadcasting Limited, owners of the Nine Network. Under the agreement, Prime Television was given access to Nine Network
Nine Network
programs, expertise and money. In return, PBL was given the option to acquire 50% of Prime Television New Zealand
New Zealand
in 2008.[10] As a result, Prime Television
Prime Television
New Zealand's ratings and profits increased significantly. Sky Television purchased Prime NZ for NZ$30 million in November 2005.[11] For the 2007 Australian federal election, Prime's online division iPrime launched Federalelection.com.au, produced from Prime Television's Canberra
Canberra
headquarters in partnership with Roy Morgan.[12] The Seven Network
Seven Network
purchased 14.9% of Prime Media Group
Prime Media Group
and rumours emerge of an increased stake. Recently, Lachlan Murdoch realised the potential and domainance of the Prime Media Group, taking up an 8% stake.[13] iPrime[edit] iPrime was an Australian internet portal produced by Prime Media Group Limited.[14] The portal was deployed across regions in which Prime7 and GWN7
GWN7
currently broadcast television transmissions, which include the Australian Capital Territory, regional New South Wales, regional Victoria and regional Western Australia.[15] Assets[edit] Television[edit]

Prime7 GWN7 Mildura Digital Television (50% share with WIN Corporation) West Digital Television
West Digital Television
(50% share with WIN Corporation)

Other[edit]

Becker Entertainment

References[edit]

^ "Current details for ABN: 97 000 764 867". Business.gov.au. Australian Government. 6 December 2007. Retrieved 2 July 2011.  ^ "National Names Index". Australian Securities and Investments Commission. Australian Government. Retrieved 2 July 2011.  ^ [1] ^ a b c Brooklyn Ross-Hulands. " Prime Television
Prime Television
1990s". AusTVHistory. Retrieved 2007-09-15.  ^ "Prime Returns from the Brink". Australian Financial Review. 25 August 1993. Archived from the original on 10 September 2007. Retrieved 2007-09-15.  ^ "Rehabilitated Ramsay on the Prowl". Australian Financial Review. 1 March 1994. Archived from the original on 10 September 2007. Retrieved 2007-09-15.  ^ Kidman, Matthew (1997-12-16). "Prime TV buys and sells in Argentina". Sydney
Sydney
Morning Herald. p. 27.  ^ " Argentina
Argentina
a Prime drag". Illawarra Mercury. 1998-11-19. p. 17.  ^ Schulze, Jane (2000-03-17). "Prime offloads Azul for $108m". Sydney Morning Herald. p. 27.  ^ "Packer to boost Prime Television". The Press. 2001-12-22. p. 17.  ^ Vaughan, Gareth (2005-11-19). "Sky Network looking to acquire Prime NZ". The Press. p. E.4.  ^ "Prime". Federalelection.com.au. Retrieved 2007-09-15.  ^ "Statement from Kerry Stokes Chairman
Chairman
of Seven Network
Seven Network
Limited" (PDF). Sevencorporate.com.au. Retrieved 2009-03-25.  ^ Pendlebury, Ty (25 September 2007). "iPrime: YouTube for regional Web users". CNET. Retrieved 2 March 2013.  ^ " Prime Television
Prime Television
creates hyper-local online media company, iPRIME". if.com.au. 24 September 2007. Retrieved 23 March 2013. 

External links[edit]

Prime Media Group

v t e

Prime Media Group

Television

Prime7

Northern NSW/Gold Coast Southern NSW/ACT Regional Victoria Mildura

GWN7

Western Australia

Multichannels

Prime7
Prime7
HD ishop TV

Joint-ventures

Mildura Digital Television West Digital Television

Defunct

4ME

Other

Assets

Becker Entertainment

See also

Prime7
Prime7
Ne

.