Phenomenal (song)
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"Phenomenal" is a single by American hip-hop artist and record producer
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
, from the soundtrack album '' Southpaw (Music from and Inspired By the Motion Picture)'', released on June 2, 2015. Eminem also released a song called " Kings Never Die" which is also on the ''
Southpaw Southpaw is another name for a left-handed individual, particularly in sports. Southpaw may also refer to: Arts and entertainment * ''The Southpaw'', a 1952 novel by Mark Harris * Southpaw (comics), a fictional character in the Marvel comic ''Sh ...
'' soundtrack.


Background

To promote the single's release, it previewed in trailers for the film ''
Southpaw Southpaw is another name for a left-handed individual, particularly in sports. Southpaw may also refer to: Arts and entertainment * ''The Southpaw'', a 1952 novel by Mark Harris * Southpaw (comics), a fictional character in the Marvel comic ''Sh ...
'', starring Jake Gyllenhaal. In the ending of the video,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
shouts, 'I am Phenomenal'. This informed people that the new Eminem song was titled "Phenomenal". After that, Beats Electronics used a longer snippet of the song for a new commercial of Beats Solo HD2 with
Draymond Green Draymond Jamal Green Sr. (born March 4, 1990) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). Green, who plays primarily at the Power forward (basketball), power forward ...
. On June 1, Eminem released another longer snippet of 15 seconds. On June 2, the audio was released on EminemMusic. The song was written by Eminem, Luis Resto and Mario Resto. It also contains vocals by Liz Rodriguez and Mario Resto. The single was produced by DJ Khalil.


Music video

Eminem posted a video on YouTube as a sneak peek for the upcoming music video. The video premiered on July 3, via Apple Music. Filmed at Universal Studios in California and directed by Rich Lee, the video features Eminem as a person with superhuman abilities although suffering from memory loss. He gets out from the hospital by knocking out some security guards and comes out on the streets. He finds a stranger ( John Malkovich) on a rickshaw who seems to applaud his abilities. He tells Eminem to come with him and 'finish what we started' to which Eminem asks that he should tell him who he is and what will happen should he not follow him, to which the stranger replies, "You will fall". Unconcerned, Eminem takes a bike and accidentally jumps into a car with an anonymous person (
Randall Park Randall may refer to the following: Places United States *Randall, California, former name of White Hall, California, an unincorporated community * Randall, Indiana, a former town *Randall, Iowa, a city *Randall, Kansas, a city *Randall, Minnesot ...
) inside. He orders him to get out of his car after the person requests him to take a
selfie A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as F ...
with him. The chase ends when Eminem falls at the ground floor of a building which seems to be a stage having
Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...
standing at the corner saying, "Right on time". Eminem is then shown to grab a mic and standing facing the lights till the camera shuts off. The video was later released on October 1, 2015 via
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
. On 4 November, 2015, a video showing the making of the music video was released. As of April 2016, the music video had been viewed more than 47 million times on YouTube.


Commercial performance

"Phenomenal" entered the ''Billboard'' Hot 100 at number 47 as the week's highest-ranking debut, powered by first-week digital download sales of 77,000 copies. The song peaked at number 4 at the ''Billboard'' Hot Rap Songs chart.


Charts


Weekly charts


Certifications


References


External links

* {{Authority control Eminem songs 2015 singles 2015 songs Aftermath Entertainment singles Songs written by Eminem Songs written by Luis Resto (musician) Songs written for films Song recordings produced by DJ Khalil Interscope Records singles Shady Records singles Music videos directed by Rich Lee