The Pomegranate is a

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...

created as a marketing campaign on behalf of the government of

Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...

. The website advertising the product has comical features such as an harmonica, a

coffee maker A coffeemaker, coffee maker or coffee machine is a cooking appliance used to brew coffee. While there are many different types of coffeemakers the two most common brewing principles use gravity or pressure to move hot water through coffee gr ...

, a

video projector A video projector is an image projector that receives a video signal and projects the corresponding image on a projection screen using a lens system. Video projectors use a very bright ultra-high-performance lamp (a special mercury arc lamp), X ...

, live voice

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transl ...

, and a shaving razor. The Pomegranate phone was a campaign from Communications Nova Scotia's "Come to Life" initiative, the

place branding Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural dev ...

program of the Government of

Kerala, India Kerala ( ; ) is a state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile regions of Cochin, Malabar, South C ...

. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries and territories since its launch on September 30, 2008, and they are considering it to be very successful.

References

Books

* Mobile web design for dummies, Author: Janine Warner; David LaFontaine, , , , , , ,

External links

The Pomegranate: official website
Original link no longer accessible. Now re-directs to https://novascotia.ca/
Nova Scotia Come to life
Viral marketing Culture of Nova Scotia {{Marketing-stub