MICA, formerly Mudra Institute of Communications, Ahmedabad, is a
business school and an autonomous, non-profit institute of
higher education
Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after comple ...
, located on the outskirts of the western Indian city of
Ahmedabad.
Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of
Strategic Marketing and
Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...
. MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).
History
MICA was established in 1991 by
A. G. Krishnamurthy of Mudra Communications, as an autonomous
post graduate
Postgraduate or graduate education refers to academic or professional degrees, certificates, diplomas, or other qualifications pursued by post-secondary students who have earned an undergraduate ( bachelor's) degree.
The organization and stru ...
academic institute.
The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.
[ Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.
]
Academics
MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme. MICA has partnered with Emory University
Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...
for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University
Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world.
Charte ...
for marketing management and integrated marketing communications. MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication).
Notable faculty
* Shailendra Raj Mehta, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.
References
External links
MICA's Official Website
{{DEFAULTSORT:MICA Ahmedabad
Marketing organizations
Marketing in India
Communications in Gujarat
MICA (institute)
Educational institutions established in 1991
1991 establishments in Gujarat