Oroton is Australia’s oldest luxury

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...

company founded in 1938. The company’s main product category is

leather Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hog ...

bags for women and men. The company sells other products such as eyewear, accessories and small leather goods, and launched its ready-to-wear apparel line in 2019. The company is based in Sydney and has close to 50 stores and concessions across Australia and

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

. Sophie Holt was appointed

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

in 2018. Oroton revolutionised fashion in Australia in the 1950s by replacing traditional materials used for evening bags with interwoven metallic mesh - a solely utilitarian material at the time. Oroton is known for its signature mesh evening bags, which are still sold today.

History

Oroton started as a private company established by Boyd Lane under the name Boyd Lane & Co Pty Ltd and became a

public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...

under the name Oroton International in 1987. In 2002, the company was renamed the OrotonGroup. In November 2017, Oroton announced it was entering into voluntary administration. In April 2018, the brand saw a significant increase in sales after Meghan Markle wore an Oroton crossbody bag for an official royal appearance with

Prince Harry Prince Harry, Duke of Sussex, (Henry Charles Albert David; born 15 September 1984) is a member of the British royal family. He is the younger son of Charles III and his first wife Diana, Princess of Wales. He is fifth in the line of succ ...

at London's Commonwealth Heads Of Government Meeting. In July 2018, the company was purchased by Will Vicars and re-instated as a

private company A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

, with David Kesby appointed as CEO.

References

External links

* * https://www.broadsheet.com.au/national/fashion/article/oroton-appoints-country-roads-sophie-holt-whats-next {{DEFAULTSORT:Oroton Companies listed on the Australian Securities Exchange Fashion accessory brands Retail companies established in 1938 1938 establishments in Australia Clothing brands of Australia Luxury brands High fashion brands