Nine.com.au (formerly Ninemsn) is an Australian news and current events website, owned by
ASX-listed company,
Nine Entertainment Co. It was originally established as a 50:50 joint venture between
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...
and PBL Media (now Nine Entertainment Co.) in 1997 as "Ninemsn." Microsoft sold its stake in the venture to Nine Entertainment in 2013 and the company was rebranded as Nine Digital in 2016. The website was rebranded to its current name Nine.com.au on 28 June 2016.
Nine.com.au is currently a network of sites including 9News, Nine's Wide World of Sports, and 9Honey.
History
The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the
Nine Network,
Australian Consolidated Press
Are Media is an Australian media company that was formed after the 2020 purchase of the assets of Bauer Media Australia, which had in turn acquired the assets of Pacific Magazines, AP Magazines and Australian Consolidated Press during the 201 ...
(ACP) and other PBL assets.
In December 2005, Ninemsn acquired Australian content syndication and mobile publishing leader
HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.
In 2006, Ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider.
Ninemsn introduced a new logo and a major redesign in mid-2011, allowing users to customise the site to their own preference.
Microsoft sold its 50% stake of
Mi9 to Nine Entertainment Company in 2013, whereby Mi9 was rebranded to Nine Digital. As part of the arrangement, Microsoft signed a long-term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft's suite of advertising products.
Ninemsn introduced a new look homepage in late 2014. Following the rebranding of its television assets in November 2015, Nine Entertainment rebranded Ninemsn to Nine.com.au on 28 June 2016.
Ninemsn's sub-brand sites were also rebranded to incorporate the Nine brand as 9Coach, 9Elsewhere, 9Finance, 9TheFix, 9Homes, 9Honey, 9Kitchen, 9Lifestyle and 9Pickle respectively. However, in November 2016, all sub-brands apart from 9Finance and 9Pickle were reorganised under a revised 9Honey umbrella brand that aimed to target women; 9Style was launched to take the previous role of 9Honey while 9Lifestyle was closed. 9Mums was later launched in March 2017 as a family and parenting brand.
References
External links
*
{{MSN services
Nine Network
MSN
Web portals
Internet properties established in 1997
1997 establishments in Australia
Australian news websites