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An emoticon (, , rarely , ), short for "emotion icon", also known simply as an emote, is a pictorial representation of a
facial expression A facial expression is one or more motions or positions of the muscles beneath the skin of the face. According to one set of controversial theories, these movements convey the emotional state of an individual to observers. Facial expressions are ...
using
characters Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
—usually
punctuation mark Punctuation (or sometimes interpunction) is the use of spacing, conventional signs (called punctuation marks), and certain typographical devices as aids to the understanding and correct reading of written text, whether read silently or aloud. A ...
s, numbers, and letters—to express a person's feelings, mood or reaction, or as a time-saving method. The first
ASCII ASCII ( ), abbreviated from American Standard Code for Information Interchange, is a character encoding standard for electronic communication. ASCII codes represent text in computers, telecommunications equipment, and other devices. Because ...
emoticons are generally credited to computer scientist
Scott Fahlman Scott Elliott Fahlman (born March 21, 1948) is a computer scientist and Professor Emeritus at Carnegie Mellon University's Language Technologies Institute and Computer Science Department. He is notable for early work on automated planning and s ...
, who proposed what came to be known as "smileys":-) and :-(in a message on the bulletin board system (BBS) of Carnegie Mellon University in 1982. In Western countries, emoticons are usually written at a right angle to the direction of the text. Users from Japan popularized a kind of emoticon called kaomoji, utilizing the larger character sets required for Japanese, that can be understood without tilting one's head to the left. This style arose on ASCII NET of Japan in 1986. As
SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
mobile text messaging and the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
became widespread in the late 1990s, emoticons became increasingly popular and were commonly used in texting,
Internet forum An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
s, and
e-mails Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant ...
. Emoticons have played a significant role in communication through technology, and some devices and applications have provided stylized pictures that do not use text punctuation. They offer another range of "tone" and feeling through texting that portrays specific emotions through facial gestures while in the midst of text-based cyber communication. Emoticons were the precursors to modern emojis, which have been in a state of continuous development for a variety of digital platforms. Today, over 90% of the world's online population uses emojis or emoticons.


History


Smiling faces in text & precursors (pre-1981)

Modern emoticons were not the first instances of or being used in text. In 1648, poet Robert Herrick wrote, ''"Tumble me down, and I will sit Upon my ruins, (smiling yet:)."'' Herrick's work predated any other recorded use of brackets as a smiling face by around 200 years. However, experts have since weighed whether the inclusion of the colon in the poem was deliberate and if it was meant to represent a smiling face. English professor Alan Jacobs argued that "punctuation, in general, was unsettled in the seventeenth century ... Herrick was unlikely to have consistent punctuational practices himself, and even if he did he couldn't expect either his printers or his readers to share them." Precursors to modern emoticons have existed since the 19th century. The ''National Telegraphic Review and Operators Guide'' in April 1857 documented the use of the number 73 in Morse code to express "love and kisses" (later reduced to the more formal "best regards"). ''Dodge's Manual'' in 1908 documented the reintroduction of "love and kisses" as the number 88. New Zealand academics Joan Gajadhar and John Green comment that both
Morse code abbreviations Morse code abbreviations are used to speed up Morse communications by foreshortening textual words and phrases. Morse abbreviations are short forms, representing normal textual words and phrases formed from some (fewer) characters taken from the w ...
are more succinct than modern abbreviations such as
LOL LOL, or lol, is an initialism for laughing out loud and a popular element of Internet slang. It was first used almost exclusively on Usenet, but has since become widespread in other forms of computer-mediated communication and even face-to ...
. The transcript of one of
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation thro ...
's speeches in 1862 recorded the audience's reaction as: "(applause and laughter ;)". There has been some debate whether the glyph in Lincoln's speech was a
typo A typographical error (often shortened to typo), also called a misprint, is a mistake (such as a spelling mistake) made in the typing of printed (or electronic) material. Historically, this referred to mistakes in manual type-setting (typography) ...
, a legitimate punctuation construct, or the first emoticon. Linguist Philip Seargeant argues that it was a simple
typesetting Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random ...
error. Before March 1881 the examples of "typographical art" appeared in at least three newspaper articles, including '' Kurjer warszawski'' (published in
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
) from March 5, 1881, using punctuation to represent the emotions of joy, melancholy, indifference, and astonishment. In a 1912 essay titled "For Brevity and Clarity", American author
Ambrose Bierce Ambrose Gwinnett Bierce (June 24, 1842 – ) was an American short story writer, journalist, poet, and American Civil War veteran. His book '' The Devil's Dictionary'' was named as one of "The 100 Greatest Masterpieces of American Literature" by ...
suggested facetiously that a bracket could be used to represent a smiling face, proposing "an improvement in punctuation" with which writers could convey '' cachinnation'', loud or immoderate laughter: "it is written thus ‿ and presents a smiling mouth. It is to be appended, with the full stop, to every jocular or ironical sentence". In a 1936 ''
Harvard Lampoon ''The Harvard Lampoon'' is an undergraduate humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seven undergraduates ...
'' article, writer Alan Gregg proposed combining brackets with various other
punctuation mark Punctuation (or sometimes interpunction) is the use of spacing, conventional signs (called punctuation marks), and certain typographical devices as aids to the understanding and correct reading of written text, whether read silently or aloud. A ...
s to represent various moods. Brackets were used for the sides of the mouth or cheeks, with other punctuation used between the brackets to display various emotions: for a smile, (showing more "teeth") for laughter, for a frown and for a
wink A wink is a facial expression made by briefly closing one eye. A wink is an informal mode of non-verbal communication usually signaling shared hidden knowledge or intent. However, it is ambiguous by itself and highly dependent upon additional c ...
. The September 1962 issue of ''MAD'' magazine included an article titled "Typewri-toons". The piece, featuring typewriter-generated artwork credited to "Royal Portable", was entirely made up of repurposed typography, including a capital letter P having a bigger bust than a capital I, a lowercase b and d discussing their pregnancies, an asterisk on top of a letter to indicate the letter had just come inside from snowfall, and a classroom of lowercase n's interrupted by a lowercase h "raising its hand". A further example attributed to a '' Baltimore Sunday Sun'' columnist appeared in a 1967 article in ''
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wif ...
'', using a
dash The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
and right bracket to represent a tongue in one's cheek: . Prefiguring the modern "smiley" emoticon, writer
Vladimir Nabokov Vladimir Vladimirovich Nabokov (russian: link=no, Владимир Владимирович Набоков ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian-American novelist, poet, translator, and entomologist. Bor ...
told an interviewer from ''The New York Times'' in 1969, "I often think there should exist a special typographical sign for a smilesome sort of concave mark, a supine round bracket, which I would now like to trace in reply to your question." In the 1970s, the
PLATO IV Plato ( ; grc-gre, Πλάτων ; 428/427 or 424/423 – 348/347 BC) was a Greek philosopher born in Athens during the Classical period in Ancient Greece. He founded the Platonist school of thought and the Academy, the first institution ...
computer system was launched. It was one of the first computers used throughout educational and professional institutions, but rarely used in a residential setting. On the computer system, a student at the
University of Illinois The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Univer ...
developed pictograms that resembled different smiling faces.
Mary Kalantzis Professor Mary Kalantzis (born 1949) is an Australian author and academic, and is a former dean of the College of Education at the University of Illinois at Urbana–Champaign in the United States. Her work examines Australian multiculturalism. ...
and Bill Cope stated this likely took place in 1972, and they claimed these to be the first emoticons. The student's creations likely cover multiple timelines, the creation of
computer icon In computing, an icon is a pictogram or ideogram displayed on a computer screen in order to help the user navigate a computer system. The icon itself is a quickly comprehensible symbol of a software tool, function, or a data file, accessible on ...
s, digital pictograms and emoticons. Since the pictograms were not focused on offering a means to communicate, they aren't generally considered important in the history of the emoticon.


Use of :-) and :-( as communication (1982)

Carnegie Mellon computer scientist
Scott Fahlman Scott Elliott Fahlman (born March 21, 1948) is a computer scientist and Professor Emeritus at Carnegie Mellon University's Language Technologies Institute and Computer Science Department. He is notable for early work on automated planning and s ...
is generally credited with the invention of the digital text-based emoticon in 1982. Carnegie Mellon's bulletin board system (BBS) was a forum used by students and teachers for discussing a variety of topics, where jokes often created misunderstandings. As a response to the difficulty of conveying humor or
sarcasm Sarcasm is the caustic use of words, often in a humorous way, to mock someone or something. Sarcasm may employ ambivalence, although it is not necessarily ironic. Most noticeable in spoken word, sarcasm is mainly distinguished by the inflection ...
in plain text, Fahlman proposed colon–
hyphen The hyphen is a punctuation mark used to join words and to separate syllables of a single word. The use of hyphens is called hyphenation. ''Son-in-law'' is an example of a hyphenated word. The hyphen is sometimes confused with dashes ( figure ...
–right bracket as a label for "attempted humor". The use of
ASCII ASCII ( ), abbreviated from American Standard Code for Information Interchange, is a character encoding standard for electronic communication. ASCII codes represent text in computers, telecommunications equipment, and other devices. Because ...
symbols, a standard set of codes representing typographical marks, was essential to allow the symbols to be displayed on any computer. Fahlman sent the following message after an incident where a humorous warning about a mercury spill in an elevator was misunderstood as serious:
19-Sep-82 11:44    Scott E  Fahlman             :-)
From: Scott E  Fahlman 
 
I propose that the following character sequence for joke markers:
        
:-)
        
Read it sideways.  Actually, it is probably more economical to mark
things that are NOT jokes, given current trends.  For this, use
        
:-(
Other suggestions on the forum included an asterisk and an ampersand , the former meant to represent a person doubled over in laughter, as well as a
percent sign The percent sign (sometimes per cent sign in British English) is the symbol used to indicate a percentage, a number or ratio as a fraction of 100. Related signs include the permille (per thousand) sign and the permyriad (per ten thousand) ...
and a
pound sign The pound sign is the symbol for the pound unit of sterling – the currency of the United Kingdom and previously of Great Britain and of the Kingdom of England. The same symbol is used for other currencies called pound, such as the Gibralt ...
. Within a few months, the smiley had spread to the
ARPANET The Advanced Research Projects Agency Network (ARPANET) was the first wide-area packet-switched network with distributed control and one of the first networks to implement the TCP/IP protocol suite. Both technologies became the technical fou ...
and
Usenet Usenet () is a worldwide distributed discussion system available on computers. It was developed from the general-purpose Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it wa ...
. Many of those that pre-dated Fahlman either drew faces using alphabetic symbols or created digital pictograms.
Scott Fahlman Scott Elliott Fahlman (born March 21, 1948) is a computer scientist and Professor Emeritus at Carnegie Mellon University's Language Technologies Institute and Computer Science Department. He is notable for early work on automated planning and s ...
took it a step further, by suggesting that not only could his emoticon communication
emotion Emotions are mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or suffering, displeasure. There is currently no scientific ...
, but also replace language. Using the emoticons as a form of communication is why Fahlman is seen as the creator of emoticons vs. other earlier claims.


Later evolution

In modern times, emoticons have been around since 1990s and at present "Smiley" emoticons (colon, hyphen and bracket) have become integral to digital communications, and have inspired a variety of other emoticons, including the "winking" face using a
semicolon The semicolon or semi-colon is a symbol commonly used as orthographic punctuation. In the English language, a semicolon is most commonly used to link (in a single sentence) two independent clauses that are closely related in thought. When a ...
, the "surprised" face with a letter '' o'' in place of a bracket , and , a visual representation of the
Face with Tears of Joy emoji Appearance in 167x167px Face with Tears of Joy (😂) is an emoji that represents a crying with laughter facial expression. While it is broadly referred to as an emoji, since it is used to demonstrate emotion, it is also referred to as an emoti ...
or the acronym
LOL LOL, or lol, is an initialism for laughing out loud and a popular element of Internet slang. It was first used almost exclusively on Usenet, but has since become widespread in other forms of computer-mediated communication and even face-to ...
. The 1997 book ''Smileys'' by
David Sanderson David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...
included over 650 different emoticons, and James Marshall's online dictionary of emoticons listed over two thousand in the early 2000s. A researcher at Stanford University surveyed the emoticons used in four million
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
messages and found that the smiling emoticon without a hyphen "nose" was much more common than the original version with the hyphen . Linguist
Vyvyan Evans Vyvyan Evans (born ) is a British cognitive linguist, digital communication technologist, popular science author, science fiction author and public intellectual. He has published fifteen books, both non-fiction and fiction. He holds a Ph.D. in ...
argues that this represents a shift in usage by younger users as a form of ''
covert prestige In sociolinguistics, covert prestige is a type of scenario in which nonstandard languages or dialects are regarded to be of high linguistic prestige by members of a speech community. This is in contrast to the typical case of linguistic prestige, ...
'': rejecting a standard usage in order to demonstrate in-group membership. Inspired by Fahlman's idea of using faces in language, the Loufrani family established
The Smiley Company The Smiley Company is a brand licensing company, based in London, United Kingdom. It holds the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessori ...
in 1996. Nicolas Loufrani developed hundreds of different emoticons, including 3D versions. His designs were registered at the United States Copyright Office in 1997 and appeared online as .gif files in 1998. These were the first graphical representations of the originally text-based emoticon. He published his icons as well as emoticons created by others, along with their ASCII versions, in an online Smiley Dictionary in the early 2000s. This dictionary included over 3,000 different smileys and was published as a book called ''Dico Smileys'' in 2002. Fahlman has stated that he sees emojis as ''"the remote descendants of this thing I did."'' On September 23rd, 2021, it was announced that
Scott Fahlman Scott Elliott Fahlman (born March 21, 1948) is a computer scientist and Professor Emeritus at Carnegie Mellon University's Language Technologies Institute and Computer Science Department. He is notable for early work on automated planning and s ...
was holding an auction for the original emoticons he created in 1982. The auction was held in
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and sold the two designs as non-fungible tokens (NFT). The online auction ended later that month, with the originals selling for $237,500.


Styles


Western

Usually, emoticons in Western style have the eyes on the left, followed by the nose and the mouth. The two-character version :) which omits the nose is also very popular. The most basic emoticons are relatively consistent in form, but each of them can be transformed by being rotated (making them tiny
ambigrams An ambigram is a calligraphic design that has several interpretations as written. The term was coined by Douglas Hofstadter in 1983. Most often, ambigrams appear as visually symmetrical words. When flipped, they remain unchanged, or they mutate ...
), with or without a hyphen (nose). There are also some possible variations to emoticons to get new definitions, like changing a character to express a new feeling, or slightly change the mood of the emoticon. For example, :( equals sad and :(( equals very sad. Weeping can be written as :'(. A blush can be expressed as :">. Others include wink ;), a grin :D, smug :->, and can be used to denote a flirting or joking tone, or may be implying a second meaning in the sentence preceding it.Dresner & Herring (2010). ;P, such as when
blowing a raspberry Blowing a raspberry, strawberry, razzing or making a Bronx cheer, is to make a noise similar to flatulence that may signify derision, real or feigned. It is also used in childhood phonemic play. It is made by placing the tongue between the lips, ...
. An often used combination is also <3 for a heart, and for a broken heart. :O is also sometimes used to depict shock. :/ is used to depict melancholy, disappointment, or disapproval. :, is used to depict a neutral face. A broad grin is sometimes shown with crinkled eyes to express further amusement; XD and the addition of further "D" letters can suggest laughter or extreme amusement e.g. XDDDD. The same is true for X3 but the three represents an animal's mouth. There are other variations including >:( for anger, or >:D for an evil grin, which can be, again, used in reverse, for an unhappy angry face, in the shape of D:<. =K for vampire teeth, :s for grimace, and :P tongue out, can be used to denote a flirting or joking tone, or may be implying a second meaning in the sentence preceding it. As computers offer increasing built-in support for non-Western writing systems, it has become possible to use other glyphs to build emoticons. The '
shrug A shrug is a gesture performed by raising both shoulders, and is a representation of an individual either being indifferent about something or not knowing an answer to a question. The shoulder-raising action may be accompanied by rotating the pal ...
' emoticon, ¯\_(ツ)_/¯, uses the glyph
Tsu (hiragana: つ, katakana: ツ) is one of the Japanese kana, each of which represents one mora. Both are phonemically although for phonological reasons, the actual pronunciation is . The small kana っ/ッ, known as sokuon, are identic ...
from the Japanese
katakana is a Japanese syllabary, one component of the Japanese writing system along with hiragana, kanji and in some cases the Latin script (known as rōmaji). The word ''katakana'' means "fragmentary kana", as the katakana characters are derived f ...
writing system. An equal sign is often used for the eyes in place of the colon, seen as =), without changing the meaning of the emoticon. In these instances, the hyphen is almost always either omitted or, occasionally, replaced with an "o" as in =O). In most circles it has become acceptable to omit the hyphen, whether a colon or an equal sign is used for the eyes, but in some areas of usage people still prefer the larger, more traditional emoticon :-) or :^). One linguistic study has indicated that the use of a nose in an emoticon may be related to the user's age, with younger people less likely to use a nose. Similar-looking characters are commonly substituted for one another: for instance, o, O, and 0 can all be used interchangeably, sometimes for subtly different effect or, in some cases, one type of character may look better in a certain font and therefore be preferred over another. It is also common for the user to replace the rounded brackets used for the mouth with other, similar brackets, such as ] instead of ). Some variants are also more common in certain countries due to
keyboard layout A keyboard layout is any specific physical, visual or functional arrangement of the keys, legends, or key-meaning associations (respectively) of a computer keyboard, mobile phone, or other computer-controlled typographic keyboard. is the actua ...
s. For example, the smiley =) may occur in
Scandinavia Scandinavia; Sámi languages: /. ( ) is a subregion in Northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. In English usage, ''Scandinavia'' most commonly refers to Denmark, Norway, and Swe ...
, where the keys for = and ) are placed right beside each other. However, the :) variant is without a doubt the dominant one in Scandinavia, making the =) version a rarity.
Diacritic A diacritic (also diacritical mark, diacritical point, diacritical sign, or accent) is a glyph added to a letter or to a basic glyph. The term derives from the Ancient Greek (, "distinguishing"), from (, "to distinguish"). The word ''diacriti ...
al marks are sometimes used. The letters Ö and Ü can be seen as an emoticon, as the upright version of :O (meaning that one is surprised) and :D (meaning that one is very happy) respectively. Some emoticons may be read right to left instead, and in fact, can only be written using standard ASCII keyboard characters this way round; for example D: which refers to being shocked or anxious, opposite to the large grin of :D. On the Russian-speaking Internet, the right parenthesis ) is used as a smiley. Multiple parentheses )))) are used to express greater happiness, amusement or laughter. It is commonly placed at the end of a sentence, replacing the full stop. The colon is omitted due to being in a lesser-known position on the ЙЦУКЕН keyboard layout.


Japanese (''kaomoji'')

Users from Japan popularized a style of emoticons ( 顔文字, ''kaomoji'', lit. 'face characters') that can be understood without tilting one's head. This style arose on ASCII NET, an early Japanese online service, in the 1980s. They often include Japanese typography in addition to ASCII characters, and in contrast to Western-style emoticons, tend to emphasize the eyes, rather than the mouth. Wakabayashi Yasushi is credited with inventing the original ''kaomoji'' in 1986. Similar-looking emoticons were used on the
Byte Information Exchange BYTE Information eXchange (BIX) was an online service created by ''BYTE''. History ''BYTE'' in the October 1984 issue announced BYTEnet, "a project in computer conferencing", with 200 beta testers who received free service during the "experiment". ...
(BIX) around the same time. Whereas Western emoticons were first used by US computer scientists, ''kaomoji'' were most commonly used by young girls and fans of Japanese comics ('' manga''). Linguist Ilaria Moschini suggests this is partly due to the ''
kawaii ''Kawaii'' is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.Kerr, Hui-Ying (23 November 2016)"What is kawaii – and why did the world fall for the ‘cult of c ...
'' ('cuteness') aesthetic of ''kaomoji''. These emoticons are usually found in a format similar to (*_*). The asterisks indicate the eyes; the central character, commonly an
underscore An underscore, ; also called an underline, low line, or low dash; is a line drawn under a segment of text. In proofreading, underscoring is a convention that says "set this text in italic type", traditionally used on manuscript or typescript a ...
, the mouth; and the parentheses, the outline of the face. Different emotions can be expressed by changing the character representing the eyes: for example, "T" can be used to express crying or sadness: (T_T). T_T may also be used to mean "unimpressed". The emphasis on the eyes in this style is reflected in the common usage of emoticons that use only the eyes, e.g. ^^. Looks of stress are represented by the likes of (x_x), while (-_-;) is a generic emoticon for nervousness, the semicolon representing an anxiety-induced sweat drop (discussed further below). /// can indicate embarrassment by symbolizing blushing, resembling the lines drawn on cheeks in manga. Characters like hyphens or periods can replace the underscore; the period is often used for a smaller, "cuter" mouth, or to represent a nose, e.g. (^.^). Alternatively, the mouth/nose can be left out entirely, e.g. (^^). Parentheses are sometimes replaced with braces or
square brackets A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. Typically deployed in symmetric pairs, an individual bracket may be identified as a 'left' or 'r ...
, e.g. or _0/code>. Many times, the parentheses are left out completely, e.g. ^^, >.< , o_O, O.O, e_e, or e.e. A quotation mark ", apostrophe ', or semicolon ; can be added to the emoticon to imply apprehension or embarrassment, in the same way that a sweat drop is used in manga and
anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
. Microsoft IME 2000 (
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
) or later supports the input of emoticons like the above by enabling the Microsoft IME Spoken Language/Emotion Dictionary. In IME 2007, this support was moved to the Emoticons dictionary. Such dictionaries allow users to call up emoticons by typing words that represent them. Communication software allowing the use of
Shift JIS Shift JIS (Shift Japanese Industrial Standards, also SJIS, MIME name Shift_JIS, known as PCK in Solaris contexts) is a character encoding for the Japanese language, originally developed by a Japanese company called ASCII Corporation in conjuncti ...
encoded characters rather than just ASCII allowed for the development of more kaomoji using the extended character set including
hiragana is a Japanese syllabary, part of the Japanese writing system, along with ''katakana'' as well as ''kanji''. It is a phonetic lettering system. The word ''hiragana'' literally means "flowing" or "simple" kana ("simple" originally as contrast ...
, katakana,
kanji are the logographic Chinese characters taken from the Chinese family of scripts, Chinese script and used in the writing of Japanese language, Japanese. They were made a major part of the Japanese writing system during the time of Old Japanese ...
, symbols,
Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...
and
Cyrillic alphabet , bg, кирилица , mk, кирилица , russian: кириллица , sr, ћирилица, uk, кирилиця , fam1 = Egyptian hieroglyphs , fam2 = Proto-Sinaitic , fam3 = Phoenician , fam4 = Gr ...
, such as , (`Д´) or (益). Modern communication software generally utilizes
Unicode Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, wh ...
, which allows for the incorporation of characters from other languages and a variety of symbols into the kaomoji, as in (◕‿◕✿) (❤ω❤) (づ ◕‿◕ )づ (▰˘◡˘▰). Further variations can be produced using Unicode combining characters, as in ٩(͡๏̯͡๏)۶ or ᶘᵒᴥᵒᶅ.


Combination of Japanese and Western styles

English-language
anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...
forums adopted those Japanese-style emoticons that could be used with the standard ASCII characters available on Western keyboards. Because of this, they are often called "anime style" emoticons in English. They have since seen use in more mainstream venues, including online gaming, instant-messaging, and non-anime-related discussion forums. Emoticons such as <( ^.^ )>, <(^_^<), <(o_o<), <( -'.'- )>, <('.'-^), or (>';..;')> which include the parentheses, mouth or nose, and arms (especially those represented by the inequality signs < or >) also are often referred to as "" in reference to their likeness to Nintendo's
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
character
Kirby Kirby may refer to: Buildings * Kirby Building, a skyscraper in Dallas, Texas, United States * Kirby Hall, an Elizabethan country house near Corby, Northamptonshire, England * Kirby House (disambiguation), various houses in England and the Unit ...
. The parentheses are sometimes dropped when used in the English language context, and the underscore of the mouth may be extended as an intensifier for the emoticon in question, e.g. ^_________^ for very happy. The emoticon uses the Eastern style, but incorporates a depiction of the Western "middle-finger flick-off" using a "t" as the arm, hand, and finger. Using a lateral click for the nose such as in is believed to originate from the Finnish image-based message board Ylilauta, and is called a "Lenny face". Another apparently Western invention is the use of emoticons like *,..,* or `;..;´ to indicate vampires or other mythical beasts with fangs. Exposure to both Western and Japanese style emoticons or kaomoji through blogs, instant messaging, and forums featuring a blend of Western and Japanese pop culture has given rise to many emoticons that have an upright viewing format. The parentheses are often dropped, and these emoticons typically only use alphanumeric characters and the most commonly used English punctuation marks. Emoticons such as -O-, -3-, -w-, '_', ;_;, T_T, :>, and .V. are used to convey mixed emotions that are more difficult to convey with traditional emoticons. Characters are sometimes added to emoticons to convey an anime- or manga-styled sweat drop, for example ^_^', !>_, <@>_____<@>;;, ;O;, and *u*. The equals sign can also be used for closed, anime-looking eyes, for example =0=, =3=, =w=, =A=, and =7=. The uwu face (and its variations UwU and OwO), is an emoticon of Japanese origin which denotes a cute expression or emotion felt by the user, but has more recently become associated with the furry fandom. In Brazil, sometimes combining characters (accents) are added to emoticons to represent eyebrows, as in ò_ó, ó_ò, õ_o, ù_u, o_Ô, or ( •̀ ᴗ •́ ).


2channel

Users of the Japanese discussion board
2channel , also known as 2ch, Channel 2, and sometimes retrospectively as 2ch.net, was an anonymous Japanese textboard founded in 1999 by Hiroyuki Nishimura. Described in 2007 as "Japan's most popular online community", the site had a level of influ ...
, in particular, have developed a wide variety of unique emoticons using characters from various scripts, such as
Kannada Kannada (; ಕನ್ನಡ, ), originally romanised Canarese, is a Dravidian language spoken predominantly by the people of Karnataka in southwestern India, with minorities in all neighbouring states. It has around 47 million native s ...
, as in ಠ_ಠ (for a look of disapproval, disbelief, or confusion). These were quickly picked up by
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
and spread to other Western sites soon after. Some have taken on a life of their own and become characters in their own right, like Monā.


Korean

In
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
, emoticons use Korean
Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The le ...
letters, and the Western style is rarely used. The structures of Korean and Japanese emoticons are somewhat similar, but they have some differences. Korean style contains Korean jamo (letters) instead of other characters. There are countless number of emoticons that can be formed with such combinations of Korean jamo letters. Consonant jamos , or as the mouth/nose component and , or for the eyes. For example: ㅇㅅㅇ, ㅇㅂㅇ, ㅇㅁㅇ and -ㅅ-. Faces such as 'ㅅ', "ㅅ", 'ㅂ' and 'ㅇ', using quotation marks " and apostrophes ' are also commonly used combinations. Vowel jamos such as ㅜ,ㅠ depict a crying face. Example: ㅜㅜ, ㅠㅠ and 뉴뉴 (same function as T in western style). Sometimes ㅡ (not an em-dash "—" but a vowel jamo), a comma or an underscore is added, and the two character sets can be mixed together, as in ㅜ.ㅜ, ㅠ.ㅜ, ㅠ.ㅡ, ㅜ_ㅠ, ㅡ^ㅜ and ㅜㅇㅡ. Also, semicolons and carets are commonly used in Korean emoticons; semicolons mean sweating (embarrassed). If they are used with ㅡ or – they depict a bad feeling. Examples: -;/, --^, ㅡㅡ;;;, -_-;; and -_^. However, ^^, ^오^ means smile (almost all people use this without distinction of sex or age). Others include: ~_~, --a, -6-, +0+.


Chinese ideographic

The character 囧 (U+56E7), which means "bright", may be combined with posture emoticon Orz, such as 囧rz. The character existed in
Oracle bone script Oracle bone script () is an ancient form of Chinese characters that were engraved on oracle bonesanimal bones or Turtle shell#Plastron, turtle plastrons used in pyromancy, pyromantic divination. Oracle bone script was used in the late 2nd millen ...
, but its use as emoticon was documented as early as January 20, 2005. Other ideographic variants for 囧 include 崮 (king 囧), 莔 (queen 囧), 商 (囧 with hat), 囧興 (turtle), 卣 (
Bomberman is a video game franchise originally developed by Hudson Soft and currently owned by Konami. The original game, also known as ''Bakudan Otoko'' (''爆弾男''), was released in Japan in July 1983 and has since spawned multiple sequels and sp ...
). The character 槑 (U+69D1), which sounds like the word for "plum" (梅 (U+FA44)), is used to represent double of 呆 (dull), or further magnitude of dullness. In Chinese, normally full characters (as opposed to the stylistic use of 槑) might be duplicated to express emphasis.


Posture emoticons


Orz

Orz (other forms include: ) is an emoticon representing a kneeling or bowing person (the Japanese version of which is called ''
dogeza is an element of traditional Japanese etiquette which involves kneeling directly on the ground and bowing to prostrate oneself while touching one's head to the floor.Leaman, Olive''Friendship East and West: philosophical perspectives''p. 74 It ...
'') with the "o" being the head, the "r" being the arms and part of the body, and the "z" being part of the body and the legs. This
stick figure A stick figure, also known as a stickman, is a very simple drawing of a person or an animal, composed of a few lines, curves, and dots. On a stick figure, the head is most often represented by a circle, which can be either a solid color or som ...
can represent respect or ''kowtowing'', but commonly appears along a range of responses, including "frustration, despair, sarcasm, or grudging respect". It was first used in late 2002 at the forum on Techside, a Japanese personal website. At the "Techside FAQ Forum" (TECHSIDE教えて君BBS(教えてBBS) ), a poster asked about a cable cover, typing to show a cable and its cover. Others commented that it looked like a kneeling person, and the symbol became popular. These comments were soon deleted as they were considered off-topic. By 2005, Orz spawned a subculture: blogs have been devoted to the emoticon, and
URL shortening URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has ...
services have been named after it. In Taiwan, Orz is associated with the phrase "
nice guy "Nice guy" is an informal term, commonly used with either a literal or a sarcastic meaning, for a man. In the literal sense, the term describes a man who is agreeable, gentle, compassionate, sensitive and vulnerable. The term is used both pos ...
"that is, the concept of males being rejected for a date by females, with a phrase like "You are a nice guy." Orz should not be confused with m(_ _)m, which means "Thank you" or an apology (つ ͡ꈍ ͜ʖ̫ ͡ꈍ ).


Multimedia variations

A portmanteau of ''emotion'' and ''
sound In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' b ...
'', an emotisound is a brief sound transmitted and played back during the viewing of a message, typically an IM message or e-mail message. The sound is intended to communicate an emotional
subtext Subtext is any content of a creative work, which is not announced explicitly (by characters or author), but is implicit, or becomes something understood by the audience. Subtext has been used historically to imply controversial subjects without ...
. Many instant messaging clients automatically trigger sound effects in response to specific emoticons. Some services, such as MuzIcons, combine emoticons and music player in an
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia software platform used for production of animations, rich web applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. Fla ...
-based widget. In 2004, the Trillian chat application introduced a feature called "emotiblips", which allows Trillian users to stream files to their instant message recipients "as the voice and video equivalent of an emoticon". In 2007, MTV and
Paramount Home Entertainment Paramount Home Entertainment (formerly Paramount Home Media Distribution, and originally Paramount Home Video) is the home video distribution arm of Paramount Pictures, a division of Paramount Global. The division oversees PPC's home entertainme ...
promoted the "emoticlip" as a form of
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
for the second season of the show ''The Hills''. The emoticlips were twelve short snippets of dialogue from the show, uploaded to YouTube, which the advertisers hoped would be distributed between web users as a way of expressing feelings in a similar manner to emoticons. The emoticlip concept is credited to the Bradley & Montgomery advertising firm, which hopes they would be widely adopted as "greeting cards that just happen to be selling something". In 2008, an emotion-sequence animation tool, called FunIcons was created. The
Adobe Flash Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia software platform used for production of animations, rich web applications, desktop applications, mobile apps, mobile games, and embedded web browser video players. Fla ...
and
Java Java (; id, Jawa, ; jv, ꦗꦮ; su, ) is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea to the north. With a population of 151.6 million people, Java is the world's mos ...
-based application allows users to create a short animation. Users can then email or save their own animations to use them on similar social utility applications. During the first half of the 2010s, there have been different forms of small audiovisual pieces to be sent through instant messaging systems to express one's emotion. These videos lack an established name, and there are several ways to designate them: "emoticlips" (named above), "emotivideos" or more recently "emoticon videos". These are tiny videos that can be easily transferred from one mobile phone to another. Current video compression codecs such as
H.264 Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and distr ...
allow these pieces of video to be light in terms of file size and very portable. The popular computer and mobile app
Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...
use these in a separate keyboard or by typing the code of the "emoticon videos" between parentheses.


Emoticons and intellectual property rights

In 2000, Despair, Inc. obtained a U.S.
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...
registration for the "frowny" emoticon :-( when used on "greeting cards, posters and art prints". In 2001, they issued a satirical press release, announcing that they would sue Internet users who typed the frowny; the joke backfired and the company received a storm of protest when its mock release was posted on technology news website
Slashdot ''Slashdot'' (sometimes abbreviated as ''/.'') is a social news website that originally advertised itself as "News for Nerds. Stuff that Matters". It features news stories concerning science, technology, and politics that are submitted and eval ...
. A number of
patent application A patent application is a request pending at a patent office for the grant of a patent for an invention described in the patent specification and a set of one or more claims stated in a formal document, including necessary official forms and re ...
s have been filed on inventions that assist in communicating with emoticons. A few of these have been issued as US
patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...
s. US 6987991, for example, discloses a method developed in 2001 to send emoticons over a cell phone using a drop-down menu. The stated advantage over the
prior art Prior art (also known as state of the art or background art) is a concept in patent law used to determine the patentability of an invention, in particular whether an invention meets the novelty and the inventive step or non-obviousness criteria ...
was that the user saved on the number of keystrokes though this may not address the obviousness criteria. The emoticon :-) was also filed in 2006 and registered in 2008 as a European
Community Trademark A European Union trade mark or EU trade mark (abbreviated EUTM; named ''Community Trade Mark'' (''CTM'') until 23 March 2016) is a trade mark which is pending registration or has been registered in the European Union as a whole (rather than on a na ...
(CTM). In
Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
, the Supreme Administrative Court ruled in 2012 that the emoticon cannot be trademarked, thus repealing a 2006 administrative decision trademarking the emoticons :-), =), =(, :) and :(. In 2005, a Russian court rejected a legal claim against Siemens by a man who claimed to hold a trademark on the ;-) emoticon. In 2008, Russian entrepreneur Oleg Teterin claimed to have been granted the trademark on the ;-) emoticon. A license would not "cost that muchtens of thousands of dollars" for companies, but would be free of charge for individuals.


Unicode

A different, but related, use of the term "emoticon" is found in the
Unicode Standard Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, whic ...
, referring to a subset of emoji which display facial expressions. The standard explains this usage with reference to existing systems, which provided functionality for substituting certain textual emoticons with images or emoji of the expressions in question. Some smiley faces were present in Unicode since 1.1, including a white
frowning A frown (also known as a scowl) is a facial expression in which the eyebrows are brought together, and the forehead is wrinkled, usually indicating displeasure, sadness or worry, or less often confusion or concentration. The appearance of a frow ...
face, a white
smiling A smile is a facial expression formed primarily by flexing the muscles at the sides of the mouth. Some smiles include a contraction of the muscles at the corner of the eyes, an action known as a Duchenne smile. Among humans, a smile expresses ...
face, and a black smiling face. ("Black" refers to a glyph which is filled, "white" refers to a glyph which is unfilled). The Emoticons block was introduced in
Unicode Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, wh ...
Standard version 6.0 (published in October 2010) and extended by 7.0. It covers Unicode range from U+1F600 to U+1F64F fully. After that block had been filled,
Unicode 8.0 Unicode, formally The Unicode Standard,The formal version reference is is an information technology standard for the consistent encoding, representation, and handling of text expressed in most of the world's writing systems. The standard, whi ...
(2015), 9.0 (2016) and 10.0 (2017) added additional emoticons in the range from U+1F910 to U+1F9FF. Currently, U+1F90CU+1F90F, U+1F93F, U+1F94DU+1F94F, U+1F96CU+1F97F, U+1F998U+1F9CF (excluding U+1F9C0 which contains the 🧀 emoji) and U+1F9E7U+1F9FF do not contain any emoticons since Unicode 10.0. For historic and compatibility reasons, some other heads, and figures, which mostly represent different aspects like genders, activities, and professions instead of emotions, are also found in
Miscellaneous Symbols and Pictographs Miscellaneous Symbols and Pictographs is a Unicode block containing meteorological and astronomical symbols, emoji characters largely for compatibility with Japanese telephone carriers' implementations of Shift JIS, and characters originally fro ...
(especially U+1F466U+1F487) and
Transport and Map Symbols Transport and Map Symbols is a Unicode block containing transportation and map icons, largely for compatibility with Japanese telephone carriers' emoji implementations of Shift JIS, and to encode characters in the Wingdings and Wingdings 2 char ...
. Body parts, mostly hands, are also encoded in the
Dingbat In typography, a dingbat (sometimes more formally known as a printer's ornament or printer's character) is an ornament, specifically, a glyph used in typesetting, often employed to create box frames, (similar to box-drawing characters) or as ...
and
Miscellaneous Symbols Miscellaneous Symbols is a Unicode block (U+2600–U+26FF) containing glyphs representing concepts from a variety of categories: astrological, astronomical, chess, dice, musical notation, political symbols, recycling, religious symbols, trigr ...
blocks.


See also

* ASCII art * Emotion Markup Language (EML) *
Emotions in virtual communication Emotions in virtual communication differ in a variety of ways from those in face-to-face interactions due to the characteristics of computer-mediated communication (CMC). CMC may lack many of the auditory and visual cues normally associated with th ...
*
Henohenomoheji ''Henohenomoheji'' ( ja, へのへのもへじ ) or ''hehenonomoheji'' () is a face known to be drawn by Japanese schoolchildren using hiragana characters. It became a popular drawing during the Edo period. The word breaks down into seven hir ...
*
Hieroglyph A hieroglyph ( Greek for "sacred carvings") was a character of the ancient Egyptian writing system. Logographic scripts that are pictographic in form in a way reminiscent of ancient Egyptian are also sometimes called "hieroglyphs". In Neoplatoni ...
*
iConji iConji is a free pictographic communication system based on an open, visual vocabulary of characters with built-in translations for most major languages. In May 2010 iConji Messenger was released with support for Apple iOS (iPhone, iPad, iPod) ...
* Internet slang *
Irony punctuation Irony punctuation is any form of notation proposed or used to denote irony or sarcasm in text. Written English lacks a standard way to mark irony, and several forms of punctuation have been proposed. Among the oldest and most frequently atte ...
* Kaoani * List of emoticons * Martian language *
Pixel art Pixel art () is a form of digital art drawn with graphical software where images are built using pixels as the only building block. It is widely associated with the low-resolution graphics from 8-bit and 16-bit era computers and arcade video g ...
*
Smiley A smiley, sometimes referred to as a smiley face, is a basic ideogram that represents a smiling face. Since the 1950s it has become part of popular culture worldwide, used either as a standalone ideogram, or as a form of communication, such a ...
*
Tête à Toto The tête à Toto is a French typographical design and children's game, well known to French schoolchildren. It consists of the equation "0+0=0", written with the first two "0"s for eyes, the "+" for a nose, the "=" for a mouth, and the final "0" ...
*
Text Text may refer to: Written word * Text (literary theory), any object that can be read, including: **Religious text, a writing that a religious tradition considers to be sacred **Text, a verse or passage from scripture used in expository preachin ...
*
Typographic alignment In typesetting and page layout, alignment or range is the setting of text flow or image placement relative to a page, column (measure), table cell, or tab (and often to an image above it or under it). The type alignment setting is sometimes ref ...
* Typographic approximation


Explanatory notes


References


Further reading

* * Bódi, Zoltán, and Veszelszki, Ágnes (2006). ''Emotikonok. Érzelemkifejezés az internetes kommunikációban'' (Emoticons: Expressing Emotions in the Internet Communication). Budapest: Magyar Szemiotikai Társaság. * Dresner, Eli, and Herring, Susan C. (2010)
"Functions of the Non-verbal in CMC: Emoticons and Illocutionary Force"
(preprint copy). ''Communication Theory 20'': 249–268. * * Veszelszki, Ágnes (2012)
Connections of Image and Text in Digital and Handwritten Documents
In: Benedek, András, and Nyíri, Kristóf (eds.): ''The Iconic Turn in Education''. Series Visual Learning Vol. 2. Frankfurt am Main et al.: Peter Lang, pp. 97−110. * Veszelszki, Ágnes (2015)
"Emoticons vs. Reaction-Gifs: Non-Verbal Communication on the Internet from the Aspects of Visuality, Verbality and Time"
In: Benedek, András − Nyíri, Kristóf (eds.): ''Beyond Words: Pictures, Parables, Paradoxes'' (series Visual Learning, vol. 5). Frankfurt: Peter Lang. 131−145. * Wolf, Alecia (2000). "Emotional expression online: Gender differences in emoticon use". ''CyberPsychology & Behavior 3'': 827–833.


External links

* {{Authority control ASCII art Computer-related introductions in 1982 Email Internet forum terminology Internet memes Internet slang Online chat Pictograms