The Pepsi Music Festival was a major Argentinemusic festival, held annually since 2003. Since 2005, it has been named after its main sponsor,
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi wa ...
; before it was named after its previous sponsor,
Quilmes
Quilmes () is a city on the coast of the Rio de la Plata, in the , on the south east of the Greater Buenos Aires. The city was founded in 1666 and it is the seat of the eponymous county. With a population of 230,810, it is located south of the ...
, and it was known as "
Quilmes Rock
Quilmes Rock is a major Argentine rock festival, held annually from 2002 to 2004, and from 2007 on. It is named after its main sponsor, Cerveza Quilmes brewery. It was held in several venues in Buenos Aires, including the Ferro Stadium and Riv ...
". It was held in several places in
Buenos Aires
Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...
River Plate Stadium
Estadio Monumental (), officially Estadio Mâs Monumental for sponsorship reasons,Obras Stadium. It is the largest and longest music festival in the country, with more than 200,000 people attending in 2006, over 10 days.
The most important national rock singers and groups participated of the festival, along with some of the most notable international rock stars.