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Carrom Company (also Carrom Industries) was a manufacturer of games and furniture, headquartered in
Ludington, Michigan Ludington ( ) is the largest city and county seat of Mason County in the U.S. state of Michigan. As of the 2010 census, the city population was 8,076. Ludington is a harbor town located on Lake Michigan at the mouth of the Pere Marquette River ...
. It started as Ludington Novelty Company in the 19th century. Its main product was the game of
carrom Carrom is a tabletop game of Indian origin in which players flick discs, attempting to knock them to the corners of the board. The game is very popular in the Indian subcontinent, and is known by various names in different languages. In Sou ...
s. The company first started as the Ludington Novelty company at the end of the nineteenth century making
novelty Novelty (derived from Latin word ''novus'' for "new") is the quality of being new, or following from that, of being striking, original or unusual. Novelty may be the shared experience of a new cultural phenomenon or the subjective perception of an ...
items. One of these was the game of carroms as a family game. The first carrom game boards were made by hand one by one and sold first before another was made. The game was sold in the US by the tens-of-thousands starting at the end of the 19th century. The parlor game became popular worldwide. Various local businessmen were involved with the company in its financing and management. Additional products were added to the original game of carroms as time went on, usually as associated furniture. The original company sold out to a larger firm in 1951 and the Ludington branch, which continued making the carroms game, became a small part of the larger firm.


Beginnings (1889–1900)

Henry L. Haskell started the Ludington Novelty company in 1889, making baskets and games. The names of the first games of "Novelty" are unknown. Haskell was a Sunday school teacher at the time and was concerned that young boys were loitering around
pool hall A billiard, pool or snooker hall (or parlour, room or club; sometimes compounded as poolhall, poolroom, etc.) is a place where people get together for playing cue sports such as pool, snooker or carom billiards. Such establishments commonly ser ...
s, exposing them to develop bad habits. In 1892, he invented a game called carroms that the whole family could play on a carrom board, a design he later patented. An 1895 newspaper advertisement said, "you can keep the boys home nights by giving them a good carrom game." The first carrom game boards were made by hand in 1892. At that time a
game board Board games are tabletop games that typically use . These pieces are moved or placed on a pre-marked board (playing surface) and often include elements of table, card, role-playing, and miniatures games as well. Many board games feature a co ...
was made and then sold before another was started. Haskell convinced his friend John A. Mitchell to invest in this venture in 1893. Mitchell invested $1000 in Haskell's enterprise, his brother Chauncey also invested, and the Ludington Novelty company was founded. In 1893, the company's production was about ten game boards per day; approximately 2,500 were produced in the first year. They were made by hand with the assistance of crude machinery from a Ludington planing mill partly owned by Haskell. Haskell's carroms game was marketed from Ludington and by 1901 had been introduced to ten states by their traveling salesman Eugene C. Allen. Haskell patented the carom game board (USD27788S) on October 26, 1897. His invention became popular in the US, then spread globally. An 1898 advertisement for the game of carroms in a Ludington journal used the slogan "A little nonsense now and then is relished by the wisest men." The ad went on to say that a fascinating way of nonsense was through the best parlor game made – carroms. Catalogs of carroms products were available upon request.


History

Justus Smith Stearns, a local businessman, bought part of the company in 1900 and took over its management. The company prospered under his leadership. Other products were added to the game line, like the carrom folding card tables and other furniture. Carrom games and products were sold throughout the US by the thousands. John Mitchell was the president of Ludington Novelty Company in 1901 and his brother Chauncey E. Mitchell was treasurer. Haskell was secretary of the company at this time. Production had increased to 600 carroms games per day. The company employed 95 men, 85 women, 14 girls, and 8 boys. The string pockets for the four corners of the carroms game board for collecting the ring "strikers" were made by local Ludington housewives and provided extra income for them. Ludington Novelty Company bought out the game manufacturer Archarena Company of Peoria, Illinois in 1902 and they merged. Archarena was founded by Charles C. Harper and Edgar L. Williams. Harper was a clerk for Aetna Fire Insurance Company at the time. Williams had patents on four game boards associated with Archarena. The company became the Carrom-Archarena Company and was one of the largest employers in
Ludington, Michigan Ludington ( ) is the largest city and county seat of Mason County in the U.S. state of Michigan. As of the 2010 census, the city population was 8,076. Ludington is a harbor town located on Lake Michigan at the mouth of the Pere Marquette River ...
in the early 1900s. The Carrom-Archarena Company became Carrom Company in 1912. At this point, the game was sold in Europe and Asia. In 1916 Haskell obtained the building at 801 N. Rowe Street in Ludington. Carrom game boards were produced there. Haskell died on April 3, 1940. In 1942 the Carrom Company (also known as Carrom Industries) was sold by Stearn's grandson to William Ross of Milwaukee. Ross sold the company in 1950 to Lee Smith. Carrom Company was bought out by Shampaine Industries in 1951. Shampaine was headquartered in St. Louis and made furniture for institutions. Carrom's division in Ludington became a fractional part of their total business. By 1952, the total sales of carroms game boards over the first 63 years of production was estimated at over $4 million. The journal ''Wood Working Digest'' estimated 5 million boards had been sold by 1958. Lee Smith retired from the company in 1960. In April 1961 three key company employees – William J. Mueckler, Robert Erickson, and Albert Del Zoppo – resigned and started their own company to market games. The first letters of their last names formed their company name, Merdel Game Manufacturing Company. Merdel manufactured their own version of the well-known game. It was sold under the name "carom" (single "r"). Shampaine filed a lawsuit against Merdel in 1961 for copyright infringement, as the original game was carroms with double "rr"s. This lawsuit was ultimately dropped and dismissed on February 28, 1967. Affiliated Hospital Products Inc. acquired Shampaine in mid-1967, including Carrom Games with the registered
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...
of "carrom" with the double "rr" in the name. The company became one part of Affiliated's seven divisions. Affiliated made mostly furniture for hospitals. The Carrom Games division, a fraction of their total sales, moved production of their toys and games to
Red Lion, Pennsylvania Red Lion ( Pennsylvania Dutch: ''Rot Leeb'') is a borough in York County, Pennsylvania, settled in 1852 and incorporated on January 16, 1880. The population was 6,506 at the 2020 census. History Red Lion, settled in 1852, was named after one of ...
, for a short time in 1968. They continued to make the game of carroms and competed against Merdel's "carom" game. There was a lawsuit filed against Montgomery Ward & Company in 1969 by Affiliated, owner of the original carroms game. The lawsuit alleged that Montgomery Ward's Christmas catalog and newspaper ads misrepresented the carrom name by marketing a similar product made by Merdel with the name "carom" with one "r" to mislead the public. The lawsuit claimed that Montgomery Ward salespeople were representing to the public that what they were buying was the genuine original game of carroms, which was not correct. Their stores were, in fact, selling the copied reproduction of the game that was being produced by Merdel and sold for a lower price than the original game from Carrom Company. The carroms games branch of Affiliated moved to Sardis, Michigan, in 1972 and shut down later that year. This branch was sold to Merdel of Ludington. Merdel then began marketing the game with double "rr's" in the name since they now owned all rights to the trade name. By the 1980s the carrom game was selling between 80,000 and 100,000 game boards annually through toy and department stores. Merdel was acquired in 1981 by The Lightning Group of
Duncannon, Pennsylvania Duncannon is a borough in Perry County, Pennsylvania, United States. The population was 1,473 at the 2020 census. It is part of the Harrisburg–Carlisle Metropolitan Statistical Area. The center of population of Pennsylvania is located in Du ...
. Merdel bought game manufacturer William F. Drueke & Sons Company of
Grand Rapids, Michigan Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...
, in 1992 for just under a half-million dollars. Drueke was attractive to Merdel because they manufactured parts and boards to family-oriented games like
backgammon Backgammon is a two-player board game played with counters and dice on tables boards. It is the most widespread Western member of the large family of tables games, whose ancestors date back nearly 5,000 years to the regions of Mesopotamia and Pe ...
,
checkers Checkers (American English), also known as draughts (; British English), is a group of strategy board games for two players which involve diagonal moves of uniform game pieces and mandatory captures by jumping over opponent pieces. Checkers ...
,
cribbage Cribbage, or crib, is a card game, traditionally for two players, that involves playing and grouping cards in combinations which gain points. It can be adapted for three or four players. Cribbage has several distinctive features: the cribbag ...
and
chess Chess is a board game for two players, called White and Black, each controlling an army of chess pieces in their color, with the objective to checkmate the opponent's king. It is sometimes called international chess or Western chess to dist ...
. At one time in the 20th century Drueke was the only domestic manufacturer of chess sets; in the 21st century it was in financial difficulty and nearly went out of business. Drueke with its employees and equipment were merged into the games division of Merdel after it was acquired and moved its manufacturing operations from Grand Rapids to Ludington. Merdel changed back the Carrom Games division to the original name of Carrom Company in 1994. In 1996 Carrom bought what remained of the bankrupt Recreational Products Company. It moved its production of their air hockey game, pool tables and other works to Ludington. That part created the Carrom Sports branch division of Carrom Company.


Associated patents

File:Carrom board patent with signature.jpg, Game board, 1897 File:Carom back stop.jpg, Back stop board, 1900 File:Carroms pocket 1900 patent.jpg, Corner-pocket, 1900 File:Carom spring cue.jpg, Cue shooter, 1901 File:Carom game rings.jpg, Game-piece rings, 1902


References


Sources

* {{coord, 43, 56, 57.0, N, 86, 26, 42.5, W, type:landmark_region:US-MI, display=title History of Michigan Economy of Michigan Michigan culture Science and technology in Michigan Buildings and structures in Michigan Carrom