New Earth Time (or NET) is an alternative naming system for measuring the time of day proposed in 1999. In NET the day is split into 360 NET degrees, each NET degree is split into 60 NET minutes and each NET minute is split into 60 NET seconds. One NET degree is therefore equivalent to four standard minutes, and one standard hour is equivalent to 15 NET degrees.
NET is equivalent to the UTC read from a 24-hour analog clock as the clockwise angle past midnight of the hour hand. For example, noon is NET and at that time the hour hand is pointing straight down forming a 180° angle when measured from the top, at midnight. A full circle is 360 degrees and one NET day.
History
New Earth Time was invented on 15 September 1999 by Mark Laugesen from Auckland, New Zealand. The rights to the name New Earth Time (or NET) and slogan "360 degrees of time" are novel and owned by degree NET Ltd. Similar ideas for unifying time measurement across the globe include
Swatch Internet Time
Swatch Internet Time (or ) is a decimal time concept introduced in 1998 by the Swatch corporation as part of their marketing campaign for their line of "Beat" watches.
Instead of hours and minutes, the mean solar day is divided into 1,000 parts ...
, another
rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investo ...
of
UTC+1.
See also
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24-hour analog dial
Clocks and watches with a 24-hour analog dial have an hour hand that makes one complete revolution, 360°, in a day (24 hours per revolution). The more familiar 12-hour analog dial has an hour hand that makes two complete revolutions in a ...
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Decimal time
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investo ...
*
Swatch Internet Time
Swatch Internet Time (or ) is a decimal time concept introduced in 1998 by the Swatch corporation as part of their marketing campaign for their line of "Beat" watches.
Instead of hours and minutes, the mean solar day is divided into 1,000 parts ...
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UTC
Further reading
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External links
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{{Chronology
1999 works
Time measurement systems