PieShell was a
crowdfunding website for food and beverage start-ups. The company was based in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, USA, and was launched by Cheryl Clements in October 2016.
After working as a senior project manager with
SAP SE
Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant.
Sap is distinct from latex, resin, or cell sap; it is a sepa ...
software, Clements identified an unmet need for early stage funding for food and beverage start-ups.
[
The business name "PieShell" was a tribute to her mother's pie business.][ The site launched with four campaigns that included a hot dog truck and a ketchup product.][ In mid-2017, PieShell was hosting around 30 campaigns.][
PieShell requires anyone wanting to launch a campaign on the site to first pledge to another active campaign; this is to foster a sense of community.][ A campaign is initially hosted on a private page, and must raise 25% of its fundraising target from people with whom the people running the campaign have shared the link; once that milestone is reached, the campaign is made visible and open to the public.][ People who give money can receive rewards from the campaign.][
The venture was financed in part by a ]GoFundMe
GoFundMe is an American for-profit crowdfunding platform that allows people to raise money for events ranging from life events such as celebrations and graduations to challenging circumstances like accidents and illnesses. From 2010 to the be ...
campaign and initially operated out of a Spacious coworking space.
References
External links
PieShell home page
American companies established in 2016
Defunct crowdfunding platforms of the United States
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