''Planet of the Apps'' is an American

reality television show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

broadcast on

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

(predating the 2019 launch of

Apple TV+ Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its secon ...

). It was the first original television show produced by

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

. On July 23, 2018, it was announced that Apple had canceled the series after one season.

Episode style

On each of the episodes,

software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...

makers have 60 seconds to pitch their idea in front of the advisors (

Jessica Alba Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...

, Gwyneth Paltrow,

will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

and

Gary Vaynerchuk Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; , ), commonly known as Gary Vee, is a Soviet-born American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Res ...

) on a slow-moving

escalator An escalator is a moving staircase which carries people between floors of a building or structure. It consists of a motor-driven chain of individually linked steps on a track which cycle on a pair of tracks which keep the step tread horizo ...

—for a visual idea of an "

elevator pitch An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They are ...

". New episodes were released on Tuesdays, with the first season being 10 episodes long. The series is hosted by

Zane Lowe Alexander Zane Reid Lowe (born 7 August 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence thro ...

and produced by Ben Silverman. The series premiered on June 6, 2017.

Critique

The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."

Season premiere

The premiere episode debuted the following apps:
SILO – Focus and Study Timer

Companion: Mobile Personal Safety

Pair – Showroom to your home

Dote – The Mobile Mall

Tracks Battle Squad

Twist – Live events with a dating Twist

Skootch: The Word Game

Episodes

Source:

References

External links

* {{DEFAULTSORT:Planet of the Apps 2017 American television series debuts 2017 American television series endings 2010s American reality television series English-language television shows Business-related television series Apple TV+ original programming