Patisserie Valerie
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Patisserie Valerie is a chain of cafés that operates in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
. The chain specialises in cakes, and its menu included continental breakfasts, lunches and teas and coffees. The company went into administration in January 2019, prior to a management buyout funded by Causeway Capital Partners, an Irish company.


History


Foundation

According to Helene (Leni) Vermeirsch, the niece of the founders, Patisserie Valerie was first opened in 1926 on the corner of Dean Street and Old Compton Street in
Soho Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was deve ...
, London by Esther van Gyseghem, born in
Ostend Ostend ( nl, Oostende, ; french: link=no, Ostende ; german: link=no, Ostende ; vls, Ostende) is a coastal city and municipality, located in the province of West Flanders in the Flemish Region of Belgium. It comprises the boroughs of Mariakerk ...
, Belgium on 22 April 1900 and her husband Theophile (Theo) Vermeirsch. There is not known to have been a Valerie in the founders' families, but Esther came to be referred to as Madame Valerie. Theo died in 1947, and Esther ran Patisserie Valerie alone until she retired in 1965. Leni Vermeirsch thinks that her aunt sold the business to an Italian businessman based in Soho. The Soho Clarion magazine said that the
Fonteyn Fonteyn is a Dutch surname. Notable people with the surname include: * Carel Fonteyn (fl. 1655–1665), Flemish painter * Margot Fonteyn (1919–1991), English ballerina * Mathieu Fonteyn (born 1985), Belgian swimmer * Sam Fonteyn Samuel Soden ...
family founded Patisserie Valerie; there is some evidence of them in Soho and in the catering business. Patisserie Valerie remained at its original location until it was bombed out during World War II, and reopened in nearby Old Compton Street after Theo and Esther spent a short time in Norfolk. The Scalzo brothers bought it in 1987 from descendants of the founder, and grew the business to nine branches, including shops in Piccadilly and Kensington. Leni Vermeirsch said when Patisserie Valerie was struggling in early 2019 "What ended up being called Patisserie Valerie did not bear any resemblance to the original one".


Expansion

In 2006, Luke Johnson's Risk Capital Partners acquired the Scalzo brothers' controlling stake in the company. At the time of the acquisition, Luke Johnson said: The chain has expanded rapidly since 2006, growing from eight shops in 2006 to 192 as of May 2017. It opened its first shop in the
Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 counties of the island of Ireland. The capital and largest city is Dublin, on the eastern side of the island. ...
in 2017, in Debenhams in Blanchardstown Centre. A selection of their cakes are now available in many
Sainsbury's J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company ...
stores, also there is the option to buy online and collect personalised and unstocked items in-store.


Stockmarket listing

In April 2014 the company announced plans to raise £33m on the London
Alternative Investment Market AIM (formerly the Alternative Investment Market) is a sub-market of the London Stock Exchange that was launched on 19 June 1995 as a replacement to the previous Unlisted Securities Market (USM) that had been in operation since 1980. It allows ...
, using the sum to reduce its debt.


Share suspension and collapse into administration

Trading in the shares of Patisserie Holdings, the parent company of Patisserie Valerie, were suspended on 10 October 2018 following the discovery of potentially fraudulent accounting irregularities, which had led to the possibility that there had been a material mis-statement of the company's accounts. It was widely reported in the press that there was a multimillion pound black hole in the company's accounts. Luke Johnson, the company chairman, said: "We are all deeply concerned about this news and the potential impact on the business". In October 2018 the company announced that there was a material shortfall between the reported financial status and the current financial status of the business and that without an immediate injection of capital the directors were of the view that there would be no scope for the business to continue trading in its current form. Following the announcement, Hertfordshire police issued a statement that: "A 44-year old man from St Albans has been arrested on suspicion of fraud by false representation. He has been released under investigation." It was widely reported that the individual concerned was Chris Marsh, the firm's finance director. The Serious Fraud Office announced on its website that it had opened an investigation into an individual at the company. Later that day the company announced details of a rescue plan under which it would borrow £20 million from Johnson and place 31,451,100 ordinary shares at 50 pence to raise new capital of approximately £15.7m before payment of expenses. The rescue plan prevented the imminent bankruptcy of the company and subsequent loss of 2500 jobs, but was criticised in ''The Daily Telegraph'' as being against the interests of smaller shareholders. On 14 October it was reported that two unauthorised and unreported overdrafts of almost £10 million had been discovered. On 22 January 2019, the firm announced that it had collapsed into administration following failed talks with banks, which the company stated was a "direct result of the significant fraud". The collapse will lead to the immediate closure of 70 of the nearly 200 stores and concessions operated by the group, leading to the loss of around 900 jobs. On 8 February 2019, Sports Direct made an offer of £15 million for the firm but a few days later, the administrator
KPMG KPMG International Limited (or simply KPMG) is a multinational professional services network, and one of the Big Four accounting organizations. Headquartered in Amstelveen, Netherlands, although incorporated in London, England, KPMG is a net ...
rejected it saying that it would need to offer up to £2 million more for it. In November 2018 the Financial Reporting Council (FRC) had launched an investigation into accountant Grant Thornton's audit of Patisserie Valerie. In November 2020 the Joint Liquidators said: "We can confirm that the joint liquidators of companies within the Patisserie Valerie Group have issued a claim for damages against Grant Thornton in respect of their audits of the group companies' financial statements for the financial periods 30 September 2014 to September 2017 inclusive", as the findings of the investigation were awaited. Following the investigation, Grant Thornton was fined £2,3m because it had "missed red flags" and failed to "question information provided by management".


Management buyout

On 14 February 2019 Patisserie Valerie announced its administrators, KPMG, had concluded an agreement for a
management buyout A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena o ...
funded by Causeway Capital Partners to acquire the assets and business of the chain from administration, paying £5m for nearly 100 cafes employing some two-thirds of the 3,000 workers. AF Blakemore & Son, the largest operator of UK Spar convenience stores, also acquired 21 Philpotts sandwich shops that were part of the Patisserie Valerie group; both acquisitions together totalled £13m. New managing director Paolo Peretti planned to spend more than £1m to revamp about 30 of its cafes, and to open a few new sites the following year. In March 2020, Causeway Capital merged the Patisserie Valerie chain (trimmed from 96 sites to 75) with its Bakers & Baristas business; stores would continue operating under their individual brands and retain their existing in-store offerings.


References


External links

* {{UK Food Coffeehouses and cafés in London Coffeehouses and cafés in the United Kingdom British companies established in 1926 Restaurants established in 1926 Companies that have entered administration in the United Kingdom Belgian emigrants to the United Kingdom