Nicollet Mall
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Nicollet Mall is a twelve-block portion of
Nicollet Avenue Nicollet Avenue is a major street in Minneapolis, Richfield, Bloomington, and Burnsville in the U.S. state of Minnesota. It passes through a number of locally well-known neighborhoods and districts, notably Eat Street in south Minneapolis an ...
running through
downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
,
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
, United States. It is the shopping and dining district of the city, and also a
pedestrian mall Pedestrian zones (also known as auto-free zones and car-free zones, as pedestrian precincts in British English, and as pedestrian malls in the United States and Australia) are areas of a city or town reserved for pedestrian-only use and in whi ...
and
transit mall A transit mall is a street, or set of streets, in a city or town along which automobile traffic is prohibited or greatly restricted and only public transit vehicles, bicycles, and pedestrians are permitted. Transit malls are instituted by communi ...
. Along with
Hennepin Avenue Hennepin Avenue is a major street in Minneapolis, Minnesota, United States. It runs from Lakewood Cemetery (at West 36th Street), north through the Uptown District of Southwest Minneapolis, through the Virginia Triangle, the former "Bottleneck" a ...
to the west, Nicollet Mall forms the cultural and commercial center of Minneapolis. Several notable Minneapolis buildings line the Mall, notably the
IDS Center The IDS Center is an office skyscraper located at 80 South 8th Street in Minneapolis, Minnesota. Completed in 1972, it is the tallest building in Minneapolis, and the tallest building in the state at a height of . It originally stood , thou ...
, the former
Dayton's Dayton's was an American department store chain founded in Minneapolis, Minnesota, in 1902 by George Draper Dayton. It operated several local high end department stores throughout Minnesota and the Upper Midwest for almost 100 years. Although it ...
flagship store, Orchestra Hall, and the
Minneapolis Central Library Minneapolis Central Library, a library in downtown Minneapolis, Minnesota, United States, is the largest library of the Hennepin County Library public library system. It bills itself as having "the third largest per capita public library collecti ...
. Minneapolis
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
Station
WCCO-TV WCCO-TV (channel 4) is a television station licensed to Minneapolis, Minnesota, United States, broadcasting the CBS network to the Twin Cities area. It is owned and operated by the network's CBS News and Stations division, and maintains studios ...
broadcasts from studios and offices on the south end of the Mall. Several major companies have their headquarters along the Mall, including
Target Corporation Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a compon ...
and
US Bank U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution ...
. On Thursdays during the summer, the Nicollet Mall hosts a
farmers' market A farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or o ...
while in the winter the Holidazzle Parade, now entitled "Holidazzle Village", are hosted in the Mall.


History

By the beginning of the 20th century, Nicollet Avenue had defined itself as the city's primary shopping street, as
department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appea ...
such as G.W. Hale Dry Goods Co. (opening 1867),
Donaldson's Donaldson's, previously known as The L. S. Donaldson Company, Minneapolis, Minnesota is a defunct department store company. History Scottish immigrant William Donaldson opened a small store in Minneapolis in 1881, located at 310 Nicollet Avenue. ...
(1881), and
Dayton's Dayton's was an American department store chain founded in Minneapolis, Minnesota, in 1902 by George Draper Dayton. It operated several local high end department stores throughout Minnesota and the Upper Midwest for almost 100 years. Although it ...
(1902) all opened on this stretch. Elizabeth Quinlan, the first woman clothing buyer in the country, opened her store in the
Young–Quinlan Building The Young–Quinlan Building was erected at 901 Nicollet Avenue, Minneapolis, Minnesota in 1926. Elizabeth Quinlan and her partner, Fred D. Young, owned and operated a women's specialty dress shop when Young died in 1911. Miss Quinlan decided to ex ...
, also on Nicollet. The first commercial district in Minneapolis centered on the intersection of Nicollet and Hennepin Avenues, an area known as Bridge Square and later the Gateway District. As the city grew and the area became more congested, businesses started moving south from
Washington Avenue Washington Avenue may refer to: United States * Washington Avenue (Miami Beach) in Miami Beach, Florida * Washington Avenue (Milford Mill, Maryland) * Washington Avenue (Towson, Maryland) * Washington Avenue (Minneapolis), a major street in Minne ...
. When Bridge Square arose in 1906, residents bought hay, dry goods, and supplies at the city market and small stores on Hennepin and Nicollet. Gateway Park replaced the Square in 1913, a green center with a classical pavilion, but was later razed in 1953. Until demolition began in 1959, most of Gateway District remained: a notorious skid row, two parks, large commercial buildings, and hundreds of businesses. The district was seen as suffering from social problems due to the number of
flophouse A flophouse (American English) or dosshouse (British English) is a place that offers very low-cost lodging, providing space to sleep and minimal amenities. Characteristics Historically, flophouses, or British "doss-houses", have been used for o ...
s, pawnshops, burlesque theaters, and
bar Bar or BAR may refer to: Food and drink * Bar (establishment), selling alcoholic beverages * Candy bar * Chocolate bar Science and technology * Bar (river morphology), a deposit of sediment * Bar (tropical cyclone), a layer of cloud * Bar (u ...
s in addition to a high crime rate. With hopes to solve these problems, city officials began ordering improvements on the area in the 1950s, culminating in the Gateway Center Urban Renewal project, which was approved in 1958 by unanimous City Council vote. Demolition began in 1959. Simultaneously, American shopping habits had begun changing in the mid-20th century, resulting in shopping centers moving to the suburbs.
Southdale Center Southdale Center is a shopping mall located in Edina, Minnesota, a suburb of the Twin Cities. It opened in 1956 and is both the first and the oldest fully enclosed, climate-controlled shopping mall in the United States. Southdale Center has of le ...
, the nation's first modern enclosed shopping mall, opened in neighboring
Edina EDINA is a centre for digital expertise, based at the University of Edinburgh as a division of the Information Services Group. Services EDINA front-end services (those accessed directly by the user) are available free at the point of use for ...
in 1956. In response, several efforts were undertaken in order to help downtown compete for retail. One was the construction of the renowned skyway system; the second was the creation of Nicollet Mall. In 1962 the Downtown Council adopted a plan for the mall that was approved by the Minneapolis City Council. The project began construction in 1967 and complete on November 1967 at a cost of $3.875 million. The mall was originally an eight block, 3,200 feet, stretch of Nicollet Avenue that was converted into a curving, tree-lined mall closed to automobile traffic, with an 80-foot right-of-way. The mall was later renovated in 1990 with parts of the underground portion being rebuilt at a cost of $22 million. The original mall had a curvilinear "S" curve alignment with a road width of 24 feet, while the renovated mall has a "C" curve alignment. The 1967 design was done by Lawrence Halprin Associates, while the 1990 redesign was done by BRW, Inc. The summer of 2015 started a two-year, $50-million renovation of the mall. The improvements will add much more green space, pedestrian amenities and connectivity to surroundings. Nicollet Mall is known as the first
transit mall A transit mall is a street, or set of streets, in a city or town along which automobile traffic is prohibited or greatly restricted and only public transit vehicles, bicycles, and pedestrians are permitted. Transit malls are instituted by communi ...
and
pedestrian mall Pedestrian zones (also known as auto-free zones and car-free zones, as pedestrian precincts in British English, and as pedestrian malls in the United States and Australia) are areas of a city or town reserved for pedestrian-only use and in whi ...
in the United States, and it inspired the creation of such corridors in other cities, including
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
and
Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
. Civic and business leaders, including the Dayton Company and downtown Minneapolis business owners, were instrumental in this transition.


In popular culture

The mall was featured in
The Mighty Ducks ''The Mighty Ducks'' is an American media franchise. It features a trilogy of live-action films released in the 1990s by Walt Disney Pictures, an animated television series, a live-action sequel television series, and a real-world hockey team ...
when the team goes rollerblading. The tam o'shanter cap toss by television character Mary Richards ( Mary T. Moore) in the opening credits of ''
The Mary Tyler Moore Show ''The Mary Tyler Moore Show'' (also known simply as ''Mary Tyler Moore'') is an American television sitcom created by James L. Brooks and Allan Burns and starring actress Mary Tyler Moore. The show originally aired on CBS from 1970 to 1977. Moor ...
'' was filmed on Nicollet Mall, in front of what was then the flagship
Donaldson's Donaldson's, previously known as The L. S. Donaldson Company, Minneapolis, Minnesota is a defunct department store company. History Scottish immigrant William Donaldson opened a small store in Minneapolis in 1881, located at 310 Nicollet Avenue. ...
department store. In 1999, ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' named this scene the second greatest moment of television history. The Mall was also the setting of numerous location shots during the run of ''The Mary Tyler Moore Show''. In May 2002, a bronze sculpture of Moore's character, created by
Gwen Gillen Gwendolyn "Gwen" Gillen (January 6, 1941 – January 27, 2017) was an American sculptor and artist. Her best known works include a bronze sculpture of actress Mary Tyler Moore tossing her Tam o' shanter hat into the air as a homage to the final s ...
and commissioned by
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division. Originally a spinoff of Nick at Nite consisting exclusively of classic television shows, the channel now airs a combination of recent and cla ...
, was dedicated at the corner of 7th Street and Nicollet Mall. Gillen's design was chosen from a group of 21 sculptors who submitted applications for the sculpture.


Today

The
Dayton's Dayton's was an American department store chain founded in Minneapolis, Minnesota, in 1902 by George Draper Dayton. It operated several local high end department stores throughout Minnesota and the Upper Midwest for almost 100 years. Although it ...
department store at 7th & Nicollet was renamed
Marshall Field's Marshall Field & Company (commonly known as Marshall Field's) was an upscale department store in Chicago, Illinois. Founded in the 19th century, it grew to become a large chain before Macy's, Inc acquired it in 2005. Its eponymous founder, Mar ...
in 2001, and then
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
in 2006. It closed in 2017 and is being renovated as an indoor
shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
, to open in 2020. In late 2019, the original Dayton's signage, removed after the Marshall Field's rename in 2001, was restored to its original place. The corporate descendant of Dayton's,
Target Corporation Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a compon ...
, has a large presence on the Mall, with both their corporate headquarters at 10th Street and a two-level retail store at 9th. There is
Saks Fifth Avenue Off 5th Saks Fifth Avenue (originally Saks & Company; colloquially Saks) is an American luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street shopping district of Washington, ...
which was converted from the only
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street and ...
store in the
Twin Cities Twin cities are a special case of two neighboring cities or urban centres that grow into a single conurbation – or narrowly separated urban areas – over time. There are no formal criteria, but twin cities are generally comparable in statu ...
upon its closing in 2004. It is one of the largest Saks Off 5th stores in the United States. National retailers and local boutiques cluster around several locations, namely the Crystal Court,
Minneapolis City Center Minneapolis City Center (also known simply as City Center) is a mixed-use shopping mall on Nicollet Mall in Minneapolis, Minnesota. It opened in 1983 and occupies the bottom three floors of the 33 South Sixth office building. Designed by Skidmor ...
and
Gaviidae Common Gaviidae Common is a mixed-use shopping mall and office complex on Nicollet Mall in Minneapolis, Minnesota. The first phase of the mall, Gaviidae Common I, opened in 1989 and is adjoined to Gaviidae Common II by a series of skyways. Phase II ope ...
located on the Mall, although most of these buildings are empty on weekends and close by 8 pm on weekdays. City Center has a handful of shops like GNC and
Hallmark A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''hallmark'' can al ...
. Recently
Brooks Brothers Brooks Brothers, founded in Manhattan, New York, in 1818, is the oldest apparel brand in continuous operation in America. Originally a family business, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. B ...
reopened on the second floor of City Center after closing its store in
Mall of America Mall of America (MOA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway ...
. Over the years, Nicollet Mall has seen the closing of several national clothing brands, including
Polo Ralph Lauren Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxur ...
and
Cole Haan Cole Haan is an American brand of men's and women's footwear and accessories that serves markets worldwide. The company was founded in Chicago, Illinois in 1928. Cole Haan currently has its headquarters in both New York City and Greenland, New Ham ...
, which was also its only store in the Twin Cities. Cole Haan reopened at the Galleria Edina. Fewer than ten stores of that kind still remain, including Gap,
Banana Republic In political science, the term banana republic describes a politically unstable country with an economy dependent upon the export of natural resources. In 1904, the American author O. Henry coined the term to describe Honduras and neighboring ...
,
Men's Wearhouse Tailored Brands, Inc. is an American retail holding company for various men's apparel stores, including the Men's Wearhouse and Jos. A. Bank brands. The company is headquartered in Houston, Texas, with additional corporate offices in Fremont, ...
, located on the skyway level of Macy's and aforementioned Brooks Brothers. Other shops are either local boutiques or specialty stores. The department stores Macy's and Saks Fifth Avenue Outlet are located on the mall.
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
had a store on the Mall until it closed in 2013. The Macy's downtown, was the division headquarters of Macy's North from 2006 to 2008 before it was integrated into Macy's East headquartered in New York City. Since 2000, the century-old local menswear store Hubert White has resided inside the
IDS Center The IDS Center is an office skyscraper located at 80 South 8th Street in Minneapolis, Minnesota. Completed in 1972, it is the tallest building in Minneapolis, and the tallest building in the state at a height of . It originally stood , thou ...
, selling upscale men's clothing, mainly by
Ermenegildo Zegna Ermenegildo Zegna (; born 30 September 1955), often simply known and referred to as Gildo Zegna, is an Italian entrepreneur and manager. He is Chairman and CEO of Ermenegildo Zegna Group. Early life and education Gildo is a grandson of Ermeneg ...
. In addition to Target Corporation,
Fortune 500 The ''Fortune'' 500 is an annual list compiled and published by ''Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
companies
U.S. Bancorp U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution i ...
and
Xcel Energy Xcel Energy Inc. is an American utility holding company based in Minneapolis, Minnesota, serving more than 3.7 million electric customers and 2.1 million natural gas customers in Colorado, Texas, and New Mexico in 2019. It consists of four oper ...
also have their headquarters on Nicollet, while
WCCO-TV WCCO-TV (channel 4) is a television station licensed to Minneapolis, Minnesota, United States, broadcasting the CBS network to the Twin Cities area. It is owned and operated by the network's CBS News and Stations division, and maintains studios ...
(
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
Channel 4) broadcasts from studios on the south end of the Mall, including a 'window to the world' news studio on the first floor of their facility. As a
transit mall A transit mall is a street, or set of streets, in a city or town along which automobile traffic is prohibited or greatly restricted and only public transit vehicles, bicycles, and pedestrians are permitted. Transit malls are instituted by communi ...
and
pedestrian mall Pedestrian zones (also known as auto-free zones and car-free zones, as pedestrian precincts in British English, and as pedestrian malls in the United States and Australia) are areas of a city or town reserved for pedestrian-only use and in whi ...
, Nicollet Mall is served by many Metro Transit buses, including several high frequency routes. Aside from buses and Metro Mobility vehicles, only bicycles, pedi-cabs and emergency vehicles are allowed on the two-lane street. Light rail service connects at
Nicollet Mall station Nicollet Mall station ( ) is a light rail tram stop, station on the Metro (Minnesota), Metro Blue Line (Minnesota), Blue Line and Green Line (Minnesota), Green Line in Minneapolis, Minnesota. Adjacent to the light rail platforms is the southboun ...
at 5th Street, providing access to the
Metro Metro, short for metropolitan, may refer to: Geography * Metro (city), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urba ...
Blue Line and Green Line. The Blue Line, opened June 2004, connects to the
airport An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surface ...
and
Mall of America Mall of America (MOA) is a large shopping mall located in Bloomington, Minnesota, United States. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway ...
in Bloomington. The Green Line, opened June 2014, connects to the
University of Minnesota The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Tw ...
and downtown
Saint Paul Paul; grc, Παῦλος, translit=Paulos; cop, ⲡⲁⲩⲗⲟⲥ; hbo, פאולוס השליח (previously called Saul of Tarsus;; ar, بولس الطرسوسي; grc, Σαῦλος Ταρσεύς, Saũlos Tarseús; tr, Tarsuslu Pavlus; ...
.
Bus rapid transit Bus rapid transit (BRT), also called a busway or transitway, is a bus-based public transport system designed to have much more capacity, reliability and other quality features than a conventional bus system. Typically, a BRT system includes ...
service connects at 7th-8th Street & Nicollet station, providing access to the
METRO C Line The Metro C Line is a bus rapid transit line in Brooklyn Center and Minneapolis, Minnesota operated by Metro Transit. The line is part of Metro Transit's Metro network of light rail and bus rapid transit lines. The route operates from the Broo ...
. The C Line, opened June 2019, connects to
Brooklyn Center Brooklyn Center is a first-ring suburban city in Hennepin County, Minnesota, United States in the Minneapolis–Saint Paul metropolitan area. In 1911, the area became a village formed from parts of Brooklyn Township and Crystal Lake Township. I ...
. The D Line, expected to be open late 2022, will also serve the station, connecting Brooklyn Center and the Mall of America. Local Routes 10 and 18 provide a free trips along Nicollet Mall from the
Minneapolis Convention Center The Minneapolis Convention Center is a large convention center located in downtown Minneapolis, Minnesota that opened in 1990. It is located one block away from Nicollet Mall Nicollet Mall is a twelve-block portion of Nicollet Avenue running ...
to the Washington Avenue. The Loring Greenway links the south end of the Mall to nearby
Loring Park Loring Park is a park in the Loring Park neighborhood of Minneapolis, Minnesota. History Loring Park was established in 1883 after the passage of the Park Act, which first created the Minneapolis Park and Recreation Board. The park was first ...
. On August 26, 2020, some Nicollet Mall stores, including Target, Saks Off 5th and Nordstrom Rack were looted after a false report that a homicide suspect, who was revealed on video to have killed himself, was shot and killed by Minneapolis police near Nicollet Mall. The Mall's Sushi Train, The Devil's Advocate, Brit's Pub, and Caribou Coffee also suffered property damage and some looting. However, only Brit's Pub experienced a fire, which was extinguished before it could cause large-scale property damage.


Holidazzle Parades

The Holidazzle Parades were a series of evening
parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, float (parade), floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually ce ...
s on Nicollet Mall in downtown Minneapolis. The parades were held from the day after
Thanksgiving Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden and ...
until a couple days before
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus, Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people Observance of Christmas by country, around t ...
. The event started in the early 1990s to increase business for downtown stores.
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
, sponsor of the
Macy's Thanksgiving Day Parade The Macy's Thanksgiving Day Parade is an annual parade in New York City presented by the U.S.-based department store chain Macy's. The Parade first took place in 1924, tying it for the second-oldest Thanksgiving parade in the United States with ...
in New York City and the
Celebrate the Season Parade The Celebrate the Season Parade is one of the traditional parades held each year in Downtown Pittsburgh, Pennsylvania. It is held on the Saturday after Thanksgiving (United States), Thanksgiving Day; that is, the last Saturday in November. It is ...
in
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, was a sponsor, as was Minneapolis–based
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
. In 2013, organizers announced the parades would be discontinued in favor of a new German-style Christmas market called "Holidazzle Village". Located on Nicollet Mall at
Peavey Plaza Peavey Plaza is a park plaza that serves as a public outdoor space in downtown Minneapolis, Minnesota at the south end of Nicollet Mall between South 11th and 12th Streets. The sunken plaza and its amphitheater were designed by landscape architect ...
during its first two years, the village features live music, fireworks and local and international vendors. It moved in 2015 to
Loring Park Loring Park is a park in the Loring Park neighborhood of Minneapolis, Minnesota. History Loring Park was established in 1883 after the passage of the Park Act, which first created the Minneapolis Park and Recreation Board. The park was first ...
and runs during a period between Thanksgiving and Christmas. No parade is planned in 2020 caused by the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
. A fictionalized version of the parade appeared in the 1996
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
film ''
Jingle All The Way ''Jingle All the Way'' is a 1996 American Christmas family comedy film directed by Brian Levant. It stars Arnold Schwarzenegger and Sinbad as two rival fathers, mattress salesman Howard Langston (Schwarzenegger) and postal worker Myron Larabe ...
''. The parade event in the movie was called the "Wintertainment Parade," was shown occurring during the day instead of at night, and was not shot in Minneapolis, although much of the film was shot locally.


See also

*
List of shopping streets and districts by city A shopping street or shopping district is a designated road or quarter of a city/town that is composed of individual retail establishments (such as stores, boutiques, restaurants, and shopping complexes). Such areas will typically be pedest ...


References


External links


Hennepin County Library History of Minneapolis

Nicollet Mall Public Art

Holidazzle Parades official Web site
{{Twin cities shopping malls Shopping districts and streets in the United States Buildings and structures in Minneapolis Economy of Minneapolis Pedestrian malls in the United States Streets in Minneapolis Tourist attractions in Minneapolis