Research (NMR) is an American firm that measures media
audiences, including television, radio, theatre films (via the AMC
Theatres MAP program) and newspapers. NMR, headquartered in New York
City, is best known for the Nielsen ratings, an audience measurement
system of television viewership that for years has been the deciding
factor in canceling or renewing television shows by television
networks. As of May 2012, it is part of Nielsen Holdings.
2 Corporate affairs
3 Initial public offering
4 See also
6 External links
Nielsen Media Research, once one of the largest media research
companies in the world, began as a division of ACNielsen, a marketing
research firm. In 1996, Nielsen Media
Research was split off into an
independent company and in 1999, was purchased by the Dutch
conglomerate VNU. In 2001,
VNU also purchased ACNielsen, thereby
bringing both companies under the same corporate umbrella.
reorganized and renamed the
Nielsen Company in 2007.
The Nielsen TV Ratings have been produced in the USA since the 1950-51
television season and statistically measure which programs are watched
by different segments of the population. The most well-known portion
is the "diary". During the four "sweeps" months of February, May, July
and November, Nielsen interviewers in
Oldsmar, Florida and Radcliff,
Kentucky ask homes to participate in filling out a diary of the
programs watched in their home for a one-week period.
The Nielsen sample included roughly 1,700 audimeter homes and rotating
board of nearly 850 diary respondents, by the early 1980s. Nielsen
launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable,
pay cable, and VCRs, and the NHI began offering daily cable ratings in
1982. Nielsen’s continued to advance with steady changes into the
mid 2000s (decade). Along with changing their counting methods,
Nielsen also started emphasizing their sample in 2003 in reaction to
census shifts and requests from some industry sectors. Nielsen’s
automated Local People Meter (LPM) technology was introduced in New
York and Los Angeles. The LPM improved the method of measurement from
active and diary-based to passive and meter-monitored. More
importantly, the LPM provides accurate measurements to particular
local markets, verse a nationwide sample from the People meter. While
diary-based surveys concentrated on quarterly sweeps periods, the
industry has been pushed toward year-round measurement, due to the
automated LPM system.
In 1996 Nielsen Media
Research began tracking computer, internet, and
video game usage through telephone surveys.
Recently, Nielsen announced the launch of its A2M2 project that would
measure television viewing in and out of the home.
Research is a sister company to Nielsen NetRatings,
Internet and digital media audiences through a
telephone and internet survey, and Nielsen BuzzMetrics, which measures
Nielsen also conducts market research for the film industry through
Research Group (NRG).
Nielsen has its headquarters in Lower Manhattan, New York City.
The company maintains an office in Oldsmar, Florida. Most of the
employees of Nielsen Media
Research work in Oldsmar, and the company's
media measurement work originates from the office. The Associated
Press said that the Oldsmar building, with a cost figure of $80
million, was "its so-called nerve center."
Initial public offering
Nielsen went in for an IPO (NYSE: NLSN) in January 2011 and was
the largest public offer in the
United States in the previous four
years. Being the largest IPO for a firm backed by private equity at
$1.64 billion, the IPO was well received and closely watched by all
big banks and private equity boutiques On March 1, 2011 they
announced the appointment of Liz Zale as Senior Vice President for
Investor Relations. Liz Zale was previously Vice President for
Investor Relations at
Moody's Corporation (NYSE: MCO).
New York City
New York City portal
Measurement of Lineups (AMOL)
Media Market or Designated Market Area (DMA)
^ FABRIKANT, GERALDINE (13 August 2011). "Big Makeover for Dutch Media
Data Company". New York Times. Retrieved 1 August 2011.
^ "Tidbits...". Electronic Gaming Monthly.
Ziff Davis (82): 20. May
^ "Univision sues over Nielsen's meters."
Associated Press at the St.
Petersburg Times. June 11, 2004. Retrieved on August 28, 2011.
^ "Contact Us Archived 2011-08-29 at the Wayback Machine.." Nielsen
Holdings. Retrieved on August 28, 2011. "The Nielsen Company, 770
Broadway, New York, NY 10003-9595"
^ Cowan, Lynn (26 January 2011). "Nielsen, Demand Media Jump on
Debut". Wall Street Journal. Retrieved 4 April 2011.
^ Bouryal, Kristie. "The
Nielsen Company Appoints Liz Zale Senior Vice
President for Investor Relations". Nielsen Press Room. The Nielsen
Company. Archived from the original on 24 April 2011. Retrieved 4
Lotz, Amanda D. "The
Television Will be Revolutionized." New York
University Press. Retrieved April 13, 2011.
Stoddard Jr., Laurence R. “The History of People Meters: How We Got
There (And Why).” United Kingdom, Cambridge University Press.
VNU Group bv
Nielsen Media Research
Nielsen Business Media
Nielsen Broadcast Data Systems