Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in We ...

manufacturer headquartered in

Lakeville, Minnesota Lakeville is an exurb of Minneapolis-Saint Paul, and the largest city in Dakota County, Minnesota, United States. It is approximately south of both downtown Minneapolis and downtown St. Paul along Interstate Highway 35. Starting as a flourish ...

. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes,

Chips Ahoy! Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, ...

, Golden Crisp,

Grape-Nuts Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product ...

Honeycomb A honeycomb is a mass of hexagonal prismatic wax cells built by honey bees in their nests to contain their larvae and stores of honey and pollen. Beekeepers may remove the entire honeycomb to harvest honey. Honey bees consume about of honey ...

Oreo O's Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogivly & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real crem ...

, Pebbles, and Waffle Crisp, among others.

History

C. W. Post established his company in

Battle Creek, Michigan Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which enc ...

, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother

W. K. Kellogg William Keith Kellogg (April 7, 1860 – October 6, 1951), generally referred to as W.K. Kellogg, was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which produces a wide variety of popular br ...

, had developed a dry

corn flake Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his broth ...

cereal that was part of their patients’ diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage,

Postum Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of Jo ...

. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, was, "There's a Reason." Postum's main ingredients were naturally caffeine-free

wheat grain Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological ...

bran Bran, also known as miller's bran, is the hard outer layers of cereal grain. It consists of the combined aleurone and pericarp. Corn (maize) bran also includes the pedicel (tip cap). Along with germ, it is an integral part of whole grains, ...

, and

molasses Molasses () is a viscous substance resulting from refining sugarcane or sugar beets into sugar. Molasses varies in the amount of sugar, method of extraction and age of the plant. Sugarcane molasses is primarily used to sweeten and flavour foods ...

. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across the United States and Canada. In 1897, Post introduced his first dry cereal, a crunchy blend of wheat and

barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley p ...

, which he called Grape Nuts. His first corn-flake product was introduced as "

Elijah Elijah ( ; he, אֵלִיָּהוּ, ʾĒlīyyāhū, meaning "My El (deity), God is Yahweh/YHWH"; Greek form: Elias, ''Elías''; syr, ܐܸܠܝܼܵܐ, ''Elyāe''; Arabic language, Arabic: إلياس or إليا, ''Ilyās'' or ''Ilyā''. ) w ...

's Manna" in 1904. Owing to consumer resistance to the (inaccurate) biblical reference that was so great that even Great Britain flatly refused to register the name as a

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from ot ...

, it was renamed Post Toasties in 1907. C. W. Post was an astute businessman who believed that

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and aggressive

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

were the keys to a successful enterprise. Within 10 years of its incorporation, his Postum Cereal Company had more than $10 million in capital and was spending $400,000 a year on advertising, sums which were remarkable for the period. Although he vigorously opposed labor unions, his employees were the highest-paid in his industry and working conditions at the Post factory were exemplary. He even developed a

factory town A mill town, also known as factory town or mill village, is typically a settlement that developed around one or more mills or factories, usually cotton mills or factories producing textiles. Europe Italy * '' Crespi d'Adda'', UNESCO World H ...

in which he sold homes to his workers at favorable rates. Postum Cereal Company lost its founder in 1914. C.W. Post underwent an apparently successful

appendectomy An appendectomy, also termed appendicectomy, is a surgical operation in which the vermiform appendix (a portion of the intestine) is removed. Appendectomy is normally performed as an urgent or emergency procedure to treat complicated acute appe ...

at the

Mayo Clinic The Mayo Clinic () is a nonprofit American academic medical center focused on integrated health care, education, and research. It employs over 4,500 physicians and scientists, along with another 58,400 administrative and allied health staf ...

, but shortly after returning home to recuperate, he died of a

self-inflicted gunshot wound A suicide method is any means by which a person chooses to end their life. Suicide attempts do not always result in death, and a nonfatal suicide attempt can leave the person with serious physical injuries, long-term health problems, and brai ...

. Post had for years suffered from bouts of illness and depression. While his death was without warning, his company was not left rudderless. His daughter,

Marjorie Merriweather Post Marjorie Merriweather Post (March 15, 1887 – September 12, 1973) was an American businesswoman, socialite, and philanthropist. She was also the owner of General Foods Corporation. Post used much of her fortune to collect art, particularly I ...

, had been raised in the business and was familiar with virtually every aspect of its operations. She assumed control of the now $20-million Postum Company and managed its affairs for the next eight years. While she did not oversee major product innovations, she did have a good feel for business and for promoting talented managers. In addition, her second marriage, in 1920, was to Edward F. Hutton, the founder of a brokerage firm on Wall Street. Gross revenues in 1921 were $17.75 million. In 1922, Hutton took the newly incorporated Postum Cereal Company public by issuing 200,000 common shares. The 1920s was a period in which

common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Comm ...

was still considered highly speculative, and consequently the newly issued shares carried a

dividend A dividend is a distribution of profits by a corporation to its shareholders. When a corporation earns a profit or surplus, it is able to pay a portion of the profit as a dividend to shareholders. Any amount not distributed is taken to be re-i ...

at the rate of $5.00 per year. Revenues in 1922 were essentially the same as in 1921, but in 1923, they were $22.25 million and a

stock split A stock split or stock divide increases the number of shares in a company. For example, after a 2-for-1 split, each investor will own double the number of shares, and each share will be worth half as much. A stock split causes a decrease of mark ...

, in the form of a 100% stock dividend, increased the authorized shares to 400,000. These shares also earned a $3.00 annual cash dividend, representing a 20% increase over the presplit rate. In 1925, with revenues now at $27.4 million, the stock was split once again and the dividend was increased to $4.00 per new share.

Major acquisitions

Starting in 1925, under the leadership of financier (and at one point, son in-law to the founder), E. F. Hutton as chairman and Colby M. Chester as president, Postum Cereal made the first of a series of corporate acquisitions which would within a few years transform it into the dominant U.S. packaged grocery products manufacturer. It began late that year with the purchase of the

Jell-O Jell-O is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert ( genericized as jello) is the signature of the brand. "Jell-O" is ...

Company. Jell-O had been first produced in 1897 by Pearle Bixby Wait, a carpenter from the town of LeRoy in northern New York state. Mr. Wait's product was based upon a patent that had been issued to inventor and industrialist

Peter Cooper Peter Cooper (February 12, 1791April 4, 1883) was an American industrialist, inventor, philanthropist, and politician. He designed and built the first American steam locomotive, the '' Tom Thumb'', founded the Cooper Union for the Advancement of ...

in 1845, but which Cooper had never developed commercially. However, Wait was unsuccessful in marketing Jell-O, and in 1899, he sold the rights to it for $450 to a neighbor, Orator Francis Woodward, who had founded the Genesee Pure Food Company in 1897. Genesee became the Jell-O Company in 1923, the same year it began marketing D-Zerta, a sugar-free gelatin, and a powdered mixture for making ice cream in the kitchen. In 1926, Postum Cereal acquired Igleheart Brothers, Inc (established in 1856), the makers of Swans Down

cake flour Wheat flour is a powder made from the grinding of wheat used for human consumption. Wheat varieties are called "soft" or "weak" if gluten content is low, and are called "hard" or "strong" if they have high gluten content. Hard flour, or ''bre ...

, and followed this with the purchase of the Minute

Tapioca Tapioca (; ) is a starch extracted from the storage roots of the cassava plant (''Manihot esculenta,'' also known as manioc), a species native to the North and Northeast regions of Brazil, but whose use is now spread throughout South America ...

Company. "Tapioca Superlative" had been invented in 1894 by a Boston woman, Susan Stavers, who made it from tapioca flakes that she ran through her coffee grinder. Later that year, she sold the rights to John Whitman, of Orange, Massachusetts, who changed its name to "Minute Tapioca". In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as

Minute Rice Minute Rice is a brand of instant rice. The product was introduced in 1949 by General Foods, which merged with Kraft in 1990 and became Kraft General Foods, which became Kraft Foods The second incarnation of Kraft Foods is an American foo ...

, a brand of

parboiled rice Parboiled rice (also called converted rice and easy-cook rice) is rice that has been partially boiled in the husk. The three basic steps of parboiling are soaking, steaming and drying. These steps make the rice easier to process by hand, while ...

. As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million. The number of shares stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca. The dividend was increased to $4.70 a year. The acquisition spree continued in 1927 with the purchase of two similarly named confectionery companies, chocolate-maker Walter Baker (founded in 1765, making it the oldest component of the Postum constituent companies), and coconut-processor Franklin Baker, which had begun early in the 19th century as a flour broker, but whose confectionery products dated from 1895. This was followed by the purchase of Log Cabin Products, the maker of Log Cabin Syrup (first produced in 1887), and of Richard Hellmann, Inc (established in 1913), the producer of Blue Ribbon mayonnaise. And late in the year, Postum Cereal began selling its first coffee product, "

Sanka Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Heinz. History Decaffeinated coffee was developed in 1903 by a team ...

", by obtaining US marketing rights from Dr Ludwig Roselius of Bremen, Germany. Roselius had developed the

decaffeinated coffee Decaffeination is the removal of caffeine from coffee beans, cocoa, tea leaves, and other caffeine-containing materials. Decaffeinated drinks contain typically 1–2% of the original caffeine content, and sometimes as much as 20%. Decaffeinated ...

in 1906 and began selling it in the US in 1923. Three more acquisitions followed in 1928. The most important was that of the Cheek-Neel Coffee Company. Its product,

Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the M ...

, dating from 1892, was a well-known brand in what was still a fragmented US coffee market. Within a few years, however, it was to become the number one brand in America and would retain that position well into the 1980s. Also acquired during 1928 was the La France Manufacturing Company, a maker of starch and other laundry products (this being Postum's first venture into nonedibles), and the

Calumet Baking Powder Company The Calumet Baking Powder Company was an American food company established in 1889 in Chicago, Illinois, by salesman William Monroe Wright to manufacture baking powder.

, the leading maker of this kitchen essential. Financially, the year culminated on October 1 with the inclusion of Postum, Inc in the newly reformulated

Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity inde ...

of 30 common stocks. By year-end, revenues stood at $101 million and the dividend on the five million authorized shares was $5.00 per year, a 25-fold increase since 1922.

Purchase of General Foods and renaming

General Foods 1937 Specimen Stock Certificate

By far the most important acquisition of 1929 was of the frozen-food company owned by

Clarence Birdseye Clarence Birdseye (December 9, 1886 – October 7, 1956) was an American inventor, entrepreneur, and naturalist, considered the founder of the modern frozen food industry. He founded the frozen food company Birds Eye. Among his inventions during h ...

, called "General Foods Company". Birdseye (December 9, 1886 - October 7, 1956) was one of the most important entrepreneurs in the history of the food industry. Born in New York City, he became interested in the frozen preservation of food during the course of working as a fur trader in

Labrador , nickname = "The Big Land" , etymology = , subdivision_type = Country , subdivision_name = Canada , subdivision_type1 = Province , subdivision_name1 ...

between 1912 and 1916. By 1923, he had developed a commercially viable process for quick-freezing foods using a belt mechanism, which he patented. In 1924, with backing from three investors, he formed the General Seafoods Company, in

Gloucester, Massachusetts Gloucester () is a city in Essex County, Massachusetts, in the United States. It sits on Cape Ann and is a part of Massachusetts's North Shore. The population was 29,729 at the 2020 U.S. Census. An important center of the fishing industry and a ...

, to produce frozen haddock fillets packed in plain cardboard boxes. The founder's daughter,

, was first to become excited about the prospects for the frozen foods business. In 1926, she had put into port at Gloucester on her yacht, '' Hussar (IV)'', and was served a luncheon meal which, she learned to her amazement, had been frozen six months before. Despite her enthusiasm, it took Post three years to convince Postum's management to acquire the company. Postum paid $10.75 million for a 51% interest and its partner,

Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, Ho ...

, paid $12.5 million for the other 49%. Following this acquisition, Postum, Inc changed its name to General Foods Corporation. Goldman sold its share back to General Foods in 1932, apparently at a slight loss. Shortly after the acquisition, General Foods began test-marketing an expanded line of

frozen foods Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing food slows decompositi ...

, but the company quickly realized that a packaging process alone would not be sufficient to market frozen products in stores. To be sold, the packages had to be kept frozen while on display, so Birdseye engineers began development of a freezer cabinet designed specifically to hold frozen foods. The cabinet, which first appeared in 1934, required a great deal of space and electricity, which were not readily available in most grocery stores of the period. For those stores which could accommodate them, the payback was immediate. Housewives quickly realized that keeping packages of frozen food in the icebox could mean fresher meals and fewer trips to the market. The company published a cook book in 1932, the ''General Foods Cook Book'', dedicated "To the American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index. In 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012. In 2014, the company acquired Michael Foods. The following year, Post Foods purchased

MOM Brands MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with es ...

(formerly Malt-O-Meal Co.) creating the third largest breakfast cereal company in the US. At this point, Post Foods rebranded as

Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...

, and is headquartered in

Lakeville Lakeville may refer to: Canada *Wilmot Parish, New Brunswick#Lakeville, Lakeville, a local service district north of Woodstock, New Brunswick **Lakeville, Carleton County, New Brunswick, a community within the local service district *Lakeville, Wes ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...

. In July 2017, Post Holdings bought

Weetabix Limited Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran a ...

for £1.4 billion. In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the

Three Sisters Cereal MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with e ...

name. On December 8, 2020, Post Holdings announced that it was acquiring the

Peter Pan Peter Pan is a fictional character created by Scottish novelist and playwright J. M. Barrie. A free-spirited and mischievous young boy who can fly and never grows up, Peter Pan spends his never-ending childhood having adventures on the mythi ...

peanut butter brand from

Conagra Brands Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

. The transaction was completed on January 25, 2021. With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group calle
Animated Brands
with th
Peter Pan
brand being the founding member
Animated Brands
is managed under Post Consumer Brands. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of TreeHouse Foods. The TreeHouse Foods RTE cereal business was added to Post Consumer Brands' broad portfolio of private label cereal products.

Postum advertisements

, a

coffee substitute Coffee substitutes are non- coffee products, usually without caffeine, that are used to imitate coffee. Coffee substitutes can be used for medical, economic and religious reasons, or simply because coffee is not readily available. Roasted grain ...

made out of roasted grain, was created in 1895. It was popular through the early 20th century, particularly during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

when coffee was

rationed Rationing is the controlled distribution of scarce resources, goods, services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one's allowed portion of the resources being distributed on a particular ...

. Due to its decline in popularity, Post announced its discontinuation in 2007. It was later revived by Eliza's Quest Food in 2013. Rod and gun (1898) (14770187321).jpg Rod and gun (1898) (14770834104).jpg Rod and gun (1898) (14772805642).jpg Rod and gun (1898) (14761459986).jpg Lincoln centennial number (1909) (14778772172).jpg St. Nicholas (serial) (1873) (14783118982).jpg

Post Consumer Brands cereal brands – present cereals and products

*100% Bran – currently only available in Canada * Bran Flakes *Better Oats - 100 Calorie Maple & Brown Sugar *Better Oats - 100 Calorie Apples & Cinnamon *Better Oats - 100 Calorie Cinnamon Roll *Better Oats - Classic Maple & Brown Sugar *Better Oats - Classic Strawberries & Cream *Better Oats - Organic Maple and Brown Sugar *Better Oats - Organic Bare *Better Oats - Organic Old Fashioned Oats *Better Oats - Organic Steel Cut Oats *Better Oats - Organic Quick Oats *Better Oats - Steel Cut Maple & Brown Sugar *Better Oats - Steel Cut Maple & Brown Sugar with Protein *Better Oats - Steel Cut Original *Better Oats - Thick & Hearty Maple & Brown Sugar *Better Oats - Thick & Hearty Apples & Cinnamon *Better Oats - Thick & Hearty Blueberry Muffin *

* CoCo Wheats * Farina (food) Mills hot wheat cereal * Cocoa Pebbles *

Fruity Pebbles Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series ''The Flintstones'' as spokestoons. The product line includes Cocoa Pebbles and Fruit ...

* Marshmallow Fruity Pebbles * Fruity Pebbles Treats * Fruity Pebbles Crisps * Cocoa Pebbles Crisps * Golden Crisp *

*Grape-Nuts Flakes *Great Grains Banana Nut Crunch *Great Grains Blueberry Morning *Great Grains Cranberry Almond Crunch *Great Grains Crunchy Pecans *Great Grains Raisins, Dates & Pecans * Honey Bunches of Oats – Honey Roasted *Honey Bunches of Oats – with Almonds *Honey Bunches of Oats – with Real Strawberries *Honey Bunches of Oats – Vanilla *Honey Bunches of Oats – Pecan & Maple Brown Sugar *Honey Bunches of Oats – Frosted *Honey Bunches of Oats – Whole Grain Honey Crunch *Honey Bunches of Oats – Granola – Honey Roasted *Honey Bunches of Oats – Granola – French Vanilla *Honey Bunches of Oats – Granola – Maple Pecan *Honey Maid S'mores *

* Honeycomb Big Bites Original * Honeycomb Big Bites Chocolate *

Oh's Honey Ohs! (previously Oh's!, Ohs, or Honey Graham Ohs) is a breakfast cereal made by Post Cereals, but originally introduced by the Quaker Oats Company. The original Oh's! cereal was introduced in 1980 by the Quaker Oats Co. It originally came ...

*Malt-O-Meal - Maple & Brown Sugar Hot Wheat *Malt-O-Meal - Chocolate Hot Wheat *Malt-O-Meal - Original Hot Wheat *Malt-O-Meal - Apple Zings *Malt-O-Meal - Berry Colossal Crunch *Malt-O-Meal - Berry Colossal Crunch with Marshmallows *Malt-O-Meal - Chocolate Marshmallow Mateys *Malt-O-Meal - Chocolately Chip Cookie Bites *Malt-O-Meal - Churr-O's *Malt-O-Meal - Cinnamon Toasters *Malt-O-Meal - Coco Roos *Malt-O-Meal - Cocoa Dyno-Bites *Malt-O-Meal - Cocoa Dyno-Bites with Marshmallows *Malt-O-Meal - Cookies & Cream *Malt-O-Meal - Crispy Rice *Malt-O-Meal - Frosted Flakes *Malt-O-Meal - Frosted Mini Spooners *Malt-O-Meal - Fruity Blasts *Malt-O-Meal - Fruity Dyno-Bites *Malt-O-Meal - Fruity Dyno-Bites with Marshmallows *Malt-O-Meal - Golden Honey O's *Malt-O-Meal - Golden Puffs *Malt-O-Meal - Honey Buzzers *Malt-O-Meal - Honey Graham Toasters *Malt-O-Meal - Honey Nut Scooters *Malt-O-Meal - Marshmallow Mateys *Malt-O-Meal - Oat Blenders with Almonds *Malt-O-Meal - Oat Blenders with Honey *Malt-O-Meal - Peanut Butter Cups *Malt-O-Meal - Raisin Bran *Malt-O-Meal - S'mores *Malt-O-Meal - Strawberry Cream Mini Spooners *Malt-O-Meal - Tootie Fruities *Malt-O-Meal - Tootie Fruities with Marshmallows *Post Dunkin' cereal - Caramel Macchiato *Post Premiere Protein cereal - Mixed Berry Almond * Raisin Bran * Shredded Wheat (made by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

and

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company or ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...

and

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

) *Shredded Wheat – Original Spoon Size *Shredded Wheat – Original Big Biscuit *Shredded Wheat – Wheat'N Bran Spoon Size *

Shreddies Shreddies are a breakfast cereal first produced in Canada in 1939 by Nabisco. The ''Shreddies'' brand is held by Post Consumer Brands in Canada and elsewhere, and Nestlé in Ireland and the United Kingdom. Manufacture In Canada, production beg ...

– currently only available in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

, the United Kingdom, Ireland, and Germany (made by

and

in the

and

) * Waffle Crisp

Post Consumer Brands discontinued cereals

* 40% Bran Flakes *

Alpha-Bits Alpha-Bits, also known as Frosted Alpha-Bits, was a brand of breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing "Mar ...

* Beep Beep (with the Wile E. Coyote and the Road Runner as mascots) * BlueBerry Morning * Bran & Prune Flakes *Cinna-Crunch Pebbles (discontinued 2001) *Corn Crackos *Corn-Fetti (early 1950s), later known as Sugar Coated Corn Flakes (late 1950s), later known as Sugar Sparkled Corn Flakes (1960s) * Corn Flakes & Blueberries * Corn Flakes & Peaches * Corn Flakes & Strawberries * Count Off * Crispy Critters *Crispy Numbers (in

) * Cröonchy Stars * Cupcake Pebbles *

C.W. Post Charles William Post (October 26, 1854 – May 9, 1914) was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands. Early life Char ...

(granola cereal, discontinued 1994) * Dino Pebbles * Dino S'mores Pebbles * Fruity Pebbles Xtreme * Cinnamon Pebbles * Fortified Oat Flakes * Fruit & Bran (formerly Fruit & Fibre) *Fruit Wheats (Shredded Wheat variant, discontinued 1990) *Golden Oreo O's *Good MOREnings Cocoa Cinnamon (chocolate flavored rings) *Good MOREnings Berry Wheels (strawberry flavored rings) *Good MOREnings Strawberries 'n' Creme (strawberry-flavored corn flakes) *Good MOREnings Waffle Crunch (a variation of Waffle Crisp) *Grape-Nuts Fit *Grape Nut O's *Great Grains Digestive Blends – Berry Medley *Great Grains Digestive Blends – Vanilla *Great Grains Protein Blend – Cinnamon Hazelnut *Great Grains Protein Blend – Honey, Oats & Seeds *Heart of Oats *Honey Bunches of Oats – Just Bunches – Honey Roasted *Honey Bunches of Oats – Just Bunches – Cinnamon *Honey Bunches of Oats – with Real Peaches *Honey Bunches of Oats – Granola – Raspberry *Honey Bunches of Oats – Granola – Cinnamon *Honey Bunches of Oats – Granola – Protein Chocolate *Honey Bunches of Oats – Morning Energy – Chocolatey Almond Crunch *Honey Bunches of Oats – Morning Energy – Cinnamon Crunch *Honey Bunches of Oats – Fruit Blends – Banana Blueberry *Honey Bunches of Oats – Fruit Blends – Peach Raspberry *Honey Bunches of Oats – Greek – Honey Crunch *Honey Bunches of Oats – Greek – Mixed Berry *Honey Bunches of Oats – Tropical Blends – Mango Coconut *Honey Bunches of Oats – Raisin Medley *Honey Bunches of Oats – with Cinnamon Bunches *Honey Maid Honey Graham *

Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of ''The Incredible Hulk (comic book), The Incredible Hulk' ...

*Huskies * Marshmallow Alpha-Bits *Mini Cinnamon Churros - sweetened wheat breakfast cereal based on the

churro A churro (, ) is a type of fried dough from Spanish and Portuguese cuisine. They are also found in Latin American cuisine and in other areas that have received immigration from Spanish and Portuguese-speaking countries, especially in the So ...

. * Marshmallow Pebbles *Oat Flakes * Pink Panther Flakes * Poppin' Pebbles *Post Extra *Post Ghosties (with

Casper the Friendly Ghost Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. He is a pleasant, personable and translucent ghost, but often criticized by his three wicked uncles, the Ghostly Trio. The ...

as its mascot) *Post Size 8 *Post-Tens, an assortment of 10 single-serving boxes of seven different Post cereals in one package, designed to compete with

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toa ...

Variety Pack * Post Toasties *Post Top 3 *Puffed Corn Flakes *Raisin

*Reptar Crunch *Rice Krinkles (originally Sugar Krinkles, then Sugar Rice Krinkles, finally Frosted Rice Krinkles before discontinuation) *Selects Banana Nut Crunch *Selects Maple Pecan Crunch *

Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000 ...

Cereal – Apple *Sesame Street Cereal - Blueberry *Sesame Street Cereal - Strawberry *Shredded Wheat – Frosted Cinnamon Roll *Shredded Wheat – Frosted Mixed berry *Shredded Wheat – Frosted S'mores Bites *Shredded Wheat – Honey Nut Spoon Size *Shredded Wheat – Lightly Frosted Spoon Size *Shredded Wheat – Vanilla Almond Spoon Size *Smurfberry Crunch *Smurf Magic Berries *

Sour Patch Kids Sour Patch Kids (known as Very Bad Kids in France, and known as Maynards Sour Patch Kids in Canada and previously in the UK) are a brand of soft candy with a coating of invert sugar and sour sugar (a combination of citric acid, tartaric acid, ...

cereal *Strawberry Honeycomb *Super Orange Crisp *TEAM Flakes *

The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two fairy godparents named Cosmo and Wanda who grant him ...

*Trail Mix Crunch – Cranberry Vanilla (discontinued Fall 2010) *Trail Mix Crunch – Raisin and Almond

References

External links

* {{General Foods Post Holdings American companies established in 2015 Food and drink companies established in 2015 2015 establishments in Minnesota Former components of the Dow Jones Industrial Average Breakfast cereal companies