''NewMediaRockstars'' (''NMR'') is an online magazine which was launched in December 2011 and primarily covers

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

performers, entrepreneurs, and artists with videos and interviews. In 2013, ''NewMediaRockstars'' closed because of lack of funding, but was subsequently acquired by

Danny Zappin Danny Zappin (born 1975)Eriq Gardner"Maker Studios Lawsuit: Inside the War for YouTube's Top Studio,"''The Hollywood Reporter'', October 24, 2013. is an American businessman. He is the co-founder of Maker Studios, and the founder, president and ...

(former CEO of Maker Studios) with the aim of building an online entertainment weekly. In 2014, Filup Molina took over all operations for NewMediaRockstars and rebranded the company as NewRockstars. The company switched focus to film and television analysis and th
NewRockstars YouTube channel
became their primary publication platform.

History

The online magazine was started by Benny Luo towards the end of 2011. At that time, the stated aim was to cover

new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...

primarily on

. In August, 2013, ''NewMediaRockstars investor pulled funding and it had to shut down. Two months later, in October 2013, the online magazine was acquired by Danny Zappin. His goal in acquiring it was to broaden its coverage of new media.

Content

When Danny Zappin acquired ''NewMediaRockstars'' in 2013, his stated aim was to make the magazine the leader in covering

: "The plan is to broaden ''NMR''s business model so that it can be to new media and online video what ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular ...

'' was to the film, TV, and book business when ''EW'' launched in the early 1990s." In 2014, screenwriter and producer, Rory Haines was appointed CEO with the aim of expanding ''NMR'' into producing more video content.

References

External links

* {{Official website, http://newmediarockstars.com Mass media companies established in 2011 Mass media companies of the United States American companies established in 2011