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My Scene (stylized in all lowercase) is an American series of
fashion doll Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, thou ...
s that
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
released in 2002. They were discontinued in the US in 2008, and worldwide in 2011. Mattel's
Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...
character is one of the dolls in the toy line. The My Scene dolls' bodies are slim, similar to earlier Barbie dolls, but their heads are larger. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween market and compete with the
Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...
dolls from
MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...
.


Products and history

Mattel introduced ''My Scene'' dolls in the fall season of 2002 to compete with MGA's
Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...
. The series originally consisted of three female characters with diverse ethnicities and personalities; Mattel added more dolls over time. Its three original dolls, Barbie, Madison, and Chelsea, each came with two extra fashions. Except for Barbie, the characters were named after New York City locations. Mattel added more dolls to the series, starting with Nolee and three male characters, Bryant, River, and Hudson, in the year of 2003. Delancey and Ellis also premiered in the "Hanging Out" line, which introduced in late 2003. Kenzie introduced in 2004's "Getting Ready Line," and Nia introduced in the year of 2008. There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan). Each of the My Scene girls (and three of the boys) own pets. Female ''My Scene'' dolls have a non-twisting, navel-sculpted body mold and share a face mold, developed specifically for the brand, that dons a small nose, wide cheekbones, and large, pouty lips. Some lines' dolls (beginning with "Night on the Town") have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and can wear regular Barbie shoes. Male dolls also feature My Scene-exclusive face molds; their body molds originated with previous male dolls. In the year of 2004, Mattel produced new smiling face molds for both male and female characters, which were present for only a short while on the female dolls, whereas male dolls featured these molds until early 2005. Beginning with the "Club Birthday" line, the My Scene dolls' face molds changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls. In late 2005, Mattel released a My Scene line called "My Bling Bling", which introduced a new eye screening that looked more sultry compared to previous releases. Later, in mid-2006, Barbie was dropped from the line in favor of a new character named Kennedy, who would be introduced in the “Fab Faces” line. Beginning with the "Swappin' Styles" line of 2006, Mattel produced two more new face molds for female dolls—one with a half-open smile and the other, a closed smirk. This line also re-released the "Getting Ready" smiling face mold. In the year of 2007, a somewhat controversial line was launched, called "Growing Up Glam," these dolls feature a turnable key on their back that can make the doll grow taller and grow breasts, similar to the infamous "Growing Up Skipper" doll. Mattel ceased selling My Scene dolls in the US in 2008, but continued to sell the dolls internationally, until Mattel ceased production on the My Scene line as a whole in the year of 2011.


Legal issues

On April 13, 2005,
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
's competing toy company,
MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include, Bratz, L.O.L. Surprise!, Num Noms and Rainbow ...
, filed a lawsuit against Mattel for its My Scene brand, alleging duplication of its Bratz dolls' multi-ethnic looks, fashions, and packaging. The suit further accused Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill." In 2006, Mattel countersued MGA Entertainment, alleging that Bratz creator Carter Bryant had been working for Mattel when he developed the idea for Bratz in 1999 and had taken the idea to MGA secretly, with MGA in turn developing the first-generation Bratz dolls while obscuring Bryant's involvement. Bryant and Mattel reached a settlement before trial, at which a federal jury awarded Mattel $100 million in damages for the violation of their intellectual property in 2008, and further issued an injunction that forced MGA to stop producing Brat

In a 2011 retrial, however, MGA toy makers claimed that in producing the My Scene dolls, Mattel had stolen their trade secrets and violated antitrust laws, and sought $1 billion in damages. The judge found in favor of Mattel, and MGA received an award totaling $309.9 million, freeing the company to produce Bratz once again—at which time Mattel retired the My Scene line.


Product List


Doll Lines

2002 *"Wave 1": Barbie, Madison and Chelsea. 2003 *"Spring Break": Barbie, Madison, Chelsea, Nolee (first appearance), Hudson (first appearance), and Bryant (first appearance). *"Back to School": Barbie, Madison, Chelsea, Nolee, Bryant (last appearance), Hudson, River (first appearance), and Sutton (first appearance). *"Night on the Town" two-doll giftset: Barbie with River, Madison with Sutton and Chelsea with Hudson. *"Night On The Town Sound Lounge" doll with Playset: Nolee. *"Chillin' Out": Barbie, Madison, Chelsea and Nolee. *"Vespa" giftset with
Vespa Vespa () is an Italian luxury brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy t ...
scooter: Barbie, Madison and Chelsea. *"Hanging Out": Barbie, Madison, Chelsea, Nolee, Delancey (first appearance) Hudson, River (Same as Back to School), Sutton and Ellis (first appearance). *"Cruisin' in My Ride" two-doll giftset with convertible: Barbie with Ellis, Madison with Sutton and Delancey with Hudson. *"A Ride in the Park" giftset with bicycle (Dolls Same as Hangin' Out): Barbie, Madison and Nolee. *"Tunin' In" giftset with radio (
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
Exclusive): Madison, Chelsea and Delancey. 2004 *"Jammin' in Jamaica" with DVD: Barbie, Madison, Chelsea, Nolee, Delancey, Hudson, River, Sutton and Ellis. *"Jammin' in Jamaica: Surfrider" giftset with jetski: Madison, Chelsea and Tyson (only appearance). *"Jammin' in Jamaica: Cruisin' the Boardwalk" two-doll giftset with tandem bicycle: Jai (only appearance) with Sutton, and Barbie with River. *"Getting Ready: My Room" giftset with closet: Barbie, Chelsea and Nolee. *"Getting Ready: Out With the Girls" (all-male line): Hudson, River and Sutton. *"Getting Ready: In My Tub" giftset with tub: Madison and Kenzie (first appearance). *"Getting Ready: Out and About" two-doll giftset: Madison with Sutton, Chelsea with Hudson and Delancey with Ellis (last appearance). *"Heartbreakers": Barbie and Madison. *"Feelin' Flirty": Barbie, Madison, Chelsea and Delancey. *"Working Radio" (Latin America Exclusive): Barbie and Chelsea. *"Shopping Spree": **Barbie: Levi's **Madison: Aldo **Chelsea: Trinkets **Nolee: Sephora **Delancey: Target (
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
Exclusive) **Kenzie giftset with kiosk cart: Mall Must-Haves *"Masquerade Madness" with DVD: **Barbie: Butterfly Punk **Madison: City Kitty **Chelsea: Mermaid Diva **Nolee: Rocker Girl **Delancey: Dream Genie (US Exclusive) **Kenzie: Disco Derby (US Exclusive) (last appearance) **Hudson: Boxer **River: Elvis **Sutton: Vampire *"Masquerade Madness Party Pad Loft" Doll (UK Exclusive) with Playset: **Madison: City Kitty *"Dressed to Impress" Special Edition: Barbie and Madison. 2005 *"Miami Getaway": Barbie, Madison, Chelsea and Nolee. *"Miami Getaway Vespa" giftset with
Vespa Vespa () is an Italian luxury brand of scooters and mopeds manufactured by Piaggio. The name means wasp in Italian. The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy t ...
scooter: Delancey and Kenzie (last appearance). *"Miami Getaway Happenin' Hotel" doll with playset: Delancey. *"Club Birthday": Barbie, Madison, Chelsea, Nolee, Hudson, River and Sutton (last appearance). *"Day and Nite": Barbie, Madison, Chelsea and Nolee. *"Teen Tees": Barbie, Madison, Chelsea and Nolee. *"My Design Scene" Only doll or Giftset with Case (Target Exclusive): **Barbie: ***Pink Tee (Same as Hangin' Out) ***Spaghetti Strap (Same as Wave 1) **Madison: ***Green Top (Same as Hangin' Out) ***Striped Top (Same as Spring Break) **Chelsea: ***Striped Top (Same as Jammin' In Jamaica) ***Flower Top (Same as Wave 1) **Nolee: ***Monkey Tee (Same as Shopping Spree) ***Spaghetti Strap (Same as Spring Break) *"Swappin' Styles": Barbie, Madison, and Nolee. *"Secret Locker" giftset with locker: Barbie, Madison, and Chelsea. *" My Scene Goes Hollywood": Barbie, Madison, Chelsea, Nolee, Lindsay Lohan (only appearance), Hudson and Ryan Ridley (only appearance). *"My Bling Bling": Barbie, Madison, Chelsea and Nolee. 2006 *"Project Runway" (Specially Designed Barbie'' by
Nick Verreos Nick Verreos (born February 13, 1967 in St. Louis, Missouri) is an American fashion designer, fashion commentator, former ''Project Runway'' contestant, educator and author. Early life and education Verreos was born in Missouri on February 13, 1 ...
). *"Mall Maniacs": **Barbie: Claire's and Trinkets (
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
US Exclusive) **Chelsea: Skechers **Madison: Bath & Bubble Boutique **Nolee: Mudd **Hudson: Made in the Shade **River: Sound Town *"Tu Estilo" (Latin America Exclusive): Barbie, Chelsea and Nolee. *"Teen Tees" Second Edition (Same as the first edition, but not with pets): Barbie, Madison, Chelsea and Nolee. *"Year of Style": **Barbie: Winter **Madison: Summer **Chelsea: Spring **Nolee: Autumn *"Street Style" (UK Exclusive): Barbie (last appearance), Madison, Chelsea and Nolee. *"Fab Faces" / "Fab Expressions": Kennedy (first appearance), Madison, Chelsea and Nolee. *"Let's Go Disco" two-doll giftset: Kennedy with Chelsea and Madison with Nolee. *"Swappin' Styles" (Second Edition): Kennedy, Madison, Chelsea and Nolee (Canada and Latin America Exclusive) (Same as Madison). *"Un-fur-gettable": Kennedy, Madison, Chelsea and Nolee (Canada and Latin America Exclusive) (Same as Madison). *"City Stars": Kennedy, Madison, Chelsea and Nolee. *"My Bling Bling Bikini" : Kennedy, Madison, Chelsea and Nolee (Canada and Latin America Exclusive) (Same as Madison). *"My Bling Bling Spa" Doll with Playset: Delancey. 2007 *"My Bling Bling" or "Super Bling" (Second Edition, same as the First Edition, but not with the ring and extra outfit): Kennedy, Madison (with the first outfit of the first edition), Chelsea and Nolee (with the second outfit of the first edition). *"Roller Girls": Kennedy, Madison, Chelsea, Nolee. *"Roller Girls Remote Control": Kennedy and Madison. *"Sailor Sweeties": Kennedy and Chelsea. *"Sporty Style": **Kennedy: Yoga **Madison: Tennis **Chelsea: Skateboarding **Nolee: Tennis (Canada and Latin America Exclusive) (Same as Madison) *"Juicy Bling" / "Tropical Bling": Kennedy, Madison, Chelsea and Nolee (Australia and Latin America Exclusive) (Same as Madison). *"I Love My Friends" two-doll giftset: Kennedy with Madison and Chelsea with Nolee. *"I Love My Friends Bedroom" doll with playset: Delancey (UK Exclusive). *"Rebel Style": Kennedy, Madison, Chelsea, and Nolee (last appearance) (clothing same as Madison). *"Juicy Bling Bikini" / "Tropical Bling Bikini": Kennedy, Madison, Chelsea and Delancey. *"Icy Bling": Kennedy, Madison, Chelsea and Delancey. *"Growing Up Glam": Kennedy, Madison, Chelsea and Delancey. *"Foto Fabulous" two-doll giftset: Kennedy with Chelsea and Madison with Delancey. *"Junglicious" / "Salon Safari": **Kennedy: Leopard **Madison: Monkey **Chelsea: Giraffe **Delancey: Zebra *"Totally Charmed": Kennedy, Madison, Chelsea and Delancey. 2008 *"PJ Party": Kennedy, Madison, Chelsea and Delancey. *"Rockin' Awards": Kennedy, Madison, Chelsea and Delancey. *"Sporty Glam": **Kennedy: Running. **Chelsea: Dance. **Delancey: Yoga. *"Sporty Glam" two-doll giftset: **Kennedy with Madison: Tennis. **Chelsea with Delancey: Beach volleyball. *"Club Disco": Kennedy, Madison, Chelsea and Delancey. *"Street Sweet": Kennedy, Madison, Chelsea and Delancey. *"Cafe Chic": Kennedy, Madison, Chelsea and Delancey. *"Floral Fiesta": Kennedy, Madison, Chelsea and Delancey. *"Splashy Chic": Kennedy, Madison, Chelsea and Delancey. *"Snow Glam": Kennedy, Madison, Chelsea and Delancey. *"I Love Shopping": Kennedy, Madison, Chelsea and Delancey. *"Golden Bling": Kennedy, Madison, Chelsea and Delancey. *"Perfume Party": Kennedy, Nia (first appearance), Chelsea and Delancey. *"Karaoke Divas": Kennedy, Nia, Chelsea and Delancey. 2009 *"Bee" (Russia Exclusive): Kennedy. *"Club Night": Kennedy, Madison, Chelsea and Delancey. *"Street Art": Kennedy, Madison, Chelsea and Delancey. *"Street Art" doll with scooter: Kennedy. *"Ultra Glam": Kennedy, Madison, Chelsea and Delancey. *"Ultra Glam" doll with playset: Kennedy. *"Love" two-doll giftset: Kennedy with River (last appearance) and Chelsea with Hudson (last appearance) *"Hollywood Bling": Kennedy, Madison, Nia and Chelsea. *"Boutique Street": Kennedy, Madison, Nia and Chelsea. *"Cabana Beach": Kennedy, Chelsea, and Delancey. *"Weekend Chic": Kennedy, Chelsea, and Delancey. *"Cool Nights": Kennedy, Chelsea, and Nia. *"Coasterama": Kennedy, Chelsea, and Delancey. *"Fashion Week": Kennedy, Madison, Chelsea, and Nia. *"Jewel It": Kennedy, Madison, Chelsea, and Delancey. *"Lots of Looks": Kennedy, Madison, Chelsea, and Nia, each with three interchangeable faces (Winking, Original My Scene, and the SwS Kennedy/ Roller Girls face) 2010 *"City Diva": Kennedy, Madison, Chelsea and Nia. *"City Diva" Giftset with Scooter: Kennedy. *"Glam Beach": Kennedy, Nia and Chelsea. *"Disco Girls": Kennedy, Nia and Chelsea. *"Bling Boutique": Kennedy, Chelsea, Madison (last appearance), and Nia. *"Fashion Cuties": Kennedy, Delancey (last appearance), and Nia. *"Fashion Boutique": Kennedy, Nia and Chelsea. *"Pop Diva": Kennedy, Nia and Chelsea. 2011 *"Bling Nights": Kennedy, Chelsea and Nia. *"Style" / "Season Style": Kennedy, Chelsea and Nia.


Styling Heads

2003 *"Styling Heads" (First Edition): Madison, and Chelsea. 2004 *"Styling Heads" (Second Edition): Nolee, and Delancey. 2005 *"My Bling Bling": Barbie and Madison. 2007 *"Roller Girls": Kennedy and Madison. *"Juicy Bling": Kennedy and Madison. *"Totally Charmed": Kennedy and Madison.


McDonald's Happy Meal Toys

2005 *"City Scene": Barbie(#1), Madison(#7), Chelsea(#2) and Delancey(#8). *"Beach Party": Barbie(#5), Madison(#3), Chelsea(#6) and Nolee(#4). 2007 *"Roller Girls": Kennedy, Madison, Chelsea and Nolee.


27" Stylin' Friend

2005 *"27" Stylin' Friend" (First Edition): Barbie, Madison and Chelsea.


Soft Pets

2005 *"Miami Getaway": Yorkie, Bella and Churro.


Playsets And Cars

2003 *"Spring Break": **"My Ride" (Red) **"My Ride" (Blue) **"My Café" **"My Boutique" **"My Club" *"Back to School": **"So Chic Salon" *"Night on the Town": **"The Sound Lounge" with Nolee. **"Makeup Scene" *"Cruisin' in My Ride": **"Silver Convertible" with Delancey and Hudson. **"Black Convertible" with Madison and Sutton. **"Date Scene/Black Convertible" with Barbie and Ellis. *"Hanging Out": **"The Daily Dish Café" 2004 *"Jammin' in Jamaica": **"Guava Gulch Tiki Lounge" **"My Beach Ride" (Cooper) **"My Beach Ride" (Purple) *"Getting Ready": **"Chelsea Style" *"Shopping Spree": **"My Dressing Room" *"Masquerade Madness": **"Party Pad Loft" (based on Madison's loft apartment outside the UK) with Madison (UK Exclusive). **"My Ride" (Silver) **"My Ride" (Pink) 2005 *"Miami Getaway": **"Happenin' Hotel" with Delancey. *"Styles to Go": **"Dress and Go" **"Shop And Go" *"Club Birthday": **"My Ride" *" My Scene Goes Hollywood": *"Dressing Room" *"Luxury Limo" *"My Bling Bling": *"Wheels Vehicle" 2006 *"Mall Maniacs": **"Claire's Accessory Store" **"Skechers Shoe Store" *"My Bling Bling Bikini": **"My Bling Bling Spa" with Delancey. 2007 *"I Love My Friends": **"Delancey's Bedroom" with Delancey (UK Exclusive). *"Icy Bling": **"Icy Bling Boutique" 2008 *"Snow Glam": **"Snow Glam Car" 2009 *"Secrets & Dreams Diary"


Media franchise

Starting in the year of 2003 with the "Hanging Out" line, Mattel began packaging My Scene dolls with
DVDs The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...
that contained short video clips, music, and activities. This began a trend that sparked three ''My Scene'' films, all of which aired on the
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
cable network. The My Scene line also features four special edition dolls present only in the My Scene films. These include the Jamaican-American characters Jai and Tyson from ''Jammin' in Jamaica,'' and Ryan Ridley (a new fictional character) and
Lindsay Lohan Lindsay Dee Lohan ( ; born July 2, 1986) is an American actress and singer. Born in New York City and raised on Long Island, Lohan was signed to Ford Models at the age of three. Having appeared as a regular on the television soap opera '' An ...
from '' My Scene Goes Hollywood''. Mattel received special rights to create the only likeness of Lohan for the line.


Films

Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in mor ...
released three My Scene films between 2004 and 2005 as follows:


My Scene: Jammin' in Jamaica (2004)

'' My Scene: Jammin' in Jamaica'' was released to DVD on May 15, 2004, and later premiered on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
on June 6, 2004. It was sold with the "Jammin' in Jamaica" dolls and was directed by Eric Fogel, the creator of
Celebrity Deathmatch ''Celebrity Deathmatch'' is an adult stop-motion claymated series created by Eric Fogel and produced by John Worth Lynn Jr. for MTV. A parody of sports entertainment programs, ''Celebrity Deathmatch'' depicted various celebrities engaging in ...
. The plot involves Madison who is the manager of a band called Urban Desire, which is made up of the four male characters. When the band wins a contest, they make a trip to Jamaica for the finals, but Barbie, Nolee, and Chelsea must raise the money to travel to Jamaica. After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison. This causes a rift between the friends but is eventually resolved.


My Scene: Masquerade Madness (2004)

''My Scene: Masquerade Madness'' was the second My Scene film, released to DVD on June 1, 2004, and later premiered on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
on October 24, 2004. It runs 28 minutes long, half the length of ''Jammin' in Jamaica''. The plot revolves around the Masquerade Madness fashion show, a fundraiser for the local animal shelter. Chelsea designs the fashions for the show all on her own, causing strain on her schoolwork. Failing in geometry and too embarrassed to tell her friends, she calls on Hudson's help in tutoring. As a result, her friends begin to think they are secretly dating. In the end, Chelsea has aced her geometry test and coordinated a successful fashion show. This film was sold with the My Scene "Masquerade Madness" dolls.


My Scene Goes Hollywood: The Movie (2005)

'' My Scene Goes Hollywood'', was the first and only film to be sold apart from the dolls and the only full-length film. Eric Fogel reprised his role as director. It was released to DVD on August 30, 2005 by
Buena Vista Home Entertainment Buena ( ) is a borough in Atlantic County, New Jersey, United States. As of the 2010 United States Census, the borough's population was 4,603,Miramax Family Miramax, LLC, also known as Miramax Films, is an American film and television production and distribution company founded on December 19, 1979, by brothers Harvey and Bob Weinstein, and based in Los Angeles, California. It was initially a lea ...
label, and later premiered on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
on October 23, 2005. It featured a voice-over by actress and singer
Lindsay Lohan Lindsay Dee Lohan ( ; born July 2, 1986) is an American actress and singer. Born in New York City and raised on Long Island, Lohan was signed to Ford Models at the age of three. Having appeared as a regular on the television soap opera '' An ...
, who plays as herself.
Kelly Sheridan Kelly Sheridan is a Canadian voice actress best known for being the voice for Barbie in the ''Barbie'' film series from 2001 to 2010 and from 2012 to 2015. She had also voiced in numerous animations and English-language dubs of Japanese animati ...
of the '' Barbie film series'' reprised her role as Barbie. The plot involves the My Scene girls pretending to be extras in a spy action movie being filmed in New York City, in order to see it up close. When one of the actresses is injured, Madison is called upon to take her place. She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley. Madison ends up fighting with her friends because they embarrass her. In the end, Lohan convinces Madison that friends are the most important thing to have, and the girls make up. Although the title suggests a trip to
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
, the setting of the film actually takes place in New York City.


Web series

My Scene is a web series that ran from 2002 until 2008 on the My Scene official website. The theme song of the series is "It's My Scene".


"My Scene webisodes" (2002-2008)

There are 30 episodes released on the official website between 2002 and 2008, some of which were featured in "B Cinemas" on the '' BarbieGirls.com'' website. The last 10 episodes did not feature Barbie and Nolee after being discontinued from the line. The following is the list of episodes in published order (according to timeline):


"My Scene Spanish episodes" (2004-2005)

There are 23 episodes released between 2004 and 2005 that were only featured in Spanish (and Portuguese). The
animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...
art style changed, similar to the one used for ''Jammin' in Jamaica.'' The following is the list of episodes (in English and Spanish) in published order (according to timeline):


Video games

*"My Scene" (PC) (2003) *"My Scene Goes Hollywood" (PC) (2005)


Website

The official My Scene website was launched in 2002 which included games, webisodes, character bios and videos. Even though the line was discontinued in 2011, the website closed in 2014 alongside the
Pixel Chix Pixel Chix was a handheld life simulation game released in 2005 by Mattel that was aimed at young children. The game was set in a plastic dollhouse and was similar to Tamagotchi in that they have a LCD screen and control buttons, although they a ...
website.


Characters


The "My Scene" Girls

* Barbie is "...cute but edgy", with pale skin, blonde hair, and blue eyes. Her birthday is September 30 and her
astrological sign In Western astrology, astrological signs are the twelve 30-degree sectors that make up Earth's 360-degree orbit around the Sun. The signs enumerate from the first day of spring, known as the First Point of Aries, which is the vernal equinox. ...
is Libra. Her favorite place is the spa and she loves yoga, massage, and pedicures, chatting with cute guys, and going to movies and parties with her friends. Her favorite beverage is iced coffee and she can't live without her cellphone. River is her boyfriend. Her pet is Yorkie. She moved to California and was replaced by Kennedy. Barbie is voiced by
Kelly Sheridan Kelly Sheridan is a Canadian voice actress best known for being the voice for Barbie in the ''Barbie'' film series from 2001 to 2010 and from 2012 to 2015. She had also voiced in numerous animations and English-language dubs of Japanese animati ...
, who is also starred in the Barbie film series. * Madison (Westley in
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
) is
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
, with dark skin, light blue eyes and medium brown hair. She was one of the original three dolls and the 'shopper' of the gang. According to the official My Scene website, she is an urban girl, who enjoys traveling in style, spending her time getting manicures at her favorite spa, and going shopping. She is romantically paired with Sutton. Her birthday is August 3 and her astrological sign is Leo. She lives with her father and can't go anywhere without her journal. In Europe, she is called "Westley", for unknown reasons (perhaps to have the same final -ee syllable on her name as the five other girls), but in the US, she is named after
Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Str ...
, a major shopping district. Her pet is Bella. Madison is voiced by Kathleen Barr. * Chelsea has light (then pale) skin, brown/hazel eyes, and auburn hair. Chelsea is an artist and was one of the original dolls. She wants to be a fashion designer and according to the official website, her signature look is "...original and funky." Her birthday is November 10 and her astrological sign is Scorpio. She loves retro clothing stores, her prized possession is her notebook and she loves pets. She is named after the
Chelsea Chelsea or Chelsey may refer to: Places Australia * Chelsea, Victoria Canada * Chelsea, Nova Scotia * Chelsea, Quebec United Kingdom * Chelsea, London, an area of London, bounded to the south by the River Thames ** Chelsea (UK Parliament consti ...
neighborhood in New York City, and her pet alternates between Mambo and Churro. Chelsea is voiced by
Nicole Bouma Nicole Bouma (born April 24, 1981) is a Canadian voice actress who works for Ocean Studios in Vancouver, British Columbia, Canada. She is best known as the voice of Mint Blancmanche from the ''Galaxy Angel'' series, Blossom from ''Powerpuff Gir ...
. * Nolee is of
Asian-American Asian Americans are Americans of Asian ancestry (including naturalized Americans who are immigrants from specific regions in Asia and descendants of such immigrants). Although this term had historically been used for all the indigenous peopl ...
descent, with black hair, light skin, and brown eyes. She was the fourth doll in the My Scene line and is a fortune-telling skater girl. Her birthday is May 23 and her astrological sign is Gemini. She dated Bryant until 2003, the year Bryant was dropped from the My Scene line after he moved to London. According to the official website, she is good at keeping secrets, believes in good luck and karma, and her look is described as "athletic". She was discontinued in the shows. She is named after
Nolita Nolita, sometimes written as NoLIta and deriving from "North of Little Italy",Roberts, Sam"New York’s Little Italy, Littler by the Year"'' New York Times'' (February 21, 2011) is a neighborhood in the borough of Manhattan in New York City ...
in New York and her pet is Cookie. Nolee is voiced by Tegan Moss. * Delancey is of Irish and
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
descent. This doll was originally produced with maroon-streaked platinum blonde hair, green eyes, pale skin, and a beauty mark on her cheek. In 2007, she was produced with dark brown hair with blonde streaks and greenish-blue eyes. She is from California and is a skater and surfer. She is Chelseas cousin. According to the My Scene website, she enjoys the beach. Ellis is her boyfriend. Her birthday is May 10 and her astrological sign is Taurus. Her look is edgy, funky, and colorful. She was named after
Delancey Street __NOTOC__ Delancey Street is one of the main thoroughfares of New York City's Lower East Side in Manhattan, running from the street's western terminus at the Bowery to its eastern end at FDR Drive, connecting to the Williamsburg Bridge and Broo ...
in New York City. Her pet is named Sugar. Delancey is voiced by Meghan Black. * Kenzie has red hair, lightly freckled skin, and green eyes and is from
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
. Kenzie has appeared four times since she was introduced in 2004. She and Nolee were very close and, according to the official website, Kenzie works at her cart in the shopping mall and also creates scents. Her birthday is June 25 and her astrological sign is
Cancer Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...
. She likes to make people laugh, and her style is characterized as "cute." Her pet is Coco, and was a repaint of Barbie's dog, Yorkie. Kenzie is voiced by Ashleigh Ball. * Kennedy has golden-blonde hair, light (then tanned) skin, and gray-blue eyes. She replaced Barbie in 2006 after Barbie moved to California. She enjoys going to cafés, parties, and traveling. Kennedy is an
Aquarius Aquarius may refer to: Astrology * Aquarius (astrology), an astrological sign * Age of Aquarius, a time period in the cycle of astrological ages Astronomy * Aquarius (constellation) * Aquarius in Chinese astronomy Arts and entertainment ...
who is "...a celebrity in training" and came from
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
. She is named after
John F. Kennedy International Airport John F. Kennedy International Airport (colloquially referred to as JFK Airport, Kennedy Airport, New York-JFK, or simply JFK) is the main international airport serving New York City. The airport is the busiest of the seven airports in the Avia ...
in New York City and her pet is Yorkie, a dog. * Nia has green eyes, tanned skin, and strawberry-blonde hair. The newest Latina in the group, she was introduced in 2008. Born in
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
, she now lives in
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...
. She is a DJ. The official website states that she likes to be loud, funny, and the life of any party. Her astrological sign is Libra and she loves reading romance books. * Jai is dark-skinned with brown eyes and dark brown hair. She is from the Caribbean country of
Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of Hispa ...
, and sells clothes and jewelry made by herself at a stand. There she met Sutton, who flirts with her, and was sold in a gift set with him in the "Jammin' in Jamaica: Bicycle Built for Two" line. Her astrological sign is Taurus. Her pet is a Chihuahua dog named Blanca. Jai is voiced by Brenda M. Crichlow. * Lindsay Lohan – Mattel received special rights to create the only likeness of actress and singer Lindsay Lohan for their " My Scene Goes Hollywood" line.


The "My Scene" Boys

* Bryant has green eyes and strawberry blonde hair. He was introduced in ''Game On'' along with Hudson and made his last appearance in ''Rumor Has It'' before moving to London. According to the official website, he is an Aquarius born on February 6, snacks on wasabi green peas, loves video cameras, likes to skateboard, and would not watch a buddy cop movie. He is probably happiest when he's behind a camera, as he loves documenting every moment. He was marketed as Nolee's boyfriend. It is rumored he was created to look like ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to ...
'' runner-up
Justin Guarini Justin Guarini (born Justin Eldrin Bell; October 28, 1978) is an American singer, songwriter and actor who in 2002 was the runner-up on the first season of ''American Idol''. Early life Guarini was born in Columbus, Georgia. His father, Eldr ...
. Recently, a character identical in appearance to Bryant was featured in a webisode on Kennedy's homepage. He is never supposed to be Bryant, but a rock star who went to school with Kennedy in Hollywood. Bryant was named after New York's
Bryant Park Bryant Park is a public park located in the New York City borough of Manhattan. Privately managed, it is located between Fifth Avenue and Avenue of the Americas ( Sixth Avenue) and between 40th and 42nd Streets in Midtown Manhattan. Th ...
. Bryant was the least produced of the boys and discontinued in 2003. * Hudson is Caucasian with light blue eyes, pale skin, and blonde hair. He was one of the first male dolls to be introduced in the My Scene line and is often romantically paired with Chelsea. According to the official website, his favorite sport is soccer, he likes to hang out in
Central Park Central Park is an urban park in New York City located between the Upper West and Upper East Sides of Manhattan. It is the fifth-largest park in the city, covering . It is the most visited urban park in the United States, with an estimated ...
, he gets around on foot, and cell phones are his pet peeve. He is named after the
Hudson River The Hudson River is a river that flows from north to south primarily through eastern New York. It originates in the Adirondack Mountains of Upstate New York and flows southward through the Hudson Valley to the New York Harbor between Ne ...
in New York, and his sign is Capricorn due to his December 23 birthday. Hudson is voiced by
Kirby Morrow Kirby Robert Morrow (1973 – November 18, 2020) was a Canadian actor, comedian and writer. In animation, he was known as the voice of Miroku from ''InuYasha'', its four movies, and '' Inuyasha: The Final Act'', Van Fanel from the Ocean dub o ...
. * River has dark hair, a fair skin tone, and brown eyes. He is Barbie's boyfriend. According to the official website, he is a rock musician, his birthday is on December 3 (or 6) and his sign is Sagittarius. His favorite music is the post-punk genre, he snacks on tofu dogs and likes girls with a great smile. He lives for music, as he feels it's the only way he can express himself, so he plays with a few different bands. He is also named after the
Hudson River The Hudson River is a river that flows from north to south primarily through eastern New York. It originates in the Adirondack Mountains of Upstate New York and flows southward through the Hudson Valley to the New York Harbor between Ne ...
in New York. River is voiced by
Alessandro Juliani Alessandro Juliani (born July 6) is a Canadian actor and singer. He is notable for playing the roles of Tactical Officer Lieutenant Felix Gaeta on the Sci-Fi Channel television program ''Battlestar Galactica'', Emil Hamilton in ''Smallville'', Jac ...
. * Sutton is African-British with dark brown hair, brown skin, and eyes, and he's from
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
. His character is less developed than those of Hudson and River; the original Sutton doll came with art supplies, while later dolls came variably with musical and computer accessories. He's sometimes romantically paired with Madison and, according to the official website, he has an urban look. He was born on April 17 and his sign is Aries. His favorite food is french fries, although " ecalls 'em "chips," he makes his own music, and looks for a girl who's "sweet...but can get sassy, too!" He likes New York City. He's supposed to be a bit of a ladies' man, as well as a fantastic dancer. He's named after Sutton in South London. Sutton is voiced by Mark Hildreth. * Ellis is characterized as Caucasian, with brown hair, a pale skin tone, and green eyes. He is Delancey's boyfriend. According to the official website, his birthday is March 1 and his sign is Pisces. His favorite food is New York pizza, he drinks chai tea and takes acting lessons with the hope of one day being in movies, although he does not want to become a shallow Hollywood movie star. He was somewhat scared of acting at first, but now he enjoys it, saying "performing is such a rush". Ellis was the second least produced of the My Scene boys and was discontinued in 2004 after he moved. He is named after
Ellis Island Ellis Island is a federally owned island in New York Harbor, situated within the U.S. states of New York and New Jersey, that was the busiest immigrant inspection and processing station in the United States. From 1892 to 1954, nearly 12 mil ...
in New York. Ellis is voiced by
Shane Meier Shane may refer to: People * Shane (actress) (born 1969), American pornographic actress * Shane (New Zealand singer) (born 1946) * iamnotshane (born 1995), formerly known as Shane, American singer * Shane (name), a masculine given name and a s ...
. * Tyson is Jamaican with brown skin, blonde hair, and hazel eyes. He likes surfing and flirting with girls. His astrological sign is Scorpio. He owns a 5-star hotel named Jamaican Palms. His love interest is Chelsea, and was sold in the "Jammin' in Jamaica: Surfrider" line. * Ryan Ridley - like Lindsay Lohan, he's an actor and also a
screenwriter A screenplay writer (also called screenwriter, scriptwriter, scribe or scenarist) is a writer who practices the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based. ...
and producer. Despite he has dark brown hair with matching eye color and a pale skin tone, the "My Scene Goes Hollywood" film has a tanned one. Ryan is voiced by
Samuel Vincent Sam Vincent (born 1963), is an American basketball player and former coach. Sam or Samuel Vincent is also the name of: *Sam Vincent (voice actor) Sam Vincent is a Canadian voice actor working for Ocean Productions. He is best known for his role ...
.


Pets

Each of the My Scene girls (and three of the boys) own pets. Barbie/Kennedy's, Chelsea's, Madison's, and Nolee's are all introduced in Wave 2. Delancey's kittens were introduced in the "Getting Ready" wave, and her adult cat was introduced in "Masquerade Madness". Kenzie's unnamed brown Yorkie is introduced in "Masquerade Madness". Hudson's dog is introduced in "Getting Ready", while River's and Sutton's are introduced in "Masquerade Madness". * Yorkie, is a Yorkshire Terrier owned by Barbie (and later, Kennedy). According to the My Scene website, Yorkie is a female. However, since Yorkie is presented as a white dog, she could well be a West Highland Terrier (Westie) but her breed is uncertain. * Mambo, also known as Churro, is a
chihuahua Chihuahua may refer to: Places * Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mu ...
owned by Chelsea. The My Scene website stated that he is male, but he is shown wearing female clothing in the "Teen T-Shirts" line. * Bella is a Carlin Pinscher owned by Madison. Bella is a female, confirmed by the My Scene website, and by her name. * Cookie is a Pug owned by Nolee(and later, Nia). He is male. * Sugar is an adult female cat owned by Delancey. Sugar gave birth to kittens in the "Getting Ready" line, including Pinky, the only kitten that Delancey kept. * Coco is Kenzie's brown Yorkshire Terrier. * Blanca is Jai's Carlin Pinscher. * St. Bernard, is Hudson's' unnamed St. Bernard. It was the only male-owned pet to introduce before "Masquerade Madness", and it is the only one of the male's dogs to be produced twice. The dog was quite large in "Getting Ready", where it was introduced. It was shrunk to the other pet's sizes in its second appearance ("Masquerade Madness"), however. *
Bull Mastiff The Bullmastiff is a British breed of dog of mastiff type and large size, with a solid build and a short muzzle. It was developed as a guard dog in the nineteenth century by cross-breeding the English Mastiff with the now-extinct Old English Bu ...
, is River's unnamed
Bull Mastiff The Bullmastiff is a British breed of dog of mastiff type and large size, with a solid build and a short muzzle. It was developed as a guard dog in the nineteenth century by cross-breeding the English Mastiff with the now-extinct Old English Bu ...
. It was introduced in "Masquerade Madness". *
Husky Husky is a general term for a dog used in the polar regions, primarily and specifically for work as sled dogs. It refers to a traditional northern type, notable for its cold-weather tolerance and overall hardiness. Modern racing huskies that mai ...
, is Sutton's unnamed
Husky Husky is a general term for a dog used in the polar regions, primarily and specifically for work as sled dogs. It refers to a traditional northern type, notable for its cold-weather tolerance and overall hardiness. Modern racing huskies that mai ...
. It was introduced in "Masquerade Madness".


See also

*
Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...
* Barbie's friends and family *
Barbie (media franchise) ''Barbie'' has appeared in a media franchise produced by American toy and entertainment company Mattel since the late 1980s. The franchise encompasses a series of computer-animated films that later expanded to several other audiovisual media, ...
* My Scene: Jammin' in Jamaica * My Scene Goes Hollywood: The Movie *
Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...


References


External links


MyScene U.S.MyScene UK
* * {{Barbie movies Mattel Fashion dolls Products introduced in 2002 Products and services discontinued in 2011 2000s toys 2010s toys Toy controversies