''Pond's Theater'' is a 60-minute television anthology series sponsored by

Pond's Creams Pond's is an American brand of beauty and health care products, currently owned by Unilever. History Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. M ...

that was produced by the J. Walter Thompson Agency on ABC-TV. Its original title was '' Kraft Television Theatre'', but when Kraft decided to drop the Thursday night version on the

American Broadcasting Company The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, Cali ...

(ABC) Pond's took over the sponsorship and retitled the series ''Pond's Theater''. Twenty-five episodes aired on ABC from January 13, 1955 to July 7, 1955. The series had its origin in the second simultaneous series of '' Kraft Television Theatre'' begun October 1953, on ABC to promote Kraft's new

Cheez Whiz Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and with some changes in formulation continues to be in ...

product. When the sponsorship came to an end in January 1955, then Pond's picked up the second ''

Kraft Theatre ''Kraft Television Theatre'' is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese ...

'' franchise, while the first ''

'' continued to run on

NBC-TV The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

. Both series followed the sponsorship format also used by ''

Ford Theatre ''Ford Theatre'', spelled ''Ford Theater'' for the original radio version and known, in full, as ''The Ford Television Theatre'' for the TV version, is a radio and television anthology series broadcast in the United States in the 1940s and 1950 ...

'' and Eastman Kodak's ''

Screen Directors Playhouse ''Screen Directors Playhouse'' (sometimes written as ''Screen Directors' Playhouse'') is an American radio and television anthology series which brought leading Hollywood actors to the NBC microphones beginning in 1949. The radio program broadcas ...

''. The series was produced by

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

at ABC. Directors included

Fielder Cook Fielder Cook (March 9, 1923 – June 20, 2003) was an American television and film director, producer, and writer whose 1971 television film ''The Homecoming: A Christmas Story'' spawned the series ''The Waltons''. Biography and career Born in ...

and

Roy Boulting John Edward Boulting (21 December 1913 – 17 June 1985) and Roy Alfred Clarence Boulting (21 December 1913 – 5 November 2001), known collectively as the Boulting brothers, were English filmmakers and identical twins who became known for thei ...

Reception

Reviewer John Crosby, in a March 31, 1955 article entitled "Pond's Theatre Delivers Satisfying Dramatic Fare" commented that:''St. Petersburg Times''
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Cast

Among its guest stars that year were Sidney Poitier,

Joanne Woodward Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American actress. A star since the Golden Age of Hollywood, Woodward made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a charact ...

John Cassavetes John Nicholas Cassavetes ( ; December 9, 1929 – February 3, 1989) was an American actor, film director, and screenwriter. First known as a television and film actor, Cassavetes also helped pioneer American independent cinema, writing and direc ...

Gena Rowlands Virginia Cathryn "Gena" Rowlands (born June 19, 1930) is an American retired actress, whose career in film, stage, and television has spanned seven decades. A four-time Emmy and two-time Golden Globe winner, she is known for her collaborations w ...

Roddy McDowall Roderick Andrew Anthony Jude McDowall (17 September 1928 – 4 October 1998) was a British actor, photographer and film director. He began his acting career as a child in England, and then in the United States, in ''How Green Was My Valley'' (1 ...

Gene Raymond Gene Raymond (born Raymond Guion; August 13, 1908 – May 3, 1998) was an American film, television, and stage actor of the 1930s and 1940s. In addition to acting, Raymond was also a singer, composer, screenwriter, director, producer, and decorat ...

, Sylvia Sidney,

Buster Crabbe Clarence Linden Crabbe II (; February 7, 1908 – April 23, 1983), known professionally as Buster Crabbe, was an American two-time Olympic swimmer and film and television actor. He won the 1932 Olympic gold medal for 400-meter freestyle swimmi ...

E.G. Marshall E. G. Marshall (born Everett Eugene Grunz;Everett Eugene Grunz in Minnesota, U.S., Birth Index, 1900-1934, Ancestry.comEverett Eugene Grunz in the U.S., Social Security Applications and Claims Index, 1936-2007, accessed via Ancestry.com June 18, ...

Eva Gabor Eva Gabor ( ; February 11, 1919 – July 4, 1995) was a Hungarian-American actress, businesswoman, singer, and socialite. She voiced Duchess and Miss Bianca in the animated Disney Classics, '' The Aristocats'' (1970), '' The Rescuers'' (1977), ...

Ed Begley Edward James Begley Sr. (March 25, 1901 – April 28, 1970) was an American actor of theatre, radio, film, and television. He won an Academy Award for Best Supporting Actor for his performance in the film ''Sweet Bird of Youth'' (1962) and ...

, and

Mildred Dunnock Mildred Dorothy Dunnock (January 25, 1901 – July 5, 1991) was an American stage and screen actress. She was twice nominated for an Academy Award: first ''Death of a Salesman'' in 1951, then '' Baby Doll'' in 1956. Early life Born in Baltimor ...

Selected episodes

Anna Christie ''Anna Christie'' is a play in four acts by Eugene O'Neill. It made its Broadway debut at the Vanderbilt Theatre on November 2, 1921. O'Neill received the 1922 Pulitzer Prize for Drama for this work. According to historian Paul Avrich, the ...

References

{{reflist

External links

''Pond's Theater'' at CVTA with list of episodes
1955 American television series debuts 1955 American television series endings 1950s American anthology television series 1950s American drama television series American Broadcasting Company original programming Black-and-white American television shows