Nicholas Jackson O'Shaughnessy is a British academic. He is

professor Professor (commonly abbreviated as Prof.) is an academic rank at universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who professes". Professors ...

communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...

s and of post- Cold War German history at

Queen Mary, University of London , mottoeng = With united powers , established = 1785 – The London Hospital Medical College1843 – St Bartholomew's Hospital Medical College1882 – Westfield College1887 – East London College/Queen Mary College , type = Public researc ...

. He is a

Fellow A fellow is a concept whose exact meaning depends on context. In learned or professional societies, it refers to a privileged member who is specially elected in recognition of their work and achievements. Within the context of higher education ...

of the

Royal Society for the encouragement of Arts, Manufactures and Commerce The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA), also known as the Royal Society of Arts, is a London-based organisation committed to finding practical solutions to social challenges. The RSA acronym is used m ...

, a Quondam Fellow of Hughes Hall,

University of Cambridge The University of Cambridge is a public collegiate research university in Cambridge, England. Founded in 1209 and granted a royal charter by Henry III in 1231, Cambridge is the world's third oldest surviving university and one of its most pr ...

and has previously been a professor at

Keele University Keele University, officially known as the University of Keele, is a public research university in Keele, approximately from Newcastle-under-Lyme, Staffordshire, England. Founded in 1949 as the University College of North Staffordshire, Keele ...

and

Brunel University Brunel University London is a public research university located in the Uxbridge area of London, England. It was founded in 1966 and named after the Victorian engineer and pioneer of the Industrial Revolution, Isambard Kingdom Brunel. In June ...

Life and education

His father is academic John O'Shaughnessy and his brother is historian

Andrew O'Shaughnessy Andrew O'Shaughnessy may refer to: * Andrew O'Shaughnessy (politician) (1866–1956), Irish politician and businessman, independent TD for Cork Borough 1923–1927 * Andrew O'Shaughnessy (historian) (born 1959), British historian * Andrew O'Shaugh ...

. He was educated at Bedford School and Bedford College, University of London. He also holds

postgraduate Postgraduate or graduate education refers to academic or professional degrees, certificates, diplomas, or other qualifications pursued by post-secondary students who have earned an undergraduate ( bachelor's) degree. The organization and ...

degrees from Cambridge University, Keble College, Oxford (where he was president of the

Oxford Union The Oxford Union Society, commonly referred to simply as the Oxford Union, is a debating society in the city of Oxford England, whose membership is drawn primarily from the University of Oxford. Founded in 1823, it is one of Britain's oldest ...

debating society in 1978), and

Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...

in New York.

Career

In the 1983 general election, he stood as the

Conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

candidate in Swansea East, coming in third place, behind the Liberals and

Labour Labour or labor may refer to: * Childbirth, the delivery of a baby * Labour (human activity), or work ** Manual labour, physical work ** Wage labour, a socioeconomic relationship between a worker and an employer ** Organized labour and the labour ...

incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then

Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister i ...

, John Major. O'Shaughnessy is the author of a number of books. With his father, John O'Shaughnessy, he has written ''The Marketing Power of Emotion'' (Oxford University Press, 2003), about the role of emotion in marketing, and ''Persuasion In Advertising'' (Routledge, 2003), about why advertising persuades.

Books

* ''The Phenomenon of Political Marketing'' (1990) * ''Politics and Propaganda: Weapons of Mass Seduction'' (2004) * ''Selling Hitler: Propaganda and the Nazi Brand'' (2016) * ''The SAGE Handbook of Propaganda'' (2020) with co-editors Paul Baines and Nancy Snow

References

Year of birth missing (living people) Living people Presidents of the Oxford Union Alumni of the University of Cambridge Alumni of Keble College, Oxford Academics of Keele University Academics of Brunel University London Alumni of Bedford College, London Fellows of Hughes Hall, Cambridge People educated at Bedford School Conservative Party (UK) parliamentary candidates {{UK-politician-stub