Philips Consumer Communications, L.P. (abbreviated to PCC) was a $2.5 billion joint venture of

Lucent Technologies Lucent Technologies, Inc. was an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. It was established on September 30, 1996, through the divestiture of the former AT&T Technologies business u ...

and

Royal Philips Electronics Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is ...

formed on October 7, 1997. Philips owned 60% of the joint venture, with Lucent owning the other 40%. PCC was a global venture, with branches in more than 100 countries, including the US, Latin America, Asia-Pacific and Europe. Analysts predicted PCC would become one of the major players in the consumer communications business. The company consisted of the consumer communications equipment businesses of the companies. Both companies made products in the venture, often not sold under their own names. Philips Consumer Communications produced the following equipment: * digital/analog cellular phones – sold under

Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...

brand * corded/cordless phones – sold under

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

brand * answering machines – sold under

brand * screen phones – sold under Philips brand * pagers/cellular telephones – sold under both Lucent/Philips brands Eventually, all telecommunications products made in the venture would have been sold under the Philips brand. In 1998, Lucent and Philips announced it would dissolve its joint venture, after garnering only a 2% market share in mobile phones and losing $500 million on a revenue of $2.5 billion. Both companies initially re-absorbed their respective assets in the joint venture, but Lucent subsequently sold off its parts to VTech and Motorola. PCC was headquartered in Parsippany, New Jersey.

References

{{Philips Alcatel-Lucent Philips