Peggy Charren
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Peggy Sundelle Charren (née Walzer; March 9, 1928 – January 22, 2015) was an American activist, known as the founder of
Action for Children's Television Action for Children's Television (ACT) was founded by Peggy Charren, Lillian Ambrosino, Evelyn Kaye Sarson and Judy Chalfen in Newton, Massachusetts, USA, in 1968 as a grassroots, nonprofit child advocacy group dedicated to improving the qualit ...
(ACT), a national child advocacy organization, in 1968. The organization was founded in an effort to encourage program diversity and eliminate commercial abuses in children's television programming. In 1995, she was awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merit ...
.


Early life and education

Charren was born Peggy Walzer to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family on March 9, 1928, the daughter of Ruth (née Rosenthal) and Maxwell Walzer.Jewish Women's Archive: "PEGGY CHARREN 1928 – 2015" by Janet Beyer
retrieved October 25, 2017
Her grandparents were immigrants from Russia. In 1949, Charren graduated from Connecticut College and then took a job as director of the film department at station WPIX-TV in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. She then served as director of the Creative Arts Council of
Newton, Massachusetts Newton is a city in Middlesex County, Massachusetts, United States. It is approximately west of downtown Boston. Newton resembles a patchwork of thirteen villages, without a city center. According to the 2020 U.S. Census, the population of ...
and founded a company that organized children’s book fairs, Quality Book Fair; and owned and operated a gallery specializing in graphic art, Art Prints.


Career

In 1968, concerned over the poor selection of children’s educational programming and child-targeted commercials, in 1968 she founded Action for Children’s Television (ACT), a nonprofit organization dedicated to increasing quality diversity in television choices for children. As the Communications Act of 1934 required that television stations were required to serve the public interest in exchange for using broadcast spectrum, she lobbied and pressured the industry to promote educational television programs. In 1990, the U.S. Congress passed the
Children's Television Act The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (C ...
which required that every television station provide educational programming for children. Though she continued to work on the issue, Charren disbanded ACT in 1992, announcing that it had met the objectives she had set out to accomplish. In 1996, the rules were further tightened to require three hours of children's programming per week. Although denounced as an advocate for
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
by her critics, including animation writers Steve Gerber and
Mark Evanier Mark Stephen Evanier (; born March 2, 1952) is an American comic book and television writer, known for his work on the animated TV series '' Garfield and Friends'' and on the comic book ''Groo the Wanderer''. He is also known for his columns and b ...
, Charren has insisted she is an outspoken critic of
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
, and has cited her stance against the American Family Association's campaigns to ban various programs. She sat on the Board of Trustees of public broadcaster
WGBH WGBH may refer to: * WGBH Educational Foundation, based in Boston, Massachusetts, United States ** WGBH (FM), a public radio station at Boston, Massachusetts on 89.7 MHz owned by the WGBH Educational Foundation ** WGBH-TV WGBH-TV (channel 2), ...
in Boston, Massachusetts. In 1983, Charren became an associate of the Women's Institute for Freedom of the Press (WIFP). WIFP is an American nonprofit publishing organization. The organization works to increase communication between women and connect the public with forms of women-based media.


Awards

In 1989, the
National Academy of Television Arts and Sciences The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...
awarded her its Trustees' Award. Her work with ACT culminated in the passage of the
Children's Television Act The broadcast of educational children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as the Children's Television Act (C ...
of 1990, and she received a
Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...
in 1991. In 1995, she was awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merit ...
.


Personal life

In 1951, she married Stanley Charren, an engineer; they had two daughters. The couple lived in
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
, Massachusetts. She died on January 22, 2015. In her later years, she had
vascular dementia Vascular dementia (VaD) is dementia caused by problems in the supply of blood to the brain, typically a series of minor strokes, leading to worsening cognitive abilities, the decline occurring piecemeal. The term refers to a syndrome consisting ...
.Bruce Weber
"Peggy Charren, Children's TV Crusader, Is Dead at 86" (obituary)
''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', Jan. 22, 2015.


References


Sources


''The Paley Center for Media''


External links

*

* ttp://www.360kid.com/blog/?p=52 Interview with Peggy Charren by 360KID on 360Blog, May 2008*Beyer, Janet
"Peggy Charren"
Jewish Women: A Comprehensive Historical Encyclopedia {{DEFAULTSORT:Charren, Peggy 1928 births 2015 deaths Jewish American activists Peabody Award winners 20th-century American Jews Hunter College High School alumni Presidential Medal of Freedom recipients People from Cambridge, Massachusetts Connecticut College alumni Activists from New York City 21st-century American Jews Deaths from vascular dementia