A press secretary or press officer is a senior advisor who provides advice on how to deal with the
news media
The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include news agencies, print media (newspapers, news magazines), broadcast news (radio and television), and ...
and, using
news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage.
Duties and functions
They often, but not always, act as the organization's senior
spokesperson
A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others.
Duties and function
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
. Many
government
A government is the system or group of people governing an organized community, generally a state.
In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government i ...
s also have deputy press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the
press releases and media advisories for review by the press secretary and
communications director. There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries also give declarations to the media when a particular event happens or an issue arises inside an organization. They are expected, therefore, to have in-depth knowledge about the institution or organization they represent, and to be able to explain and answer questions about the organization's policies, views upon a particular issue and its official standpoint on problematic questions.
See also
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Attaché
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Chief Cabinet Secretary
The is a member of the cabinet and is the leader and chief executive of the Cabinet Secretariat of Japan. The Chief Cabinet Secretary coordinates the policies of ministries and agencies in the executive branch, and also serves as the governmen ...
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Downing Street Press Secretary
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Press service
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Spin doctor
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Spokesperson
A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others.
Duties and function
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...
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White House Press Secretary
External links
Mass media occupations
Government occupations
Political occupations
Business occupations
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