Paula Begoun
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Paula Beth Begoun (born November 14, 1953), also known as "The Cosmetics Cop", is an American talk radio host, author, and businesswoman. She is the founder of Paula's Choice and Beginning Press Publishing.Beginning Press Publishing
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Career

Begoun was born in suburban
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
. As a child, Begoun suffered from acne and eczema. She studied science at Northern Illinois University before moving to Washington D.C. in 1978 to work as a professional makeup artist and esthetician. Begoun then relocated to
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered on ...
, and opened her own cosmetics stores in Seattle in 1981, adding a business partner a short time later. In 1982,
KIRO-TV KIRO-TV (channel 7) is a television station in Seattle, Washington, United States, affiliated with CBS and Telemundo. Owned by Cox Media Group, the station maintains studios on Third Avenue in the Belltown section of Downtown Seattle, and its ...
in
Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
offered Begoun a consumer/feature reporter position, where she began reporting on the beauty industry as an investigative journalist. At that time she began working on her first book, ''Blue Eyeshadow Should be Illegal''. Begoun had sold her business shares to her partner in 1984, and at the end of 1985 she self-published ''Blue Eye Shadow Should Be Illegal''.Self-Publishing-Hall-of-Fame-Bs Self Publishers Hall of Fame: The Bs: Blue Eyeshadow Should be Illegal, 1st ed. 1985
/ref> The book gained national attention, and resulted in the first of many appearances for Begoun on ''
The Oprah Winfrey Show ''The Oprah Winfrey Show'', often referred to as ''The Oprah Show'' or simply ''Oprah'', is an American daytime broadcast syndication, syndicated talk show that aired nationally for 25 seasons from September 8, 1986, to May 25, 2011, in Chicag ...
''. She also began writing a syndicated column titled "Dear Paula," and received thousands of letters from women across the nation asking for specific information on various beauty products.NT Times Daily News: Dear Paula Column
Augusta Chronicle: Dear Paula Column
/ref> These requests inspired Begoun to write ''Don't Go to the Cosmetics Counter Without Me''. The first edition was published in 1992. In 2008, Begoun created Beautypedia.com, an online version of ''Don't Go to the Cosmetics Counter Without Me''. The site is a product review database that claims to cover over 45,000 products from more than 300 brands. In the early 1990s, Begoun began work with a team of cosmetic chemists to develop her own line of cosmetics and skin-care products. She claims that her products offer results based on published, peer-reviewed research, and that her extensive research of the cosmetic industry provided her with the expertise necessary to develop these formulations.
/ref> In 1995, Begoun began selling her products online. This has led some consumers to question the objectivity of her product reviews. As counter to these concerns, Begoun claims that Paula's Choice is one of the only companies that recommends products other than their own. Begoun remains a consultant for dermatologists, plastic surgeons, major cosmetics companies, news and industry insiders.The Denver Post, December 12, 2009: Fashion's look-back decade
/ref>LA Times, June 13, 2010: Brush Up at the Makeup Counter
/ref>Salon, January 18, 2010: Hype in a Jar
/ref> She positions herself as an internationally recognized authority and consumer advocate for the cosmetics and hair-care industries, and routinely appears on news and talk shows, including ''
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
, CNN: Live From the Headlines Show Transcripts, June 17, 2003
/ref> Oprah,The Oprah Winfrey Show, November 11, 2008
/ref>
The Dr. Oz Show ''The Dr. Oz Show'' (or simply ''Oz'') is an American syndicated daytime television talk show, hosted by Mehmet Oz, that aired between September 14, 2009, and January 14, 2022. Each episode features segments on health, wellness, and medical infor ...
,The Dr. Oz Show, May 10, 2010
/ref>'' and '' The View.The View, Nov. 11, 2008
, November 2008
''Nellie Cashman Business Women of the Year


Writing

Begoun is a self-published author of 18 books on the beauty industry, most notably ''Don't Go to the Cosmetics Counter Without Me'', ''The Original Beauty Bible'' and ''Blue Eyeshadow Should Be Illegal''. Her books have received international recognition,NT Times Daily News: Dear Paula Column
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/ref> have sold nearly three million copies, and have been translated into eight languages.Paula Begoun: The Cosmetic Cop
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Radio show

Previously, Begoun has run a podcast with topics centered on cosmetics, skin and hair care. The show also covered current beauty industry news, "myth-busting", best and worst products, and hosts special guests including dermatologists and cosmetic surgeons.Paula's Radio Show
/ref> Listeners are invited to call in with questions for Begoun or her co-hosts, and each show includes product giveaways to callers. As of 2013, the radio show is on an indefinite hiatus.


Publications

*''The Best Places to Kiss in Northern California'' *''The Best Places to Kiss in Southern California'' *''The Best Places to Kiss in The Northwest'' *''The Best Places to Kiss in New York City'' *''Blue Eyeshadow Should Be Illegal'' (1985) *''Blue Eyeshadow Should Absolutely Be Illegal'' (1991) *''The Beauty Bible'' (1997) *''The Complete Beauty Bible'' (2004) *''The Original Beauty Bible: Skin Care Facts for Ageless Beauty'' (2009) *''Don't Go Shopping for Hair Care Products Without Me'' (1st edition 1995; final edition 2004) *''Don't Go to the Cosmetics Counter Without Me'' (1st Edition, 1991; currently in its 9th edition, 2012) *''The Best Skin of Your Life Starts Here: Busting Beauty Myths so You Know What to Use And Why'' (2015) *''40 Beauty Myths Busted: What Really Works for Clear, Younger-Looking Skin'' (2018)


References


External links


Paula's Choice, Inc. Website
{{DEFAULTSORT:Begoun, Paula American publishing chief executives American cosmetics businesspeople American talk radio hosts American radio DJs American women radio hosts American women chief executives Living people Businesspeople from Illinois Businesspeople from Washington, D.C. Writers from Chicago 1953 births 21st-century American women