National CineMedia (NCM) is an American

cinema Cinema may refer to: Film * Cinematography, the art of motion-picture photography * Film or movie, a series of still images that create the illusion of a moving image ** Film industry, the technological and commercial institutions of filmmaking ...

advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by

AMC Entertainment AMC Entertainment Holdings, Inc. ( d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fo ...

(excluding certain theaters whose advertising is fulfilled by

Screenvision Screenvision Media is a cinema advertising and film distribution company in the United States. The Screenvision Media cinema advertising network includes over 15,000 screens, more than 2,400 theatre locations, and 335 universities in every stat ...

after AMC's purchase of

Carmike Cinemas Carmike Cinemas was a motion picture exhibitor headquartered in Columbus, Georgia. As of March 2016, the company had 276 theaters with 2,954 screens in 41 states, and was the fourth largest movie theater chain in the United States. The company ...

Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...

, Regal Entertainment Group and other regional theater circuits. The publicly-traded National CineMedia, Inc. owns 48.8% and is the managing partner of NCM. Regal's parent company

Cineworld Cineworld Group plc is a British cinema operator headquartered in London, England. It is the world's second-largest cinema chain (after AMC Theatres), with 9,518 screens across 790 sites in 10 countries: Bulgaria, Czech Republic, Hungary, Irel ...

and Cinemark and hold the remainder of NCM shares. In May 2014,

entered into a merger agreement with NCM for US$375 million. The merger was blocked by the

Department of Justice A justice ministry, ministry of justice, or department of justice is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...

over

antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust ...

concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters. In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment. The company is perhaps best known to the general public for its advertising pre-show, ''Noovie''.

FirstLook

''FirstLook'' (2006–2017) was NCM's pre-feature programming. ''FirstLook'' consisted of pre-show advertising and entertainment, provided by content partners such as ABC Networks,

A&E Television Networks A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company o ...

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

Fandango Fandango is a lively partner dance originating from Portugal and Spain, usually in triple meter, traditionally accompanied by guitars, castanets, or hand-clapping. Fandango can both be sung and danced. Sung fandango is usually bipartite: it has ...

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series ...

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

Nintendo is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...

and

Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...

interspersed with advertising. The program was approximately 20 minutes, and was timed to end exactly at the movie's start time, before any trailers. ''FirstLook'' was the successor to Regal's ''The 2wenty'' preshow, introduced to that chain in 2003. ''FirstLook'' carried largely that same format, the main difference being that while ''2wenty'' was Regal-exclusive, ''FirstLook'' was fed to founding members circuits AMC, Cinemark, and Regal, as well as many NCM affiliate circuits such as

Goodrich Quality Theaters Goodrich Theater NewCo, LLC. (GQT Movies, formerly GQTI) is a chain of 22 movie theaters, headquartered in Grand Rapids, MI, representing a total of 174 screens in the United States. The majority of GQT Movies' locations are in Michigan, but ot ...

, Hollywood Theaters, and Kerasotes. It was also a successor to AMC's ''MovieWatcher Network'. Several different versions were provided depending on the movie's MPAA rating or format; G- or PG-rated family films often featured ''FirstLook Play'', while

3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pic ...

s featured a second segment, ''FirstLook 3D''.

Noovie

In September 2017, NCM introduced a new pre-show known as ''Noovie''; the new show includes new segments such as trivia games and

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

games via the Noovie ARCade

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

, and new feature segments such as "Noovie Backlot" (which features behind-the-scenes content on upcoming films; the first partner for the segments was Walt Disney Studios, who featured segments focusing on its own upcoming films), and "Noovie Soundstage" (which featured filmed concert performances in partnership with

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...

's content studio Rumble Yard. Noovie was designed as a multi-platform brand, with an accompanying website and social media outlets for film industry news. ''Noovie'' was re-launched in December 2021 with new segments designed to make the show "more holistic".

Fathom Events

Fathom Events, formerly known as NCM Fathom, was a division of National CineMedia that offered alternative entertainment events in movie theaters. In December 2013, it was announced that NCM was restructuring Fathom Events as a new stand-alone entity owned by AMC, Cinemark, Regal Entertainment Group and NCM, with NCM retaining a 4% stake in the company. Past entertainment events have included: *

The Metropolitan Opera The Metropolitan Opera (commonly known as the Met) is an American opera company based in New York City, resident at the Metropolitan Opera House at Lincoln Center, currently situated on the Upper West Side of Manhattan. The company is operat ...

live from New York City * Live concerts (

The Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo (rapper), Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie (singer ...

Queen Queen or QUEEN may refer to: Monarchy * Queen regnant, a female monarch of a Kingdom ** List of queens regnant * Queen consort, the wife of a reigning king * Queen dowager, the widow of a king * Queen mother, a queen dowager who is the mother ...

Paul Rodgers Paul Rodgers (born 17 December 1949) is a British singer, songwriter and multi-instrumentalist. He was the lead vocalist of numerous bands, including Free, Bad Company, The Firm, and The Law. He has also performed as a solo artist, and co ...

Celine Dion Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...

Garth Brooks Troyal Garth Brooks (born February 7, 1962) is an American country music singer and songwriter. His integration of pop and rock elements into the country genre has earned him popularity, particularly in the United States with success on the co ...

David Gilmour David Jon Gilmour ( ; born 6 March 1946) is an English guitarist, singer, songwriter, and member of the rock band Pink Floyd. He joined as guitarist and co-lead vocalist in 1967, shortly before the departure of founding member Syd Barrett. P ...

Linkin Park Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drumm ...

Kiss A kiss is the touch or pressing of one's lips against another person or an object. Cultural connotations of kissing vary widely. Depending on the culture and context, a kiss can express sentiments of love, passion, romance, sexual attraction, ...

Rod Stewart Sir Roderick David Stewart (born 10 January 1945) is a British rock and pop singer and songwriter. Born and raised in London, he is of Scottish and English ancestry. With his distinctive raspy singing voice, Stewart is among the best-selling ...

Depeche Mode Depeche Mode are an English electronic music band formed in Basildon, Essex, in 1980. The band currently consists of Dave Gahan (lead vocals and co-songwriting) and Martin Gore (keyboards, guitar, co-lead vocals and main songwriting). Depech ...

Korn Korn (stylized as KoЯn, or occasionally KoRn) is an American nu metal band from Bakersfield, California, formed in 1993. The band is notable for pioneering the nu metal genre and bringing it into the mainstream. Originally formed in 1993 ...

Beastie Boys Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Michael "Mike D" Diamond (vocals, drums), Adam "MCA" Yauch (vocals, bass), and Adam "Ad-Rock" Horovitz (vocals, guitar, programming) ...

The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically dr ...

Bruce Springsteen Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originato ...

Green Day Green Day is an American rock band formed in the East Bay of California in 1987 by lead vocalist and guitarist Billie Joe Armstrong, together with bassist and backing vocalist Mike Dirnt. For most of the band's career, they have been a ...

Bon Jovi Bon Jovi is an American rock band formed in 1983 in Sayreville, New Jersey. It consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarist Phil X, and bassist Hugh McDonald. Original bassist Alec John such qu ...

Bowling for Soup Bowling for Soup (abbreviated as BFS) is an American rock band formed in Wichita Falls, Texas, in 1994. The band consists of Jaret Reddick (lead vocals, guitar), Chris Burney (guitar, backing vocals), Gary Wiseman (drums, percussion, backing voc ...

Brooks & Dunn Brooks & Dunn are an American country music duo consisting of Kix Brooks and Ronnie Dunn, both of whom are vocalists and songwriters. The duo was founded in 1990 through the suggestion of Tim DuBois. Before their formation, both members were so ...

, Eric Clapton's Crossroads Guitar Festival, Rush,

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...

Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English musician, singer, songwriter, record producer, and activist. He rose to fame as the original lead singer of the progressive rock band Genesis. After leaving Genesis in 1975, he launched ...

Aly & AJ Aly & AJ are an American pop rock duo that consists of sisters Alyson (Aly) and Amanda Joy Michalka (AJ) and signed a recording contract with Hollywood Records in 2004. Their debut album, '' Into the Rush'', debuted at number 36 on the US ''B ...

Jesse McCartney Jesse McCartney (born April 9, 1987) is an American actor and singer. He achieved fame in the late 1990s on the daytime drama ''All My Children'' as JR Chandler. He later joined boy band Dream Street, and eventually branched out into a solo m ...

Usher Usher may refer to: Several jobs which originally involved directing people and ensuring people are in the correct place: * Usher (occupation) ** Church usher ** Wedding usher, one of the male attendants to the groom in a wedding ceremony ** F ...

Jimmy Buffett James William Buffett (born December 25, 1946) is an American singer-songwriter, musician, author, and businessman. He is best known for his music, which often portrays an "island escapism" lifestyle. Together with his Coral Reefer Band, Buffe ...

One Direction One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the g ...

Aerosmith Aerosmith is an American rock band formed in Boston in 1970. The group consists of Steven Tyler (lead vocals), Joe Perry (guitar), Tom Hamilton (bass), Joey Kramer (drums) and Brad Whitford (guitar). Their style, which is rooted in blues ...

Yes Yes or YES may refer to: * An affirmative particle in the English language; see yes and no Education * YES Prep Public Schools, Houston, Texas, US * YES (Your Extraordinary Saturday), a learning program from the Minnesota Institute for Talent ...

, Meat Loaf, Godsmack,

Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...

Carole King Carole King Klein (born Carol Joan Klein; February 9, 1942) is an American singer, songwriter, and musician who has been active since 1958, initially as one of the staff songwriters at 1650 Broadway and later as a solo artist. Regarded as one ...

Josh Groban Joshua Winslow Groban (born February 27, 1981) is an American singer, songwriter, and actor. His first four solo albums have been certified multi-platinum, and he was charted in 2007 as the number-one best selling artist in the United States, wi ...

Phish Phish is an American rock band formed in Burlington, Vermont, in 1983. The band is known for musical improvisation, extended jams, blending of genres, and a dedicated fan base. The band consists of guitarist Trey Anastasio, bassist Mike G ...

, Matchbox Twenty,

Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. ...

Kenny Chesney Kenneth Arnold Chesney (born March 26, 1968) is an American country music singer, songwriter, and guitarist. He has recorded more than 20 albums and has produced more than 40 Top 10 singles on the US ''Billboard'' Hot Country Songs and Country ...

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the " King of Rock and Roll", he is regarded as one of the most significant cultural figures of the 20th century. His ener ...

, ''

Les Misérables ''Les Misérables'' ( , ) is a French historical novel by Victor Hugo, first published in 1862, that is considered one of the greatest novels of the 19th century. In the English-speaking world, the novel is usually referred to by its origin ...

'') * Live sporting events ( Mayweather/Márquez,

UFC 111 ''UFC 111: St-Pierre vs. Hardy'' was a mixed martial arts event held by the Ultimate Fighting Championship (UFC) on March 27, 2010 at the Prudential Center in Newark, New Jersey, United States. Background The ''UFC Primetime'' series returned t ...

, Hopkins/Jones 2, Mayweather/Mosley,

UFC 115 ''UFC 115: Liddell vs. Franklin'' was a mixed martial arts event held by the Ultimate Fighting Championship on June 12, 2010 at General Motors Place (now Rogers Arena) in Vancouver, British Columbia, Canada. Background This was the fourth UFC ev ...

, Final Four Games of the 2010 FIFA World Cup, Márquez/Díaz 2, UFC 118, Mosley/Mora,

UFC 121 ''UFC 121: Lesnar vs. Velasquez'' was a mixed martial arts event held by the Ultimate Fighting Championship on October 23, 2010 at the Honda Center in Anaheim, California, United States. The event was the fourth time the UFC has hosted at the Hon ...

, Mayweather/Ortiz,

UFC 143 ''UFC 143: Diaz vs. Condit'' was a mixed martial arts event organized by Ultimate Fighting Championship on February 4, 2012 at the Mandalay Bay Events Center in Las Vegas, Nevada. Background An episode of UFC Primetime returned to promote the m ...

, Mayweather/Cotto,

UFC 154 ''UFC 154: St-Pierre vs. Condit'' was a mixed martial arts pay-per-view event held by the Ultimate Fighting Championship on November 17, 2012, at the Bell Centre in Montreal, Quebec, Canada. Background Parent company Zuffa, LLC produced a UFC Pri ...

, Mayweather/Guerrero, Mayweather/Álvarez,

UFC 167 ''UFC 167: St-Pierre vs. Hendricks'' was a mixed martial arts event held on November 16, 2013, at the MGM Grand Garden Arena in Las Vegas, Nevada, U.S. Background The event commemorated the organization's 20th anniversary. The main event was a ...

, Álvarez/Angulo, Mayweather/Maidana 1, Álvarez/Lara, Mayweather/Maidana 2, UFC 180-185,

2015 NHL Stadium Series The 2015 NHL Stadium Series was an outdoor regular season National Hockey League (NHL) game, part of the Stadium Series of games held at football or baseball stadiums. The Los Angeles Kings played against the San Jose Sharks at Levi's Stadium i ...

, UFC 187-UFC 189, Mayweather/Berto,

UFC 192 The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

, 2015 CONCACAF Cup Finals, Álvarez/Cotto, Álvarez/Khan, 2016 Copa América Centenario Final, Álvarez/Chavez Jr., Bellator NYC, Mayweather/McGregor, Álvarez/Golovkin 1, Álvarez/Golovkin 2, Wilder/Fury 1, Álvarez/Fielding, Pacquiao/Broner, Spence/Garcia, Álvarez/Jacobs, Pacquiao/Thurman, Spence/Porter, Álvarez/Kovalev, Wilder/Ortiz 2, Wilder/Fury 2) * Various films courtesy of

Turner Classic Movies Turner Classic Movies (TCM) is an American movie-oriented pay-TV network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasting campus in the Midtown business district of ...

* Live town halls and other original programming * Filmed Broadway Musicals (e.g. '' Memphis: Direct from Broadway'', '' Disney's Newsies: The Broadway Musical'') * National Theatre Live: filmed plays from the National Theatre in London * Anime films (e.g. ''

Mary and the Witch's Flower is a 2017 Japanese animated fantasy film co-written and directed by Hiromasa Yonebayashi, produced by Studio Ponoc founder Yoshiaki Nishimura, animated by Studio Ponoc, and distributed by Toho in Japan. Based on the 1971 book ''The Little Broom ...

'') * Children's films

NCM Digital

The NCM Digital offers 360-degree integrated marketing programs in combination with cinema, encompassing thousands of entertainment-related web sites and hundreds of mobile applications.

Fantasy Movie League

In May 2017, NCM acquired Fantasy Movie League, a fantasy movie league where players have $1,000 a week to spend and try to pick a combination of films that are currently out that week that would lead to the most money the films made that weekend at the box office. Since the purchase, it has also been promoted during ''Noovie''.

References

11. ^br>"National CineMedia Inc. Announces Financial Results for the Fourth Quarter and Fiscal 2006"
''Investor.NCM.com'' Retrieved 2/10/19.

External links

* {{DEFAULTSORT:National Cinemedia Companies based in Centennial, Colorado Companies listed on the Nasdaq Advertising agencies of the United States American companies established in 2002 Marketing companies established in 2002 2002 establishments in Colorado