Mrs. Fields' Original Cookies Inc. is an American franchisor in the
snack food industry, with
Mrs. Fields and
TCBY as its core brands.
Through its franchisees' retail stores, it is one of the largest
retailers of freshly baked, on-premises specialty cookies and brownies
in the United States and the largest retailer of soft-serve frozen
yogurt in the country. In addition, it operates a gifts and branded
retail business, entering into many licensing arrangements. Its
franchise systems includes over 300 franchised and licensed locations
throughout the United States and in 22 other countries. It also offers
retail grocery products and a gifting catalog under the name of Mrs.
Fields Gifts. It is headquartered in Broomfield, Colorado.
2 The chain letter recipe
3 Financial history
5 External links
Mrs. Fields Cookies was founded by
Debbi Fields in the late 1970s. She
and her husband Randy opened their first of many stores in 1977 in
Palo Alto, California, selling homemade-style cookies which quickly
grew in popularity. In 1982, they moved their headquarters to Park
City, Utah. In the early 1990s, the company was sold to an
During the 1990s, the company acquired several other brands including
Original Cookie Company, Great American Cookies, Pretzel Time,
Pretzelmaker, Hot Sam Pretzel Bakery, and TCBY.
Mrs. Fields celebrated its 30th anniversary with a national
search for a new cookie.
Chandler, Arizona resident Carrie Lawrence's
recipe for "Oatmeal Peanut Butter Scotchies" was chosen over 700 other
recipe entries as Mrs. Fields' 30th Anniversary Cookie in August 2007.
In May 2012,
Mrs. Fields announced it was moving its headquarters to
Denver area in Colorado. According to then CEO Tim Casey, the move
was because "Many casual/quick service franchise companies were
launched from and are based in Denver, making it an ideal
The company acquired long-standing licensee Maxfield Candy and high
quality nut, dried fruit, and popcorn brand Nutty Guys in Salt Lake
City, Utah on December 24, 2014.
Mrs. Fields cookie wrapper obverse
The chain letter recipe
In the late 1980s a recipe circulated through the mail that claimed to
contain the secret recipe for
Mrs. Fields chocolate chip cookies along
with a story that it was purchased from one of the cookie stores for
$250. However it was a fake and the story that accompanied it was
adapted from an urban legend attached to recipes for cookies from
Neiman Marcus and
Waldorf-Astoria for red velvet cake.
In response to the chain letter, a sign attributed to Debbi was posted
Mrs. Fields stores:
Mrs. Fields recipe has never been sold. There is a rumor circulating
that the recipe was sold to a woman at a cost of $250. A
chocolate-chip cookie recipe was attached to the story. I would like
to tell all my customers that this story is not true, this is not my
recipe and I have not sold the recipe to anyone.
Mrs. Fields recipe is
a delicious trade secret.
In 2007, Nexcen Brands, Inc. purchased the
Pretzel Time and
Pretzelmaker brands from
Mrs. Fields Famous Brands. Great American
Cookies was then sold to Nexcen in February 2008. Mrs. Fields
experienced layoffs due to restructuring caused by sale of these
brands. In 2008,
Mrs. Fields attempted to restructure their debt to
bondholders before filing for Chapter 11 protection.
Mrs. Fields narrowly avoided another bankruptcy in 2011 by agreeing to
cede control of the company to its creditors, Z Capital and
Carlyle. Z Capital became the sole owner of
Mrs. Fields in
Mrs. Fields promotes Neil Courtney from COO to CEO.
^ "About Us". MrsFields.com. Retrieved 2015-06-30.
^ "Famous Brands Names
Dustin Lyman CEO". nrn.com. Retrieved
^ a b "
Mrs. Fields Granted Approval of All First Day Motions".
Mrs. Fields CEO:
Denver area picked from several sites for HQ".
Denver Business Journal. June 15, 2012. Retrieved 2013-03-03.
^ "The Deseret News - Google News Archive Search".
Mrs. Fields moving HQ from Utah to Denver". The Salt Lake Tribune.
May 4, 2012. Retrieved 2013-03-03.
Mrs. Fields Confections Acquires Assets of Maxfield Candy Company".
prnewswire.com. Retrieved 2015-06-30.
^ a b "(Costs a) Fortune Cookie". snopes.com.
^ "NexCen pays $93.7m for second
Mrs. Fields chain". findarticles.com.
Archived from the original on 2012-07-14.
Mrs. Fields warns bankruptcy may be near". thedeal.com. [dead
Mrs. Fields Files Prepackaged Chapter 11 Bankruptcy".
chainleader.com. Archived from the original on February 4, 2016.
^ Keehner, Jonathan (November 18, 2011). "
Mrs. Fields Near Ceding
Control to Creditors – Bloomberg". Bloomberg.com. Retrieved
^ Palank, Jacqueline (November 18, 2011). "
Restructuring". The Wall Street Journal.
^ "Z Capital Partners Buys Famous Brands from The Carlyle Group". PE
^ "Famous Brands CEO Neal Courtney discusses future of TCBY, Mrs.
Wikimedia Commons has media related to Mrs Fields Cookies.
Mrs. Fields Cookies website
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