PVR (DVR)-resistant advertising is a form of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial. This was used first by

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

network FX's British network when advertising ''

Brotherhood Brotherhood or The Brotherhood may refer to: Family, relationships, and organizations * Fraternity (philosophy) or brotherhood, an ethical relationship between people, which is based on love and solidarity * Fraternity or brotherhood, a mal ...

''.

References

Advertising by medium Digital video recorders {{advertising-stub