Peter Alexander (born 1965) is an Australian fashion designer known for
pyjamas
Pajamas ( US) or pyjamas (Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as nightwear or while lounging or performing remote work from hom ...
,
loungewear
Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasis ...
and
giftware.
Early life
Peter Alexander was born in 1965 in Australia.
Alexander worked from his mother's dining room table during the early days of the Peter Alexander brand. He initially sold directly to
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
s. When a store cancelled an order for 2,000 pairs of
pyjamas
Pajamas ( US) or pyjamas (Commonwealth) (), sometimes colloquially shortened to PJs, jammies, jam-jams, or in South Asia night suits, are several related types of clothing worn as nightwear or while lounging or performing remote work from hom ...
in 1990, in desperation, he took out a
mail order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing a telephone call
* Placing ...
advertisement in ''
Cleo Cleo may refer to:
Entertainment
* ''Cleo'' (magazine), an Australian magazine established in 1972, now active in Indonesia, Malaysia, Singapore, and Thailand
* Cleo (group), a South Korean girl group formed in 1999
* ''Cleo'' (play), by Lawren ...
'' magazine. Alexander received 6,000 orders from that one advertisement alone.
Peter Alexander the brand
In 2000, Peter Alexander joined Australian retailer
Just Group
Just or JUST may refer to:
__NOTOC__ People
* Just (surname)
* Just (given name)
Arts and entertainment
* ''Just'', a 1998 album by Dave Lindholm
* "Just" (song), a song by Radiohead
* "Just", a song from the album ''Lost and Found'' by Mudvayne ...
, effectively selling his business although remaining creative director within the structure of the Just Group. After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central
Melbourne Central Shopping Centre
Melbourne Central is a large shopping centre, office, and public transport hub in the city of Melbourne, Victoria, Australia. The complex includes the Melbourne Central Shopping Centre, which was refurbished in 2005 by architects Ashton Ragga ...
, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.
Peter also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.
Personal life
Alexander lives in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
.
He is also a sessional lecturer in fashion marketing at
RMIT.
He is Jewish.
See also
*
Just Group
Just or JUST may refer to:
__NOTOC__ People
* Just (surname)
* Just (given name)
Arts and entertainment
* ''Just'', a 1998 album by Dave Lindholm
* "Just" (song), a song by Radiohead
* "Just", a song from the album ''Lost and Found'' by Mudvayne ...
- parent company of Peter Alexander Sleepwear
References
External links
*
{{DEFAULTSORT:Alexander, Peter
1965 births
Living people
People from Melbourne
Australian fashion designers
RMIT University faculty
Australian Jews
Australian company founders