Popular Library was a New York

paperback A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, ...

book company established in 1942 by Leo Margulies and Ned Pines, who at the time were major

pulp magazine Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 to the late 1950s. The term "pulp" derives from the cheap wood pulp paper on which the magazines were printed. In contrast, magazine ...

and newspaper publishers. The company's logo of a pine tree was a tribute to Pines, and another Popular Library signature visual was a reduced black-and-white copy of the front cover on the title page. A native of Malden, Massachusetts, Pines became the president of Pines Publications in 1928 and continued to lead the company until 1961. He was the president of Popular Library from 1942 to 1966 and its chairman from 1966 to 1968. Retiring in 1971, he continued to work as a consultant.

History

Popular Library was founded in 1942 as a detective-story reprint paperback book company. Popular expanded to publish most genres. In February 1962, the company announced it was issuing a public offering of 127,500

common shares Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Co ...

at $8 a share, through Sutro Bros. & Company. Ned Pines was retaining 318,000 shares representing 68.3 percent of the 466,000 shares outstanding. Perfect Film and Chemical Corporation purchased Popular Library in 1968. The company, which also had the

Curtis Books The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home Jour ...

imprint, was sold in 1970 to Fawcett Publications. Popular won the Carey Thomas Award in 1976 for distinguished fiction in mass-market publishing under editorial director Patrick O'Connor. In 1977,

CBS Publications Hachette Filipacchi Media U.S., Inc. (HFM U.S.), originally known as CBS Publications, was a subsidiary of Hachette Filipacchi Médias (one of the world's largest magazine publishers), and was based in New York City. History It was formed i ...

purchased Popular Library and Fawcett Books. CBS then renewed the copyright of the Standard/Better/Nedor/Popular 1950s pulps library and the various Captain Marvel titles. In 1982, CBS Publications sold off Popular Library to

Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

. In April 1985, Warner Books relaunched Popular Library starting out with five other books plus the reprint of ''Question of Upbringing'' continuing each month with the follow volumes from ''

A Dance to the Music of Time ''A Dance to the Music of Time'' is a 12-volume ''roman-fleuve'' by English writer Anthony Powell, published between 1951 and 1975 to critical acclaim. The story is an often comic examination of movements and manners, power and passivity in Eng ...

'' series by

Anthony Powell Anthony Dymoke Powell ( ; 21 December 1905 – 28 March 2000) was an English novelist best known for his 12-volume work ''A Dance to the Music of Time'', published between 1951 and 1975. It is on the list of longest novels in English. Powell' ...

. In addition, two books would be issued per month from Popular's new imprint, Questar, for science fiction.

Writers and illustrators

Although Popular Library embraced all genres, it was notable for publishing a wide variety of mystery authors. The line-up of Popular Library novelists included

Mary Roberts Rinehart Mary Roberts Rinehart (August 12, 1876September 22, 1958) was an American writer, often called the American Agatha Christie.Keating, H.R.F., ''The Bedside Companion to Crime''. New York: Mysterious Press, 1989, p. 170. Rinehart published her fir ...

, John Dickson Carr,

P. D. James Phyllis Dorothy James, Baroness James of Holland Park, (3 August 1920 – 27 November 2014), known professionally as P. D. James, was an English novelist and life peer. Her rise to fame came with her series of detective novels featuring th ...

Harper Lee Nelle Harper Lee (April 28, 1926February 19, 2016) was an American novelist best known for her 1960 novel ''To Kill a Mockingbird''. It won the 1961 Pulitzer Prize and has become a classic of modern American literature. Lee has received numerou ...

, Helen Van Slyke,

Margaret Atwood Margaret Eleanor Atwood (born November 18, 1939) is a Canadian poet, novelist, literary critic, essayist, teacher, environmental activist, and inventor. Since 1961, she has published 18 books of poetry, 18 novels, 11 books of non-fiction, ...

Margaret Drabble Dame Margaret Drabble, Lady Holroyd, (born 5 June 1939) is an English biographer, novelist and short story writer. Drabble's books include '' The Millstone'' (1965), which won the following year's John Llewellyn Rhys Memorial Prize, and '' Je ...

, Jean Rhys, Ann Beattie, Taylor Caldwell,

Anne Tyler Anne Tyler (born October 25, 1941) is an American novelist, short story writer, and literary critic. She has published twenty-four novels, including '' Dinner at the Homesick Restaurant'' (1982), ''The Accidental Tourist'' (1985), and ''Breathi ...

, Craig Rice,

Cornell Woolrich Cornell George Hopley Woolrich ( ; December 4, 1903 – September 25, 1968) was an American novelist and short story writer. He sometimes used the pseudonyms William Irish and George Hopley. His biographer, Francis Nevins Jr., rated Woolrich th ...

, Sam Cherry, Octavus Roy Cohen,

Mignon G. Eberhart Mignon Good Eberhart (July 6, 1899, Lincoln, Nebraska – October 8, 1996, Greenwich, Connecticut) was an American author of mystery novels. She had one of the longest careers (from the 1920s to the 1980s) among major American mystery writers. ...

Ernest Haycox Ernest James Haycox (October 1, 1899 – October 13, 1950) was an American writer of Western fiction. Biography Haycox was born in Portland, Oregon, to William James Haycox and the former Martha Burghardt on October 1, 1899.Corning, Howard M. ( ...

Rufus King Rufus King (March 24, 1755April 29, 1827) was an American Founding Father, lawyer, politician, and diplomat. He was a delegate for Massachusetts to the Continental Congress and the Philadelphia Convention and was one of the signers of the Uni ...

Arthur Miller Arthur Asher Miller (October 17, 1915 – February 10, 2005) was an American playwright, essayist and screenwriter in the 20th-century American theater. Among his most popular plays are ''All My Sons'' (1947), '' Death of a Salesman'' (1 ...

and

John Steinbeck John Ernst Steinbeck Jr. (; February 27, 1902 – December 20, 1968) was an American writer and the 1962 Nobel Prize in Literature winner "for his realistic and imaginative writings, combining as they do sympathetic humor and keen social ...

. Popular Library’s first 100 covers were all by the same artists, H. Lawrence Hoffman and Sol Immerman. The cover art became more eye-catching and vivid with the addition of illustrators

Rudolph Belarski Rudolph Belarski (May 27, 1900 – December 24, 1983) was an American graphic artist known for his cover art depicting aerial combat for magazines such as ''Wings'', '' Dare Devil Aces'', and ''War Birds''. He also drew science fiction covers for ...

Earle K. Bergey Earle K. Bergey (August 26, 1901 – September 30, 1952) was an American artist and illustrator who painted cover art for thousands of pulp fiction magazines and paperback books. One of the most prolific pulp fiction artists of the 20th century, ...

and Rafael DeSoto. John Erskine's ''The Private Life of Helen of Troy'' is an early Popular Library title with conspicuous cover art and blurb ("Her lust caused the Trojan War") which made it eagerly sought by collectors.

References

{{Reflist

History

Writers and illustrators

See also

References

External links