Oriflame Holding AG is a Swedish multinational

multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling th ...

company that sells

beauty Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...

and

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye ...

products directly to consumers online through a network of independent sellers. Oriflame was founded on Jan 1, 1967 in

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic countries, Nordic c ...

by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. The head office of Oriflame is located in

Schaffhausen Schaffhausen (; gsw, Schafuuse; french: Schaffhouse; it, Sciaffusa; rm, Schaffusa; en, Shaffhouse) is a town with historic roots, a municipality in northern Switzerland, and the capital of the canton of the same name; it has an estimate ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, with a registered office in

Stockholm Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropo ...

, Sweden. Oriflame was traded on the Nasdaq Stockholm until being

delisted In corporate finance, a listing refers to the company's shares being on the list (or board) of stock that are officially traded on a stock exchange. Some stock exchanges allow shares of a foreign company to be listed and may allow dual listing, su ...

on 17 July 2019.

Operations

The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion

Euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

. As of August 2020, Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners. Oriflame has two Indian manufacturing plants in

Noida Noida, short for New Okhla Industrial Development Authority, is a planned city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. Noida is a satellite city of Delhi and is a part of the National Capital Region (NCR) o ...

and

Roorkee Roorkee (Rūṛkī) is a city and a municipal corporation in the Haridwar district of the state of Uttarakhand, India. It is from Haridwar city, the district headquarter. It is spread over a flat terrain under Sivalik Hills of Himalayas. The ...

. It also manufactures products in Russia, Poland, and China.

References

External links

* * {{Authority control Multi-level marketing companies Cosmetics brands Personal care brands Swedish brands Swedish companies established in 1967 Retail companies established in 1967 Companies formerly listed on Nasdaq Stockholm