Musement is an online platform for activities, tours,

museums A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these ...

, shows and art events which launched in March 2014. a service initially focused in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

and then progressively expanding to the rest of the world. Musement aggregates third-party activities and tickets for users to book online. Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website,

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup, Klook, Hong Kongbased startup, and Peek.com, a U.S.-based startup. The headquarters are located in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

History

Founded in mid-2013, Musement is an Italian-based start-up that secured funding from 360 Capital Partners (previously invested in

YOOX YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter ...

, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016. Musement acquired Triposo in October 2017. In September 2018, Musement was acquired by

TUI Group TUI Group is a German leisure, travel and tourism company. TUI is an acronym for ''Touristik Union International'' ("Tourism Union International"). TUI AG was known as Preussag AG until 1997 when the company changed its activities from mining to ...

References

External links

* {{Official website, https://www.musement.com/ * http://www.livemint.com/Leisure/NNkS8xpWYiTow136V1VRiM/Holidays-can-be-a-breeze.html * https://web.archive.org/web/20140422030622/http://en.startupbusiness.it/news/musement-launches-ios-app-and-prepares-to-disrupt-global-tour-booking-market * http://www.venturecapitaly.com/2013/11/musement-raises-690k-from-360-capital_1.html * http://www.ilsole24ore.com/art/tecnologie/2013-10-30/la-startup-musement--raccoglie-690mila-euro-150549.shtml?uuid=ABVebMa Tourism agencies Online travel agencies Italian travel websites Privately held companies of Italy Online companies of Italy