Passport International Automobiles (PIA) was a Canadian
car dealership
A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive mainte ...
Saab
Saab or SAAB may refer to:
Brands and enterprises
* Saab Group, a Swedish aerospace and defence company, formerly known as SAAB, and later as Saab AB
** Datasaab, a former computer company, started as spin off from Saab AB
* Saab Automobile, a fo ...
Daewoo
Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerat ...
) made
badge engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a ma ...
model year
The model year (sometimes abbreviated "MY") is a method of describing the version of a product which has been produced over multiple years. The model year may or may not be the same as the calendar year in which the product was manufactured.
...
1988. General Motors' Geo import brand was introduced in the United States at about the same time. Sales began in mid-1987, originally only in major metropolitan areas. Only 83 I-Marks and Optimas were sold in 1987.
The Optima was offered in either hatchback or sedan and achieved 52mpg on the highway. It was designed by European Opel and had a slew of standard features for a relatively low price. The Optima sedan represented a minority of the sales, while the hatchback remains more common. However, fewer than 500 Optimas were registered for road use in Canada as of 2012. Sales of the Optima were rather slow and with relatively low survival rates, the Optima is a rare sight today. Very few pictures document the existence of the Optima. Passport also distributed the Isuzu I-Mark, the
Isuzu Trooper
The Isuzu Trooper is a full-size SUV that was produced by the Japanese automaker Isuzu between 1981 and 2007. In the domestic Japanese market it was sold as the Isuzu Bighorn, the car was exported internationally mainly as a Trooper but it also ...
, and the Isuzu Pickup. Sales in 1988 were 2,006 Optima and I-Mark, 2,150 trucks. In 1989 sales more than doubled, to 5,087 cars and 4,204 trucks. GM's new, import-fighting Saturn division chose Passport to sell its new car beginning in mid-1992.
General Motors Canada
General Motors of Canada Company (french: La Compagnie General Motors du Canada), commonly known as GM Canada, is the Canadian subsidiary of US-based company General Motors. It is headquartered in Oshawa, Ontario, Canada.
In the aftermath of the ...
, however, changed its branding strategy in 1991 and disbanded the Passport division. The Optima sedan and hatchbacks were rebadged as the Asüna SE and Asüna GT. Isuzu was grouped together with
Saab
Saab or SAAB may refer to:
Brands and enterprises
* Saab Group, a Swedish aerospace and defence company, formerly known as SAAB, and later as Saab AB
** Datasaab, a former computer company, started as spin off from Saab AB
* Saab Automobile, a fo ...
and Saturn to form Saturn-Saab-Isuzu dealerships.
Passport's sibling, Geo, carried on until 1998 while another GM import brand,
Asüna
Asüna was a captive import automobile marque created in 1992 for sale in Canada by General Motors as a counterpart to Geo. It was one of two successors to the Passport marque, which had a similar intent.Passport Optima
* Isuzu I-Mark
* Isuzu Impulse
*
Isuzu Rodeo
The Isuzu Rodeo is an automotive nameplate that was used by the Japanese automobile manufacturer Isuzu between 1988 and 2004. Isuzu has utilized the "Rodeo" name on two different vehicles—a compact pickup truck sold in Japan—and a midsize S ...
*
Isuzu Stylus
The Isuzu Gemini is a subcompact car produced by the Japanese automaker Isuzu from 1974 until 2000. The same basic product was built and/or sold under several other names, sometimes by other General Motors brands, in various markets around the wo ...
*
Isuzu Trooper
The Isuzu Trooper is a full-size SUV that was produced by the Japanese automaker Isuzu between 1981 and 2007. In the domestic Japanese market it was sold as the Isuzu Bighorn, the car was exported internationally mainly as a Trooper but it also ...
File:Passport Optima GSi (6810302205).jpg, Passport Optima GSi in a junkyard
File:Passport Optima GSi wheel (6810301257).jpg, Passport Optima GSi wheel
File:Passport Optima GLS sedan front.jpg, Passport Optima GLS Sedan front
File:Passport Optima GLS Sedan rear.jpg, Passport Optima GLS Sedan rear
File:Passport Optima GLS sedan window stickers.jpg, Passport window sticker