Philishave
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Philishave is the
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
for
electric shaver An electric shaver (also known as the dry razor, electric razor, or simply shaver) is a razor with an electrically powered rotating or oscillating blade. The electric shaver usually does not require the use of shaving cream, soap, or water. Th ...
s, their spare parts and accessories manufactured by the Philips Domestic Appliances and Personal Care unit of
Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is ...
(in the U.S., the
Norelco Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. For personal care products marketed outside the United States, Philips used the Philishave trademark ...
name is used instead). In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006.
Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is ...
currently has two production centres for shavers:
Drachten Drachten () is a town in the northern Netherlands. It is located in the municipality of Smallingerland, Friesland. It had a population of around 45,186 in January 2017 and is the second largest town in the province of Friesland. History Begi ...
and
Zhuhai Zhuhai (, ; Yale: ''Jyūhói''), also known as Chuhai is a prefecture-level city located on the west bank of Pearl River estuary on the central coast of southern Guangdong province, People's Republic of China, on the southeastern edge of P ...
, China. The Philishave shaver was invented by Philips engineer
Alexandre Horowitz Alexandre "Sacha" Horowitz (24 March 1904 – 1982) was a Belgian-born Dutch mechanical engineer and inventor. Alexandre "Sacha" Horowitz was born in 1904 in Antwerp, (Belgium) to parents of East-European Jewish heritage, and lived from 19 ...
, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers. The shaver was introduced in 1939, though initial production was limited due to the outbreak of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
(the production facility in
Eindhoven Eindhoven () is a city and municipality in the Netherlands, located in the southern province of North Brabant of which it is its largest. With a population of 238,326 on 1 January 2022,ergonomic Human factors and ergonomics (commonly referred to as human factors) is the application of psychological and physiological principles to the engineering and design of products, processes, and systems. Four primary goals of human factors learnin ...
egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer
Raymond Loewy Raymond Loewy ( , ; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by ''Time'' magazi ...
. Global sales increased markedly after a double-head model was introduced in 1951. In 1952, production of shavers shifted from Eindhoven to a new production facility in
Drachten Drachten () is a town in the northern Netherlands. It is located in the municipality of Smallingerland, Friesland. It had a population of around 45,186 in January 2017 and is the second largest town in the province of Friesland. History Begi ...
, the Netherlands. A triple-head model was test marketed in Australia and New Zealand in 1956, but would not be introduced globally until 1966. In 1980, Philips introduced the ''Lift & Cut'' Philishave shaver with lifters which pull whiskers slightly before cutting, allowing for closer shaves. The brand name Philishave was phased out in 2006 so shavers now bear only the Philips name. Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the
Norelco Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. For personal care products marketed outside the United States, Philips used the Philishave trademark ...
name. Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand.


Models and parts

According to instructions supplied with the units, the shaving heads need cleaning every 2 months and replacing every 18 months. However, not all Philips spare parts will fit well on all Philips shavers. Heads are given an "HQ" number, such as HQ2, HQ3, HQ4, HQ5, etc., and this number should normally correspond with the first digit of the model number of the shaver. An exception is the 6000 series which takes HQ8 heads. Although the heads do look much the same, attempts to fit the wrong HQ number may fail; for example, an HQ5 head will not correctly engage with the spindle on a shaver model designed for an HQ3 or HQ4 head, due to a small extra piece of plastic in the centre of the HQ5 drive socket. Care should therefore be taken when choosing replacement parts.Style Recap
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See also

*
Philips Consumer Lifestyle Philips Consumer Lifestyle is a subsidiary of the Dutch multinational electronics company Philips which produces consumer electronics and small appliances. It is the only Philips company headquartered in Amsterdam, the Netherlands. The America ...


References


External links


Philips shavers official website
{{Philips Philips products Products introduced in 1939 Shaving Dutch inventions